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Association Brain Food: 2.2.24

Reid All About it

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Hear how the speaker’s team developed a price elasticity forecast. Paska, Ph.D.,

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Association Brain Food: 2.9.24

Reid All About it

You can add magazines and websites too, which is how I found the Cook’s recipe. Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? .

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Associations Need to Lead Change with Education Programs

WBT Systems

The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Why Emphasize Technology for Association Education Programs?

Education 150
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Association Brain Food: 9.15.23

Reid All About it

Creating Room for Innovation by Letting Go of Legacy Programs Whether it’s a magazine that no longer makes sense, a pet project of a former chief elected officer, or a program that has significant for-profit competition, it is up to the chief staff executive to keep these programs alive or build support for making necessary changes. .

LMS 254
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Membership 101: Life Time Value

Spark Consulting

A large company that pays a large sum for dues, and is likely to be with you for many years, send teams of people to your meeting every year, and require their managers to earn your certification merits a much larger investment than a mom-and-pop business that’s likely to be acquired by a larger competition within the next three years.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more.

Revenue 370
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Tips for Effectively Marketing Repackaged Content

Associations Now

“You want to make sure your content is relevant and that you’re not selling something that’s not accurate,” Adams said, adding that pricing it correctly is important too. Bundling content—perhaps some magazine articles, webinars, and a couple of live recorded sessions—into one package and doing some clever email marketing can pique interest.

Content 89