Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.


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The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally? Market & Bus Planning Membership Product Mgmt

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. You want high participation and engagement.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association. Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Committees and other member-managed groups.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products.

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Creates comprehensive member profiles.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Each member has something unique to offer. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3:

Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others. Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). Online education’s role in membership marketing. Gain or maintain professional certification (12 percent). Email marketing.

4 Benefits of Associations Hosting a Virtual Conference


Virtual conferences can offer: Member education. An excellent marketing tool. Networking opportunities for members (and presenters). Continuing education credits for certifications. Download Why Member Engagement No Longer Means Face-to-Face. Content is available to members at a later date, allowing them access to interviews, events, and resources that were provided during the “live” conference. Member Engagement Technology Growth

Driverless Associations

Potomac Core

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. This level of investment helped NIRI launch its industry Certification Program. They view the dynamic global market as their next opportunity to drive and support industry and professional success.

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Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership Blog

One area where we run into some lively conversation with association leaders is whether a job board/career center should be a “members only” benefit or open to any prospect wanting to post a resume and find a job. I’ll be the first to admit that I understand the rationale behind “member only” areas for associations. After all, there has to be tangible value created by being a member of an organization to get someone to lay down their money to join.

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Broader Engagement. Since launching, FAIA has seen a 201 percent increase in email engagement.

SCD Group: 30 Marketing Tips for Associations: Highly Rated Ideas.

SCD Group

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Integrated Marketing #1 Step 1 Start with your desired outcomes (goal), your audience and your messages, then build your campaign via Association Management Center (AMC). #2 Encourage members to tweet a lot. Encourage members to tweet a lot.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Led by Community Manager, Simona Ciampi, the American Association for Clinical Chemistry’s community, AACC Artery, encourages interactions among members with diverse scientific backgrounds, which fosters consistent new collaborations and fruitful discussions. Time and time again, AOTA has received positive feedback about the community from their members.

Association membership is on the rise

Aaron Wolowiec

Last Christmas, I saved nearly $100 because I was a member. I also love my World Market membership because, well, I enjoy the wine discounts. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Marketing General Inc. Membership may be growing, but data seem to suggest new members – not renewals – account for that.

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CXPA Elevates the Customer Experience with Community

Higher Logic

The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field.

Association Brain Food Weekly: 5.7.21

Reid All About it

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. The total value the association receives from a member encompasses far more than just one year’s dues payment. Not all members behave the same. membership Marketing General

Association Brain Food Weekly: 4.30.21

Reid All About it

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia).

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? membership growth, event attendance, certification enrollments).

Association Brain Food Weekly: 11.29.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. Host: Engage Software.

3 Ways Associations Can Benefit from Programmatic Advertising

Association Adviser

More importantly, is your association using the data you already have about your member and website visitors to provide a better online experience while earning more non-dues revenue? In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. Programmatic advertising can improve your member engagement. Programmatic retargeting campaigns can also be very beneficial for your association marketing initiatives.

Association Brain Food Weekly: 1.29.21

Reid All About it

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Online learner engagement. Membership pro tip: offer bite-size engagement to new members. member, participant, etc.)

Association Brain Food Weekly: 4.16.21

Reid All About it

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. Virtual event engagement. More info/register (fee for MPI non-members).

Association Brain Food Weekly: 4.2.21

Reid All About it

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer.

Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. High Engagement Networking.

Association Brain Food Weekly: 3.26.21

Reid All About it

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. How to Drive Member Engagement with Education.

Association Brain Food Weekly: 4.23.21

Reid All About it

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. More info/register (fee for MPI non-members).

Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Member engagement.

Association E-Learning: 3 Tips to Provide Member Value


As an association professional, your job revolves around member engagement. That being said, if you find yourself asking, “Why aren’t members engaging with our association anymore,” you’re not alone. The formula for engaging members hasn’t changed.

Association Brain Food Weekly: 3.5.21

Reid All About it

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. New Ways to Keep Your Online Attendees Engaged.