Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience. The post Creating a Better Member Experience appeared first on Association Analytics.

Member Experience 321

Member Experience Analysis Course Survey 321

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Nimble AMS

APRIL 3, 2022

In today’s evolving world, i t’s increasingly important to automate as many manual processes as possible so your staff has more time to create a great member experience. ?. Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 130

Software Certificate Technology System 130

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

Association Software 52

Association Software Software Organization Certificate 52

Nimble AMS

MAY 13, 2022

With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals. Career centers naturally attract new members, drive website traffic, and even boost non-dues revenue. .

millennials 113

millennials Certificate Member Engagement Tips 113

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy System 370

Freestone

DECEMBER 12, 2023

However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. Be sure to have separate pricing tiers for non-members who purchase your on-demand content. With custom email contact lists, you can target segments of members with more relevant content.

Learning Management System 84

Learning Management System LMS Revenue System 84

Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Panelists will share their experiences, challenges and takeaways. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Crowd Wisdom

JULY 27, 2023

Consider investing in your continuing education (CE) program to drive non-dues revenue and attract and retain more association members. Community Brands research found that 77% of association professionals plan to develop and improve CE education and professional development programs to enhance the member experience.

Revenue 52

Revenue LMS How To Course 52

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Certification/Continuing Education. Professional Growth.

Member Engagement 240

Member Engagement Recruiting Recruitment Tips 240

Aptify

JANUARY 27, 2022

Insights from this data can help your entire organization make more informed decisions, streamline your operations , anticipate future organizational and member needs, and deliver a better overall member experience. Marketing . But you must be able to put your data to use. . Events .

Software 136

Software Membership Management System Certificate 136

Reid All About it

MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Host: Content Marketing Institute. Tue 3/8 at 11 a.m. –

Class 195

Class Certificate Content Committee 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Aptify

JANUARY 21, 2022

An effective way to address these challenges is for your staff to focus more of their efforts on those areas that are most important to today’s members, including individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. .

Organization 138

Organization Certificate LMS Membership Management 138

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. The Importance of Integrations to Member Retention. CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA).

Revenue 195

Revenue Content Virginia Technology 195

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

Higher Logic

NOVEMBER 12, 2019

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. When you invest in this tech tool, you’re investing in the professional growth of your members.

Tools 205

Tools Recruiting Recruitment Strategy 205

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

JULY 13, 2017

Members can browse your online expert directory to find speakers for their events as well as freelancers or guest contributors, like authors. An easily-accessible, searchable directory will save members time and effort trying to fill their event lineup and content calendars. Flexible Online Learning and Certifications.

Directory 249

Directory Tips millennials Certificate 249

Reid All About it

JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.

Team 195

Team Technology Certificate Revenue 195

Aptify

FEBRUARY 3, 2020

Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. Your members are no exception in our hyper personalized world.

How To 72

How To LMS Certificate Member Experience 72

Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. This translates to the core primary outcome for all of us on staff: member and customer retention. So, what does this look like? Acquisition Team.

Certificate 109

Certificate Discount Team Content 109

Nimble AMS

JULY 28, 2022

Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the member experience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.

Software 123

Software LMS Learning Management System Missouri 123

GrowthZone

JUNE 21, 2021

Marketing automation. Member app. Self-serve, password-protected member portal. Email marketing. FEATURES: Marketing. Member communication. Email marketing. Member directories. Education subscriptions and certifications. Member management. E-marketing. Financial reporting.

System 148

System Software Directory Membership Management 148

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ). Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Mon 1/18 at 3 p.m.

Las Vegas 359

Las Vegas Innovation Communications Education 359

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. Career changers.

Revenue 195

Revenue Technology Education Video 195

Protech

APRIL 12, 2023

This software makes managing the large amounts of data your association collects simple, illuminating key member insights. From there, you can create engaging programs that focus on member experiences, growth opportunities, and enriching events and opportunities.

Association Software 52

Association Software Software How To Certificate 52

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Market like a pro. Your association marketing strategy can be applied to your events throughout the year.

Strategy 130

Strategy Software Social Media Discount 130