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Association Brain Food Weekly: 5.7.21

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Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve.

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Association Brain Food: 6.16.23

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Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. Location: Silver Spring MD. More info/register.

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Association Brain Food Weekly: 7.24.20

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Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: DC-Metro Association-Nonprofit Tech Network. Tue 7/28 at 11 a.m.

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Association Brain Food Weekly: 8.14.20

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and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems. Host: DC-Metro Association-Nonprofit Tech Network.

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Association Brain Food Weekly: 6.12.20

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Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Identify signals in the market that can impact how you operate. Presenters: David Meltzer, co-founder of Sports 1 Marketing. Host: DC-Metro Association-Nonprofit Tech Network. A new episode is posted every Monday by 1 p.m.

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Association Brain Food Weekly: 7.26.19

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Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects. Kim Moutsos, Content Marketing Institute ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Paul Davidson, USA Today ). 1 CAE credit.