Association Success

APRIL 18, 2019

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? For example, with Apple and Amazon aggressively entering the healthcare market in ways no one predicted less than 3 years ago (both delighting and scaring the bejeezus out of a $3.7 It’s that simple.

Certificate 127

Certificate Industry Marketing Price 127

Aptify

JANUARY 21, 2022

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. The organization was providing little value. Provide greater member value.

Organization 138

Organization Certificate LMS Membership Management 138

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Aaron Wolowiec

FEBRUARY 18, 2014

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. And lots of it.

Certificate 100

Certificate Cost Revenue Conference 100

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. . More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Here are the features, tools, and solutions to look out for to modernize your organization. Not sure where to start? What is a Medical Association?

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Location: Denver CO.

Newsletter 266

Newsletter Certificate Denver Case Study 266

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Organizations of all types are responding to this trend with digital credentials (or badges). For digital badges to have market value, you must develop them in collaboration with employers.

Marketing 150

Marketing Certificate Education Michigan 150

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. 1 CAE credit. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Associations Now

MAY 18, 2023

Now, as the events industry roars back to life, a new set of difficulties has emerged: Costs are soaring, and many organizations can’t staff quickly enough to keep up with demand. Organizations are looking for efficiencies to counter these concerns. You can get immediate results, but you also can embed it for long-term impact.”

Portland 111

Portland Marketing Certificate Proposal 111

Associations Now

JUNE 22, 2017

The National Association of Insurance and Financial Advisors launched a new certification with an aim to increase global exposure to the new designation, the profession, and the association. Taking the leap to launch an association certification abroad can seem daunting, but it might be just the way to achieve your strategic goals.

Certificate 90

Certificate Marketing Team Education 90

NXUnite

MARCH 18, 2024

An LMS provides a central hub where organizations can host, track, and organize various learning activities, such as webinars, courses, and assessments. Chances are, your association already uses event software to organize events catering to members’ interests. Offer certification programs.

Software 130

Software LMS Library Certificate 130

Virtual

OCTOBER 24, 2013

But if you have, here’s the answer: association-backed certification programs. As independent entities, associations are uniquely positioned to drive professional certification programs. Typically a certification program produces a large bank of questions. Typically a certification program produces a large bank of questions.

Certificate 100

Certificate How To Maine System 100

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

AUGUST 11, 2023

. – Diversity Discussion Series: Diversity Beyond Heritage and History Months (Panel Discussion) Hear how diversity presents itself in the workplace beyond months of recognition, how next-genners want to show up and how organizations can be intentionally inclusive through strategic plans. More info/register. Location: Chicago IL.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Ethan Mollick thinks the ultimate winners on the AI playing field are organizations that create grimoires. Membership trends. Conference planning.

millennials 370

millennials Survey Team Education 370

Associations Now

NOVEMBER 1, 2019

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. In a job market where competition is aggressive and a new position is always around the corner, employees want a skills upgrade. The post Wanna Boost Employee Retention?

Certificate 72

Certificate Leadership millennials Report 72

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

Associations Now

MAY 10, 2019

The technology trade group, working from the wish lists of employers and industry pros, is hoping to bring certifications to areas such as data visualization and the programming language Python. CompTIA’s certification game is already pretty strong—but there’s always room for more.

Certificate 55

Certificate Analysis System Software 55

NXUnite

MARCH 19, 2024

In this guide, we’ll share four proven tips to help your organization manage its finances more effectively. Create an Annual Operating Budget Jitasa’s nonprofit budgeting guide defines a budget as “a planning document used to predict expenses and allocate resources for your organization.” Let’s get started! Investment policy.

Tips 130

Tips Handbook Revenue Guidelines 130

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

AUGUST 18, 2023

. – Hill Day Impact: After the Visits (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Daughtry, M.Ed., 1 CAE credit. . 1 CAE credit. 1 CAE credit.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

JUNE 18, 2021

Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

LMS 369

LMS Certificate America Committee 369

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register. Location: Arlington VA.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Organizer: Association Women Technology Champions Wed 4/10 at 1 p.m. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. What is a Decentralized Autonomous Organization (DAO)? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Masterful Mentoring for Organizations Within the next 5 to 10 years, more than 76 million baby boomers are scheduled to retire. Inspiration. Fri 1/12 at 4 p.m.

LMS 266

LMS Member Engagement Education Revenue 266

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Is it getting a certification?

Revenue 318

Revenue Discount Analysis Marketing 318

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. We will discuss how to identify the best framework for your organization and the challenges and successes that may arise as you implement.

LMS 361

LMS Revenue Tips America 361