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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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The Great Reshuffle: The Certifications Opportunity You need to Capitalize On

Membersuite

In this reshuffle, your association is in a prime position to offer certification programs to professionals working in and entering your industry. So if you haven’t yet, now is the time to get your team and technology ready to take advantage of this massive market growth potential.

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Association Brain Food: 2.2.24

Reid All About it

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. AI Basics for Today’s Business Leaders Learn about AI, its capabilities, potential impact on your organization, latest developments in AI technology and how they can benefit your organization.

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. Dull new world.

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Upgrade Your Event Planning and Marketing with AMS Data Insights

Membersuite

Use that data when planning and marketing events. For example: Position or professional specialty Career stage or aspiration Region, if local/state regulations are an issue Alumni of a specific course or certificate program Look at the geographic distribution of members to determine where you can plan local or regional meetups or conferences.