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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

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AUGUST 11, 2023

A few of them might surprise you, but they’re essential for technology project success. CDT – Chicago Roundtable Event (Chicago IL) CNG is bringing together industry experts to discuss topics pertinent to your work with certification programs. Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m. Change management.

Chicago 195

Chicago Certificate Marketing Content 195

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SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Chapter benchmarking. Event budgets. Quick hits. Guest: Patrick Bontinck.

Certificate 322

Certificate Technology Communications Revenue 322

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DECEMBER 1, 2023

Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Go on a whirlwind tour of some of our recent projects. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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JANUARY 12, 2024

who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – More info/register (ASAE Marketing Professionals Community). Learn how to establish, administer, and evaluate an effective mentoring program. 1 CAE credit. More info/register. Host: Fridays@4 Speaker: Hope Zoeller, Ed.D., 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

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SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Professionals in Certification Networking Event.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. AI watch With the release of generative AI tools, like ChatGPT, it’s an exciting time to be a writer—a human one. Is it a system, a process, a style, a tool, or software? Don’t give that up! Quick hits Good news!

Project 195

Project Tools Revenue Metro 195

WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. OpenBadges is a free open source project from Mozilla and the MacArthur Foundation that provides the increased visibility that modern learners seek to share with their peers. A valuable tool indeed.

Education 150

Education Learning Management System LMS Certificate 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Review your event budget.

Strategy 130

Strategy Software Social Media Discount 130

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

How To Discount Social Media Software 130

Reid All About it

FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Strategic reset. Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

Nimble AMS

JANUARY 13, 2022

Boosting revenue by predicting which members are most likely to want to access your programs so you can plan more targeted marketing for those programs. . Predictive analytics and AI are tools to help you accomplish jobs that need to be done. Consider what tools you have. Think about the “why”. . and how it will be used.

How To 129

How To Software Revenue Examples 129

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

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MARCH 5, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge member engagement. Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project. Tue 3/9 at 12 p.m.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

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MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Much is uncertain, but current projections can help. 5 Secrets of Email Marketing Geniuses. Association fortune-telling.

San Jose 369

San Jose Email Marketing Tools millennials 369

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 350

Montana Certificate Conference Content 350

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MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Location: Chicago IL.

Chicago 200

Chicago Newsletter Mooc Education 200

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NOVEMBER 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. Samantha Evans, CAE, Certification Manager, G3ict/IAAP.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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JANUARY 14, 2022

Moving Today’s Leaders from What IS to What CAN BE, author and event industry expert Heather Hansen O’Neill will provide a deeper dive into one of the primary concepts and tools. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team could be at risk.

Team 195

Team Technology Certificate Revenue 195

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OCTOBER 6, 2017

Dan Lautman from DelCor Technology Solutions identifies four key tools every association IT department must have. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too. Tech Tools on a Budget. 1 CAE credit.

Arlington 158

Arlington Charlotte Arizona Certificate 158

WBT Systems

APRIL 3, 2018

Staff interviews are a critical element in preparing a business case: you’ll gather information to support your argument and you’ll identify project allies. See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. Describe a brighter future.

LMS 160

LMS How To Learning Management System Project 160

Blue Sky eLearn

SEPTEMBER 12, 2018

Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. This means resisting the impulse to treat these opportunities solely as promotional tools. Integrate your eLearning content into your social media marketing strategies. Searchable member directories and internal messaging tools.

Content 173

Content Member Engagement Tools Strategy 173

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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MARCH 12, 2021

WBT Systems introduces a new brainstorming and innovation tool: jootsing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MARCH 1, 2019

On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities. Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue. It depends, right?

LMS 174

LMS Certificate Blended Learning United States 174

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent. 1 CMP credit. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Technology 367

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Project details. What authoring tools do you use, for example, Articulate, Captivate, Lectora, or others?

LMS 81

LMS Authoring Tools Certificate Discount 81

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OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135