Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Plexus Consulting

JUNE 13, 2013

Venable LLP, Washington, DC Certification and accreditation programs ("certification" programs) sponsored by trade and professional associations are increasingly common. However, standard-setting and certification programs are not without liability risk, sometimes potentially significant risks. by Jeffrey S. Tenenbaum, Esq.,

Certificate 40

Certificate Proposal Process Review 40

Reid All About it

FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Membersuite

MAY 25, 2021

You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. 2: Consult with Your Colleagues. Get ready for an earful. Don’t use technical jargon.

Software 170

Software Leadership Project System 170

Reid All About it

OCTOBER 29, 2021

Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Sponsorship sales. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

Associations Now

MAY 3, 2017

Here’s what you should know about the debate over security certificates. Another service it offers is security certificates for many websites, which create a method of verification for https connections, often used on websites that involve some sort of transaction.

CA 53

CA Certificate Proposal Software 53

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Guest: Patrick Bontinck.

Revenue 363

Revenue Strategy Team Content 363

Aaron Wolowiec

OCTOBER 1, 2013

So, as a self-proclaimed “meetings coach” and Michigan native, I’m pleased to have been invited by Brian McGrain of CEDAM (Community Economic Development Association of Michigan) to submit a presentation proposal for this year’s summit. I consider my own work with the Michigan Association of REALTORS earlier this year.

Education 100

Education Detroit Strategy Michigan 100

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Kat Sullivan, Marketing Solved ). Chief Digital Officer. Quick hits. Host: PCMA.

Revenue 195

Revenue Technology Innovation Social Media 195

WBT Systems

APRIL 3, 2018

See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. The brighter future you promise is full of new market opportunities—and new revenue—but don’t assume decision-makers know that. Certification programs and digital badges.

LMS 160

LMS How To Learning Management System Project 160

Association Success

JANUARY 14, 2020

You are more of an expert on many topics than you may think, and can offer up small chunks of time to prove your value to your industry and your organization,” says Pam Rosenberg , CAE, the Director of Education and Certification at the American Society of Plumbing Engineers. Become a value multiplier.

Tips 107

Tips Committee Course Recruiting 107

Reid All About it

OCTOBER 9, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. More info. .

Utah 370

Utah LMS Conference Technology 370

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. The numbers support the proposal.

Directory 52

Directory Social Media New Jersey Member Engagement 52

GlowGlobally

NOVEMBER 11, 2010

Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. How does one determine where or how to enter a new market? Market Insight – Get It & Keep It. GrowGlobally.org. Membership. Public Affairs.

Products 60

Products Marketing Analysis Content 60

Associations Now

APRIL 5, 2016

Members can obtain any of IVAA’s three certifications and take part in valuable Expert of the Month chats that range from technical advice to marketing tips. Chief among those roles is that of an educator ensuring that assistants are continuing to improve and meet the challenges of the present and future.

Proposal 40

Proposal Certificate Tips Education 40

Reid All About it

APRIL 15, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Find out what we can expect in the federal budget process over the coming months, where the disagreements and concessions will be made, and what proposed additions and cuts will be finalized. Guest: Theo Harris. Tue 4/19 at 12 p.m. –

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Associations Now

MAY 21, 2014

Proposed product names included Glen Dare, Castle Glen, and Glend. Last month, SWA achieved another victory in Australia where Scotch whisky received a certification trademark. Australia is one of the worst markets for fake Scotch, according to SWA, which reported 40 brands of fake Scotch being sold there since 2005.

Proposal 40

Proposal Certificate Products Report 40

Associations Now

JUNE 26, 2017

Emily Bratcher’s report last week on a global certification launched by the National Association of Insurance and Finance Advisors spotlights one example of that trend.) McNulty wrote about this challenge , proposing that leaders make a shift from being leaders of a system to leaders in a system.

United States 45

United States Proposal Certificate Report 45

Association Adviser

MARCH 16, 2017

Receiving a grant has traditionally meant spending hours researching details that justify your need for the grant, writing a detailed proposal that outlines how you would use the grant money and then waiting and hoping you’re chosen to receive the grant. Kelly Clark, MAMC is the manager for online marketing at Naylor Association Solutions.

Georgia 86

Georgia Florida Committee Cost 86

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Certifications. Mentoring programs benefit members at all career stages. The value of face-to-face interaction.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. In 2023, all 50 state legislatures will be in session, considering proposals that could impact associations and their members across a wide range of policy areas. Host: American Marketing Association. 1 CAE credit.

LMS 43

LMS Revenue Education Arlington 43

Reid All About it

SEPTEMBER 23, 2022

Find out how to mark up your AV proposal so you can get the best value for your AV dollar. Thorben Grosser, VP of Product Marketing, EventMobi. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. Host: Certification Network Group. Alex MacRae, Sr.

Arlington 41

Arlington Education LMS Revenue 41

Plexus Consulting

NOVEMBER 21, 2014

How can you capture a portion of this market in the coming years? Section 171 of the bill proposed Energy Innovation Centers, “to…ensure that the United States maintains a technological lead in developing and deploying state-of-the-art energy technologies.”

Certificate 40

Certificate United States Guidelines Technology 40

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Whelan, CDM, President, Marketing General Incorporated.

North Carolina 74

North Carolina Content Montana Social Media 74

SCD Group

AUGUST 21, 2014

For example, a professional certification program was developed and launched without research to determine the demand; and no marketing support to effectively launch and drive program growth. Education programs were attracting limited participation, but viewed as successes by those spending personal time to execute them.

New York City 40

New York City Denver Atlanta Committee 40

Reid All About it

JULY 26, 2019

Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects. Kim Moutsos, Content Marketing Institute ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Paul Davidson, USA Today ). 1 CAE credit.

Arlington 34

Arlington DC Washington Metro 34

Associations Now

APRIL 4, 2016

In a blog post last week, consultant and author Anna Caraveli pointed to a culture of complacency among associations when it comes to metrics that look at the big picture , especially among associations that are the sole provider of an essential credential or certification in its industry.

Revenue 40

Revenue Proposal Certificate Report 40

Reid All About it

DECEMBER 17, 2021

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. How to improve your content marketing SEO. Jim Yu, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Proposal 195

Proposal Project Austin Certificate 195

Reid All About it

NOVEMBER 8, 2019

The deadline for proposals is next Friday, November 15. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. Five Plays for Click-Worthy Email Marketing.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

AUGUST 19, 2022

Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. Host: Certification Network Group. 7 Ways to Reach Your Niche with Content Marketing.

Technology 43

Technology Software Cost Products 43

AMR Management Services

MARCH 27, 2012

We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Engle Earns Meeting Planner Certification. ► April. (2). ▼ March. (9). Which (c) is Right for Me?

South Carolina 64

South Carolina Kentucky Library Proposal 64

Reid All About it

JULY 19, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Brandy Keller, Director of Product Management and Product Marketing, Community Brands – MIP Fund Accounting. Daniel Ku, director of marketing at PostBeyond. Check for new episodes on Mondays around 1 p.m.,

Arlington 34

Arlington DC Washington LMS 34

Reid All About it

MARCH 13, 2020

I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

DC 44

DC Washington Revenue Communications 44

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 370

Revenue Strategy Content Education 370

Associations Now

APRIL 25, 2016

Think twice about England, where your market is likely already snatched up; there’s a good chance a well-established, analogous association is already doing the same work yours does. What the volunteer discovered is “there are no best practices about how to write a proposal in Japan,” Harris says. “We Is a hundred members a lot?

Marketing 40

Marketing Proposal America Certificate 40