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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. You’ve probably seen survey reports about people registering later for events than in the past. Humans… so persuadable! Mentoring programs.

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10 Steps to Choosing Your Association’s Next AMS

Membersuite

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Document and prioritize your requirements—what the software has to do—including integrations and reports. 7: Ask for a Proposal. 4: Document Complex Workflows and Integrations.

Proposal 158
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Association Brain Food Weekly: 3.4.22

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Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Tue 3/8 at 11 a.m. – Can They Do It?

Class 195
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Association Brain Food Weekly: 10.29.21

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Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. The report covers much more, including what self-described successful organizations are more likely to do. Marketing education.

Revenue 195
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Association Brain Food Weekly: 2.19.21

Reid All About it

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association. Quick hits.

Revenue 322
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9 Steps to Make a Case for a New AMS

Membersuite

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. Perhaps one of these examples will resonate.

Software 170