Choosing the Right Model – Certificate or Certification

Blue Sky eLearn

Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs. Assessment-based Certificate Program. Certificate awarded to recognize mastery of the specific learning outcomes (not a certificate of attendance or participation).

The certification conundrum

Aaron Wolowiec

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. If your association needs a certification program to draw attendees, chances are, better content would do the trick. But the key is to determine the market demand.

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Setting Strategy for Certification’s New World

Associations Now

It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. I discuss a few examples of what this new terrain looks like in my feature on certification in the latest issue of Associations Now. For associations that are looking at certification for the first time, this can be an exciting moment with lots of opportunities to experiment, says consultant Mickie S.

Marketing Groups Bring Joint Certification to Members

Associations Now

The American Marketing Association and the Digital Marketing Institute will collaborate on delivering education around digital marketing—and offer those who complete the program certifications from both groups. Two major groups in the marketing industry are partnering on efforts to keep their members’ skills up to date in the digital world. The post Marketing Groups Bring Joint Certification to Members appeared first on Associations Now

@CESSE Optimizing Sales Results for Certification, Certificate & Training Businesses


Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®, Based in Tampa, (ISC)2 is recognized for Gold Standard certifications and world class education programs. (ISC)2

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth.

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Try these strategies, all made possible with the right association management software solution: Increase exposure to your membership program.

Three Reasons Not To Start An Association Certification Program

Velvet Chainsaw

“All organizations can develop certification. Some organizations think creating a certification program is the sure way to solve some of its problems. Identifying Certification Goals. Rops advocates that before starting a credentialing program, an organization needs to identify its certification target and goals. Then identify how certification will address that challenge with a goal statement. Any successful program needs to address a market need.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you.

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Ad Industry Launches Certification Program to Fight Fraud

Associations Now

The Trustworthy Accountability Group, a coalition of advertising groups supportive of transparency efforts in advertising, has launched a new certification program to battle what’s considered rampant fraud in the digital ad industry. The group’s strategy, which comes complete with a “Certified Against Fraud” seal, is designed for ad buyers and sellers, along with the intermediaries that distribute those ads, to avoid working with bad actors.

Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. For those with a high number of international members, there may be opportunities to better market events internationally, Globalstrat said.

Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. For those with a high number of international members, there may be opportunities to better market events internationally, Globalstrat said.

Association Marketing: They Said/We Said

Smooth The Path

Certification. Related: Radically alter the focus of your association’s marketing. 6 strategies for member email effectiveness. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. Association MarketingWhen members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer.

Member Engagement Strategies: A Guide for Associations


It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Determining effective KPIs is an important part of measuring the success of your member engagement strategy. Association Member Engagement Strategies. Improve your communication strategies.

Using Data Analytics to Drive Effective Marketing Strategy

Membership Marketing

One of the most rapidly adopted tools in association marketing today is data analytics. Knowing this can drive an engagement strategy and move members to these behaviors. Data analytics can define this product or service and knowing this allows an association to focus marketing resources on that “missionary” or introductory product and service. There are obviously far more opportunities than listed here to analyze data in order to maximize marketing effectiveness.

How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth


A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs. So a multichannel marketing approach was developed that included: Measuring the growth of social media and website. Conducting market research to develop messaging.

Specific Strategies To Take Your Conference Full Frontal!

Velvet Chainsaw

They must know about these strategies and not just practice them. Use pre-conference marketing tools to encourage participants to use metacognition for their own learning. Move Beyond Certification Memory Requirement Programming. So many conferences provide programming to meet their internal certification requirements. So take your conference full frontal and implement some of these strategies! The post Specific Strategies To Take Your Conference Full Frontal!

Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: Transfer: Let’s say you just attended a certification course. For me, it is important to look at what I can apply right now, what should be part of a longer-term strategy and what I want to explore further.

Daily Buzz: Market Education Programs to Nonmembers

Associations Now

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. Of the many perks in joining an association, learning and certification programs rise to the top. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. “If The post Daily Buzz: Market Education Programs to Nonmembers appeared first on Associations Now

What will 2016 bring for associations?

Aaron Wolowiec

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. Let’s say your staff completes a certification program or engages in e-learning. It’s a new year. New predictions. New trends. New goals.

Great Marketing is NOT More Email

Association 141+

In the age of twitter and pinterest, of free video calls and meetings, marketing has to shift from full-frontal blast to dialogue. This approach gives the speaker a venue to hear what questions attendees have on their given topic, allows attendees to start forming a knowledge community that will be able to largely meet in person at your conference - and most importantly gives the association dynamic marketing that encourages those participating in the conversation to attend.

3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join. The Membership Marketing Benchmarking Report from Marketing General Inc. Member Acquisition Strategy Takeaway.

The Power Play Behind Global Strategy

Associations Now

As the report puts it: “Associations that are new to international operations might struggle to define when management in local markets could and should make executive decisions. However, this approach can be detrimental, as there is a risk of members/customers not receiving enough timely local support and for decisions from headquarters not being relevant or customized enough for local market needs.”. To succeed internationally, associations need partners.

Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

Ask some of your most engaged learners to share which of your online education offerings they’re most looking forward to, or what certificate they just earned, on social media or in your online community. Incorporate quotes from presenters and testimonials from top learners in your marketing message to “personalize” your platform. Make sure to call out features that would be most important to them, such as: Earning certificates of completion.

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Sweet Association Social Media & Marketing Jobs – June 21


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Marketing Specialist , NTCA- The Rural Broadband Association – Trade association seeking a Digital Marketing Specialist to develop and execute marketing strategies to increase product sales to members and non-members. Marketing: Develop, implement and monitor marketing campaigns and materials for education and certification programs as directed.

Revamped Membership Strategy Brings Record Growth to Coaches’ Group

Associations Now

In addition, ICF approved 300 applications for its credential and fulfilled 2,370 requests for certification applications—another record. We’ve been giving our local organizations more attention and the appropriate tools and resources so that those leaders can be a very credible voice and face of the ICF in their local markets,” Mook said. “We The post Revamped Membership Strategy Brings Record Growth to Coaches’ Group appeared first on Associations Now

First Steps for a Middle East Strategy

Associations Now

None of which makes entering the Middle East market easy. For associations new to the region, I would recommend to first get a better understanding of the region and define a strategy based on that. The model is suited in some markets and not in some. Associations sometimes choose to enter markets based on a product strategy wherein they push their products like certifications, training, etc, to build revenues as well as stronger brand recognition in the region.

The Strategy Behind a Building Plan

Associations Now

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. and though the bar doesn’t have a certification, it does require completion of a paid course in order to maintain membership in good standing.

Digital Badges: The 21st Century Credential

Association Adviser

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy. Badges tell how proficient a candidate is in a skill/ability or if they’ve barely met the criteria for passing a certification.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Check out the Ultimate Guide to Marketing Automation, available below. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members.

Integrated Marketing in the Digital Era

SCD Group

I’m facilitating an awesome panel focused on marketing in the digital era at the ASAE annual meeting in Atlanta this Monday afternoon (8/5). The panel of four top association marketing executives at association management companies includes: Russ Lemieux, Group Vice President, Kellen Company. Jeanne Sheehy, Vice President and Chief Marketing Officer, Bostrom Corporation. Laura Davis, CAE, Director, Marketing & Membership, Association Management Center. Strategies.

How to Get Sign Ups to Show Up

Blue Sky eLearn

The higher your webinar no-show rate is, the lower the return on your marketing investment. The key to boosting your attendance rate to create a post-registration marketing campaign. To entice registrants to show up live vs. waiting for the replay, offer special bonuses or content for people who are on the live training, such as: A drawing for a gift certificate and/or educational resources (as Blue Sky eLearning does during its monthly educational webinars).

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7 Creative Ways to Promote LMS Engagement

Blue Sky eLearn

While these strategies have certainly been proven to work, we wanted to share some other creative ways one of our clients is considering to get their audience to engage with their new LMS. . Especially if there is no continuing education or certification involved. Learning Strategies Learning Technologies Uncategorized association engagement association LMS learning management system LMS LMS engagement LMS promotion

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition.

Legal Issues That Are Important To Any International Strategy.


global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Legal Issues That Are Important To Any International Strategy. Categories: Market & Bus Planning. Glassie, partner at Pillsbury Winthrop Shaw Pittman LLP, in Washington, DC outlining 10 legal items that are critical to any association working on an international or global strategy. Creating localized certifications is the ideal.

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. On top of that, you can use marketing automation to retarget advertisements. Read more: 4 Steps to Create Your Omnichannel Engagement Strategy.

Price Your eLearning Right

Blue Sky eLearn

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Quantify your market share and set realistic goals for expected revenue. Support your goals with marketing deployed over intervals of time vs. a once-and-done message drop.

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Where Does Your Association Fit in a Changing Postsecondary World?

Blue Sky eLearn

Instead, certifications, badges, CEU’s, and other non-traditional education programs will be just as valuable for getting a job, all of which are significantly cheaper and quicker to obtain. . Based on my research, and experience as a millennial in the workforce, my inclination is that distance learning, continuing education units, certifications, badges, etc. Learning Strategies Learning Technologies Uncategorized associations college postsecondary education universities