4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. You want high participation and engagement.

Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon.

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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 3.15.19

Reid All About it

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Being from Massachusetts, we scoffed at such a ridiculous statement. Harald Becker, Director Industry Engagement & Research, Microsoft. Improving Member Engagement (Coffee Talk – Washington DC).

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