Solve Your Member Engagement Problem to Solve Your Acquisition Problem

Smooth The Path

New members typically don’t join for the reasons we think they join. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? Word of mouth is the top reason most new members join.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. The thing is, most of us are still not doing a very good job of engaging our members.

The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

A Better Alignment of Membership and Certification

Associations Now

Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters. In APICS’ case, the focus is clear: certification.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Certification/Continuing Education.

5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. When you invest in this tech tool, you’re investing in the professional growth of your members.

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The Difference Between Duty and Desire for Associations

Smooth The Path

Some professionals have to become members to maintain their certification or license. But, how does this translate to real engagement? People who are required or coerced into joining might look more engaged on paper because they have to fulfill particular requirements.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Resource: How Engagement Tools Improve Association Event Management.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! Committees and other member-managed groups.

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products.

Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. Enhance employee engagement by providing the incentives and benefits that people actually want.

Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation. Industry should be turning to associations for their continuing education and certification programs.

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Member Engagement Growt

4 Benefits of Associations Hosting a Virtual Conference

GrowthZone

Virtual conferences can offer: Member education. Networking opportunities for members (and presenters). Continuing education credits for certifications. Download Why Member Engagement No Longer Means Face-to-Face. Member Engagement Technology Growth

4 Things Your Members Expect from Your Association

MembersClicks

People join associations for a number of reasons - professional development, networking opportunities, certifications and ongoing education, etc. So what exactly are your members expecting from your association?

Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Associations help members create a name for themselves. Associations ensure their members meet (or exceed) the requirements in order to protect the reputation of the industry as a whole. drive participation and engagement in the 21 st century. Certifications & Designations.

An Award Winning Approach to Professional Education

YourMembership Blog

eLearning built to serve member-centric and professional development organizations. YM Learning, formerly Digital Ignite , supports education and certification programs through one centralized hub to make your organization the content resource for your industry.

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. Let Members Choose the Learning Experience that Fits Their Needs.

Make it Easy for Members to Love your Association LMS!

WBT Systems

When implementing a new Association LMS, or upgrading your existing system, one of the top worries is “How will we get our members and new learners to use this new system?” Ensuring members are engaged in learning is a key challenge for associations.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? Do you need groceries and have them delivered in an hour?

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Driverless Associations

Potomac Core

Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. This level of investment helped NIRI launch its industry Certification Program. Ring in the age of Driverless Associations.

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Behind the Mask of the Association

Smooth The Path

While each masked person was engaging in an incredibly generous act, the scene was unsettling, especially because of the unnatural silence. Members are not witnessing your organization’s generous culture at the Spring conference first hand. Building a member community today.

Best Cloud-Based AMS and MMS Features for Organizations

GrowthZone

Association Management Software (AMS) offers associations, as well as other member-based organizations, the tools to run their day-to-day operations and provide services to their members. ONLINE MEMBER PORTAL. CERTIFICATION. Productivity Member Engagement Technology

5 Survey Writing Secrets that Will Get More Responses

Socious

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. It also highlights just how important it is for your association to provide the benefits and offers that members want.

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Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership Blog

One area where we run into some lively conversation with association leaders is whether a job board/career center should be a “members only” benefit or open to any prospect wanting to post a resume and find a job.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Broader Engagement. Good marketing delivers relevant content.

The Race for Online Presence

AssociCom

or for associations providing specialized information, networking opportunities, training and certification. Before the internet, new members were invited to a meeting or attended a trade show or conference. You can have your staff try and link to or republish what they find on the net or write original pieces but that is an expensive way to create content and you have to hope your staff know what your members want. Who knows what members want? The members.