Surpass Member Engagement on Paper

Smooth The Path

Members can look engaged on paper. An active member, for example, might attend the conference, attend a handful of webinars, and purchase a few courses every year. This member must be engaged!

Six key areas your association should identify to improve member engagement scoring

Nimble AMS

Successful associations prioritize improving the member experience. The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members.


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How to Navigate Post-Pandemic Member Engagement


You’re probably already seeing how these societal, workplace and behavioral changes affect member engagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change?

4 Best Practices to Increase Member Engagement


Where would your association be without member engagement? Active, engaged members renew their memberships and help to bring even more members into the fold. But getting members more involved isn’t always simple to achieve. Make New Members Feel Welcome.

Solve Your Member Engagement Problem to Solve Your Acquisition Problem

Smooth The Path

New members typically don’t join for the reasons we think they join. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? Word of mouth is the top reason most new members join. If you ask new members, most can trace their knowledge of the association back to who first recommended you to them. Our members want the certification and the designation.

How to drive member engagement with Nimble AMS

Nimble AMS

So how can you recruit, reach, and retain members to achieve these strategic goals? Increase member engagement. ?. Three effective ways to increase member engagement. Build a bustling online member community. How to drive member engagement with Nimble AMS.

Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally?

Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

These are some of the terms engaged members use to describe their feelings about their favorite association. Over the years, I conducted 33 research studies on behalf of professional and industry associations, personally chatting with over 473 members. Professional family.

The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.

Some Rules Bar Engagement

Smooth The Path

You might find these rules lingering around certification, registration, or sponsorship. These rules may have served the organization well in the past, but now, they mostly frustrate members. Spotting and abandoning an old rule is one more way of getting rid of barriers to engagement.

Identify Spots of Fear for a Better Member Experience

Smooth The Path

There are points at which your members are in heightened states of fear. When might your members experience fear? The minutes before a training or certification course (the fear of not knowing enough already).

A Better Alignment of Membership and Certification

Associations Now

Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters. ” Members can choose from one of six answers via a dropdown menu, ranging from “starting my career” to “seeking leadership opportunities within APICS.” In APICS’ case, the focus is clear: certification.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association. Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong.

Tiny Kindnesses to Improve Our Member Experience

Smooth The Path

What bits of your member experience feel like drudgery for members? Imagine mailing everyone studying for a certification exam a lucky pencil or pen. How about rewarding new members for filling out a long application with a free online course?

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

The Difference Between Duty and Desire for Associations

Smooth The Path

Some professionals have to become members to maintain their certification or license. But, how does this translate to real engagement? People who are required or coerced into joining might look more engaged on paper because they have to fulfill particular requirements. But, if we asked them, how would they rank their engagement? Some members would probably rank their engagement very high. Consider the experience of the member who desires to join.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing.

Why attracting younger members is crucial for association success

Nimble AMS

To stay relevant as an association, you must purposefully seek to attract younger members by better understanding their motivations. According to a Community Brands Association Trends Study , 58% of early careerist members identified training opportunities as their biggest priority.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Certification/Continuing Education.

Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

4 reasons association executive directors love Nimble AMS

Nimble AMS

Technology and the expectations of members and staff are changing rapidly. In today’s evolving world, i t’s increasingly important to automate as many manual processes as possible so your staff has more time to create a great member experience. ?. online member community.?Nimble

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Committees and other member-managed groups.

See the ROI of a Powerful Association Management Software


For associations, investing in a powerful Association Management Software is a critical step towards promoting efficiency for staff while also reinvesting time back into the association and its members. When these processes are executed, members are engaged.

Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Through an “outside in” strategic planning process board members, CEO’s, and senior managers can utilize actionable data to identify opportunities to leverage the association to provide tools and resources to support business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. As waves of innovation, millennials, and baby boomer retirements alter future workforce design, forward thinking organizations can transform themselves and become professional development partners for their members.

5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

LMS 184

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Creates comprehensive member profiles.

How To 162

Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation. Already, many associations are providing education for their members, and by broadening and better marketing these opportunities, associations can increase their value by helping ensure their members do not fall on the wrong side of the skills gap. You probably already know who your association members are, in terms of their job roles.

Step up your association’s learning program to deliver greater member value

Nimble AMS

Are you giving your members the professional education experience they expect? . Here’s how to take your learning program to the next level and deliver greater member value. . But are you doing all you can to provide member value in this area? .

LMS 96

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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2 Ways for Associations to Appeal to Young Professionals


The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects. Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Tweet.

Micro-moments and their mighty impact

Nimble AMS

In today’s high-speed world, member engagement can be challenging. How do you connect with members when their attention is divided among so many places and activities? But either way, these members want help getting things done or trying something new.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

Hey, Young Professionals – 3 Big Reasons You Should Join


Associations help members create a name for themselves. Associations ensure their members meet (or exceed) the requirements in order to protect the reputation of the industry as a whole. drive participation and engagement in the 21 st century. Certifications & Designations. Whether required or optional, association-provided certifications and designations offer ongoing opportunities for professional development and a diversified skill set.

The digital imperative for today’s associations

Nimble AMS

The article mentions how associations must reimagine how they engage with their members – especially today, when many associations’ member communications and interactions have gone virtual due to global health concerns, and many members are looking for more ways to engage online. .

An Award Winning Approach to Professional Education

YourMembership Blog

eLearning built to serve member-centric and professional development organizations. Our award winning LMS, Crowd Wisdom™ , was designed to deliver a more effective and engaging learning experience for working professionals seeking content and information to further their career skills and knowledge. YM Learning, formerly Digital Ignite , supports education and certification programs through one centralized hub to make your organization the content resource for your industry.