Solve Your Member Engagement Problem to Solve Your Acquisition Problem

Smooth The Path

New members typically don’t join for the reasons we think they join. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? Word of mouth is the top reason most new members join. If you ask new members, most can trace their knowledge of the association back to who first recommended you to them. Our members want the certification and the designation.

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

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Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally?

The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both? Providing your members with continuing education courses and job openings in one view will not only give them an unparalleled experience, but also increase. Membership & Marketing Member Engagement Member Retention Learning Management System Non-dues Revenue

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.

A Better Alignment of Membership and Certification

Associations Now

Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters. ” Members can choose from one of six answers via a dropdown menu, ranging from “starting my career” to “seeking leadership opportunities within APICS.” In APICS’ case, the focus is clear: certification.

3 Ways to Engage Members Using an LMS (Besides Tracking Education)

MembersClicks

Don’t get me wrong: an LMS (or learning management system ) IS the ideal tool for giving you and your staff visibility into members’ progress with any education initiative. Whether it’s industry required or for member engagement purposes.)

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association. Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing. Over the past month, community engagement has jumped for many of our customers, indicating that members are relying on their association communities as vital sources of connection and information.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Onboard New Members. Onboard New Members.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Understanding Career Stages: When Do Members Join? If you are a member of a professional membership organization like an association, think back to what stage of your career you were in when you first joined.

New opportunities to engage with your members – even after a year of disruption

Nimble AMS

As if keeping up with member interests and expectations weren’t challenging enough, 2020 came along and it was like the ground shifted. Nearly every aspect of members’ lives have been disrupted in some way. Many members have become more engaged with their associations.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs. It’s vital for industry professionals to stay up-to-date on their learning, whether that’s renewing certifications or diving into the latest innovations in their industries.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Committees and other member-managed groups.

The Difference Between Duty and Desire for Associations

Smooth The Path

Some professionals have to become members to maintain their certification or license. But, how does this translate to real engagement? People who are required or coerced into joining might look more engaged on paper because they have to fulfill particular requirements. But, if we asked them, how would they rank their engagement? Some members would probably rank their engagement very high. Consider the experience of the member who desires to join.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. You want high participation and engagement.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Each member has something unique to offer. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3:

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Creates comprehensive member profiles.

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Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Through an “outside in” strategic planning process board members, CEO’s, and senior managers can utilize actionable data to identify opportunities to leverage the association to provide tools and resources to support business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. As waves of innovation, millennials, and baby boomer retirements alter future workforce design, forward thinking organizations can transform themselves and become professional development partners for their members.

Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation. Already, many associations are providing education for their members, and by broadening and better marketing these opportunities, associations can increase their value by helping ensure their members do not fall on the wrong side of the skills gap. You probably already know who your association members are, in terms of their job roles.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience.

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects. Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Tweet.

4 Things Your Members Expect from Your Association

MembersClicks

People join associations for a number of reasons - professional development, networking opportunities, certifications and ongoing education, etc. So what exactly are your members expecting from your association? We’ve identified four key qualities/behaviors: association management member engagement membership management Association Views

Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Associations help members create a name for themselves. Associations ensure their members meet (or exceed) the requirements in order to protect the reputation of the industry as a whole. drive participation and engagement in the 21 st century. Certifications & Designations. Whether required or optional, association-provided certifications and designations offer ongoing opportunities for professional development and a diversified skill set.

4 Benefits of Associations Hosting a Virtual Conference

GrowthZone

Virtual conferences can offer: Member education. Networking opportunities for members (and presenters). Continuing education credits for certifications. Download Why Member Engagement No Longer Means Face-to-Face. Content is available to members at a later date, allowing them access to interviews, events, and resources that were provided during the “live” conference. Member Engagement Technology Growth

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. If your association is looking for ways to embrace online learning, here are three traditional learning experiences that you can now offer online to deliver more value to members. You can even let your members retake assessments until they get a passing score before moving forward.

An Award Winning Approach to Professional Education

YourMembership Blog

eLearning built to serve member-centric and professional development organizations. Our award winning LMS, Crowd Wisdom™ , was designed to deliver a more effective and engaging learning experience for working professionals seeking content and information to further their career skills and knowledge. YM Learning, formerly Digital Ignite , supports education and certification programs through one centralized hub to make your organization the content resource for your industry.

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? The vast majority of any organization’s members will rarely engage you in your office or at an off-site event. Does it have the technology behind it to deliver the membership experience your members and prospects are expecting ?

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Driverless Associations

Potomac Core

Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. This level of investment helped NIRI launch its industry Certification Program. In today’s world evolving consumer attitudes and business trends require high level business strategy discussions with board members. Ring in the age of Driverless Associations.

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Best Cloud-Based AMS and MMS Features for Organizations

GrowthZone

Association Management Software (AMS) offers associations, as well as other member-based organizations, the tools to run their day-to-day operations and provide services to their members. The most popular association management software and membership management software (MMS) saves associations time and money by improving their membership management and increasing efficiency in addition to growing and retaining membership, engaging members and streamlining tedious tasks.

5 Survey Writing Secrets that Will Get More Responses

Socious

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. It also highlights just how important it is for your association to provide the benefits and offers that members want. And, with new technology and industry changes being announced every day, those member benefits and offers cannot remain static. What do members like? What don’t members like?

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Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership Blog

One area where we run into some lively conversation with association leaders is whether a job board/career center should be a “members only” benefit or open to any prospect wanting to post a resume and find a job. I’ll be the first to admit that I understand the rationale behind “member only” areas for associations. After all, there has to be tangible value created by being a member of an organization to get someone to lay down their money to join.

Behind the Mask of the Association

Smooth The Path

While each masked person was engaging in an incredibly generous act, the scene was unsettling, especially because of the unnatural silence. Members are not witnessing your organization’s generous culture at the Spring conference first hand. No one is shaking hands with new members at their first chapter meeting. There is no idle chit chat at the local study for the certification exam meeting. Related: What your members need right now.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

The Race for Online Presence

AssociCom

or for associations providing specialized information, networking opportunities, training and certification. Before the internet, new members were invited to a meeting or attended a trade show or conference. You can have your staff try and link to or republish what they find on the net or write original pieces but that is an expensive way to create content and you have to hope your staff know what your members want. Who knows what members want? The members.