Solve Your Member Engagement Problem to Solve Your Acquisition Problem

Smooth The Path

New members typically don’t join for the reasons we think they join. Some of your newest members do not even realize that the association provides professional development and networking. Why do new members join? Word of mouth is the top reason most new members join.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. Individual learning experiences are self-study courses.

Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

But our members see it. They wonder what comes next in the certification process. What Every CEO Needs to Know About Member Engagement. Debugging Your MembersExperience. What is the job of the IRS?

6 Key Features of the Best Learning Management Systems

Higher Logic

To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. For example, an Excel learning path may end in an Excel certification that takes five courses to complete.

The Unexpected Problem with Your Association’s Online Learning Program (and How to Fix It)

Higher Logic

Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. Chances are, if your association already has a well used online community, your member’s digital readiness gap isn’t enormous. Engagement Associations

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Community Brands Study: New Members Want More Learning Opportunities

Associations Now

A new report from the software provider Community Brands suggests that most association members are joining because of education and career opportunities, rather than out of a sense of professional responsibility.

Association Brain Food Weekly: 9.13.19

Reid All About it

MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. Turn Member Engagement and AMS Data into Effective Marketing.

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On Becoming the Netflix of Associations

Association Success

The so-called ‘end in mind’ these teams share is staff and customer engagement. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.

How Do Associations Need to Adapt in 2017?

Associations Now

In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations.

20 reasons for associations to love Salesforce

Nimble AMS

The benefits of having your member management software built on Salesforce. The result is vast improvements in customer service and improved member engagement. Career-boosting certifications.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? membership growth, event attendance, certification enrollments).

Challenges Continue, but Membership Stays Strong

Associations Now

The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention. If your membership team has thought long and hard about how to engage younger members , it’s for good reason.

Association Brain Food Weekly: 10.20.17

Reid All About it

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA).

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Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees.

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. Yes, there’s a fee, but it looks like a memorable experience so check it out. Turn Member Engagement and AMS Data into Effective Marketing.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Association Brain Food Weekly: 7.18.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Presenter: Lowell Aplebaum, CAE, member of ASAE’s CAE Commission. Ah, the beach.

Association Brain Food Weekly: 7.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. Certifications.