Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association. Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong.

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

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Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

4 Things Your Members Expect from Your Association

MembersClicks

People join associations for a number of reasons - professional development, networking opportunities, certifications and ongoing education, etc. So what exactly are your members expecting from your association? We’ve identified four key qualities/behaviors: association management member engagement membership management Association Views

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? The reality is to continue to grow and succeed membership organizations must have a robust virtual presence. The vast majority of any organization’s members will rarely engage you in your office or at an off-site event.

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Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. They’re the very reason for your membership program in the first place. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Committees and other member-managed groups.

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Creates comprehensive member profiles.

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Best Cloud-Based AMS and MMS Features for Organizations

GrowthZone

Association Management Software (AMS) offers associations, as well as other member-based organizations, the tools to run their day-to-day operations and provide services to their members. The most popular association management software and membership management software (MMS) saves associations time and money by improving their membership management and increasing efficiency in addition to growing and retaining membership, engaging members and streamlining tedious tasks.

Association E-Learning: 3 Tips to Provide Member Value

Fonteva

As an association professional, your job revolves around member engagement. That being said, if you find yourself asking, “Why aren’t members engaging with our association anymore,” you’re not alone. The formula for engaging members hasn’t changed.

Association Brain Food Weekly: 10.16.20

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Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now.

Association Brain Food Weekly: 5.22.20

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The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Host: Mariner Management. How to Go Virtual (While Still Creating an Engaging Experience).

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. The recent Community Brands Member Engagement and Loyalty Study takes a close look at member benefits from multiple perspectives, including member career stage. Association Management

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Association Brain Food Weekly: 9.11.20

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The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic.

Association Brain Food Weekly: 9.25.20

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Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Association Brain Food Weekly: 10.21.16

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Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them. Presenters: Arina Polukhina, MSPA, Data Analytics Manager, MGI.

Social Learning: Creating Community Around Learning

Fonteva

Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. From optimizing your website to taking advantage of event software to investing in reporting features, these five tips for digital member engagement can help set you in the right direction. Association Management Guest posting

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5 eLearning Implementation Best Practices for Associations

Fonteva

If your association is looking for more ways to facilitate your members’ professional development and encourage them to take active roles in all that your association has to offer, you’ll want to consider providing them with eLearning opportunities. Effective eLearning targets your members’ most pressing continuing education needs and presents courses in a captivating way. You can utilize your association learning management system (LMS) and other platforms.

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Association Brain Food Weekly: 6.5.20

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An HR consultant whom I respect told me about free change management coaching offered by her friend Carlos Escobar for association/nonprofit leaders who serve people impacted by the pandemic or who combat racial injustice in the U.S. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. More info/register – fee for MPI non-members. How to Go Virtual (While Still Creating an Engaging Experience).

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Association Brain Food Weekly: 5.29.20

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The weekly list of free educational events and resources for the association community… Reboarding members. In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. How to Go Virtual (While Still Creating an Engaging Experience).

AMS Platforms: A Comprehensive Guide for Associations

Fonteva

From providing membership programs to offering educational courses to hosting unforgettable events, your team works hard to bring people together over a common cause— whether they are colleagues in a particular field or volunteers working together to achieve a shared goal. Upgrading to a robust, centralized AMS platform can be a particularly smart move for more established associations with a large membership. Membership Management. Event Management.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . What member data should you collect?

Daily Buzz: Why Education Should Go Beyond Conferences

Associations Now

Research shows members might want other options. Also: member management tips from National Lampoon’s Christmas Vacation. According to the Community Brands Member Engagement and Loyalty Study , most association professionals say meetings are one of the most important and strongest benefits their organization offers. Members, on the other hand, see events a bit differently: Only 27 percent say it’s an important benefit.

5 Effective Web Design Strategies to Attract New Members

Fonteva

When it comes to inspiring potential members to join your association, an attractive and easy-to-use website is an essential component of the process. Your goal is to design a website that your members can navigate—and your team members can update—with ease. An attractively designed website that is regularly updated with all of the most relevant content for your members is an excellent way to improve member engagement. Manage events through your website.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. If a more lightweight, membership-oriented solution might be more appropriate for your software needs, be sure to check out our membership software comparison and buying guide too! Fonteva Membership – Best for Salesforce Users. Overview of this Association Management Software. Powerful event management features.

Association Brain Food Weekly: 9.4.20

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Sending website traffic to members. Association CEO Clive Roux shared advice at Association Success for using your association’s digital assets to grow your audience and deliver value to members. They sent about 30% more traffic to their members.

Association Brain Food Weekly: 8.23.19

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The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. Do you think you know your association’s membership value proposition? MemberSuite says your value proposition is what members believe, not what your association says. Membership Growth: Beyond the Numbers. Host: Your Membership.

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Association Brain Food Weekly: 1.13.17

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It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics.