A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Each member has something unique to offer. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3:

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

Make it Easy for Members to Love your Association LMS!

WBT Systems

Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person. Here we share a few often overlooked tips to help you make it easy for your members not just to use, but to love your Association LMS!

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Association Brain Food Weekly: 7.31.20

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If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Choosing the Best Association Management Software

GrowthZone

Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. Geared Toward: Member associations of all sizes, especially small-staffed associations, and chambers of commerce. Monthly pricing.

Association Brain Food Weekly: 4.16.21

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Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. Virtual event engagement. More info/register (fee for MPI non-members).

Association Brain Food Weekly: 2.5.21

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They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. member, participant, etc.)

Association Brain Food Weekly: 7.10.20

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They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” More info/register (fee for MPI non-members).

Association Brain Food Weekly: 7.3.20

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Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). 2020 Engagement Trends Report.

Association Brain Food Weekly: 5.22.20

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The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 10.16.20

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Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. – Member ROI Simplified: Safeguarding Your Organization’s Future.

Association Brain Food Weekly: 12.4.20

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It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable.

Association Brain Food Weekly: 12.6.19

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MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Member Engagement and Loyalty Study Reveal.

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Association Brain Food Weekly: 12.13.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. However, with the right software, mindset, and this guide, your event will generate more value and member engagement for your association.

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Association Brain Food Weekly: 1.15.21

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The deadline for ASAE members to apply for a judge spot is February 9, 2021. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . How often are members engaging in training certification courses? .

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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any significant ROI. Reason #1: Lack of Engagement with Organization.

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Association Brain Food Weekly: 9.11.20

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The weekly list of free educational events and resources for the association community… Virtual conference pricing. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. Virtual Events – How to Keep Your Attendees Engaged.

Association Brain Food Weekly: 5.8.20

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Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events.

CXPA Elevates the Customer Experience with Community

Higher Logic

The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field.

Association Brain Food Weekly: 9.25.20

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Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. More info/register (fee for non-MPI members). Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Association Brain Food Weekly: 8.14.20

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A few other notes… Interview sessions are much more engaging than talking head sessions. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions.

Association Brain Food Weekly: 2.19.21

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Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification. Host: Member Clicks.

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Association Brain Food Weekly: 7.17.20

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Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. The total value the association receives from a member encompasses far more than just one year’s dues payment. Not all members behave the same.

Completing the puzzle to decode chapter ROI

Mariner Management

John found member retention for his association is stronger in areas where a chapter held regular programming. Price the service as if the association had to buy it on the open market. Price the volunteer contribution. Count items that are already being tracked, such as certifications, memberships, registrants/registrations, and connections.

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Association Brain Food Weekly: 6.5.20

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Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). More info/register – fee for MPI non-members.

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Association Brain Food Weekly: 6.12.20

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I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 5.29.20

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The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. How to Go Virtual (While Still Creating an Engaging Experience).

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. The recent Community Brands Member Engagement and Loyalty Study takes a close look at member benefits from multiple perspectives, including member career stage. Consider your pricing model.

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On Becoming the Netflix of Associations

Association Success

The so-called ‘end in mind’ these teams share is staff and customer engagement. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey.

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Association Brain Food Weekly: 12.7.18

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Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it.

How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. It’s important that association management software , like Nimble AMS, has the selling capability that considers how best to manage the transition of a member intending to purchase a specific item to a member coming away with multiple purchases. The perfect strategy will offer products or services for your association that give your members added value. “It’s

Association Brain Food Weekly: 8.7.20

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Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. High Engagement Networking. To inform, you must first engage.

Association Brain Food Weekly: 10.21.16

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Learn how to create a conference culture of radical hospitality that will increase participant engagement; how to discover your participants’ expectations of your event; and how to make an on-site first impression that extends radical hospitality before and after your event. New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them. Presenter: Amanda Myers, Director of Member Strategy, Abila.

Top Membership Management Software Options & Reviews

Fonteva

After congratulating your members on another successful year, it’s time to get to work with your association leadership team and find your next membership management system. Robust member profiles. The best membership software will also allow members to modify their profiles.