5 Strategies to Encourage Member Engagement Digitally

Blue Sky eLearn

No matter how large your association is or how widely your members are spread out around the country and even the world, the internet has the power to keep you all connected. This is especially useful if a global pandemic prevents your regular in-person meetings and member engagements.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally?

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Each member has something unique to offer. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3:

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

Association Brain Food Weekly: 1.21.22

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The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. Engaging Your Members, And Future Members, Where They Are.

Association Brain Food Weekly: 1.7.22

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If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 6.18.21

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Is it difficult to find members to serve on your membership committee? The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

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Association Brain Food Weekly: 7.31.20

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If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Choosing the Best Association Management Software

GrowthZone

Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. Geared Toward: Member associations of all sizes, especially small-staffed associations, and chambers of commerce. Monthly pricing.

Association Brain Food Weekly: 4.23.21

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Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. More info/register (fee for MPI non-members).

Association Brain Food Weekly: 5.22.20

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The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 7.10.20

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They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” More info/register (fee for MPI non-members).

Association Brain Food Weekly: 2.5.21

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They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. member, participant, etc.)

Association Brain Food Weekly: 4.16.21

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Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. Virtual event engagement. More info/register (fee for MPI non-members).

Association Brain Food Weekly: 5.21.21

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Hooking members. Although their conversation is focused on donors, everything he says about emotions, feelings, experiences, memories and identity relate to members, attendees and learners too. The Work Must Go On: Retaining and Engaging Volunteers Remotely.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. However, with the right software, mindset, and this guide, your event will generate more value and member engagement for your association.

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Association Brain Food Weekly: 7.3.20

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Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). 2020 Engagement Trends Report.

Association Brain Food Weekly: 9.11.20

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The weekly list of free educational events and resources for the association community… Virtual conference pricing. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. Virtual Events – How to Keep Your Attendees Engaged.

Association Brain Food Weekly: 12.4.20

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It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable.

Association Brain Food Weekly: 12.13.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party.

Association Brain Food Weekly: 12.6.19

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MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Member Engagement and Loyalty Study Reveal.

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Association Brain Food Weekly: 10.16.20

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Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. – Member ROI Simplified: Safeguarding Your Organization’s Future.

Association Brain Food Weekly: 8.14.20

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A few other notes… Interview sessions are much more engaging than talking head sessions. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions.

Association Brain Food Weekly: 9.25.20

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Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. More info/register (fee for non-MPI members). Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Association Brain Food Weekly: 1.15.21

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The deadline for ASAE members to apply for a judge spot is February 9, 2021. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 7.17.20

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Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

Association Brain Food Weekly: 7.23.21

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Webinar pricing/sponsorships. Their advice covers everything from determining what data to collect to getting members to update their profiles. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 11.12.21

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Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. The quick way to price your hybrid and virtual events.

Association Brain Food Weekly: 5.8.20

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Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events.

Association Brain Food Weekly: 2.19.21

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Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification. Host: Member Clicks.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. The total value the association receives from a member encompasses far more than just one year’s dues payment. Not all members behave the same.

Association Brain Food Weekly: 8.7.20

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Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. High Engagement Networking. To inform, you must first engage.

Association Brain Food Weekly: 7.16.21

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At the ASAE website (members-only, probably), Quardricos Driskell of the American Urological Association writes about the hybrid future for advocacy. More info/register (possible fee for MPI non-members). We hope you can join us for this engaging discussion.

Association Brain Food Weekly: 6.5.20

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Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). More info/register – fee for MPI non-members.

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . How often are members engaging in training certification courses? .

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Association Brain Food Weekly: 6.12.20

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I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. How to Go Virtual (While Still Creating an Engaging Experience).

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. The recent Community Brands Member Engagement and Loyalty Study takes a close look at member benefits from multiple perspectives, including member career stage. Consider your pricing model.

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Association Brain Food Weekly: 5.29.20

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The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. How to Go Virtual (While Still Creating an Engaging Experience).