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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Event marketing.

DC 248
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food Weekly: 10.29.21

Reid All About it

Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. The report covers much more, including what self-described successful organizations are more likely to do. Sponsorship sales.

Revenue 195
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9 Steps to Make a Case for a New AMS

Membersuite

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. Perhaps one of these examples will resonate.

Software 170
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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Participants get the first look at the report in July. Is it a certificate program or a certification? Fri 4/23 at 3:45 p.m. –

Revenue 370
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Association Brain Food Weekly: 4.16.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. . – Guest: Patrick Bontinck.

Revenue 363