Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Tweet.

Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Associations help members create a name for themselves. Associations ensure their members meet (or exceed) the requirements in order to protect the reputation of the industry as a whole. drive participation and engagement in the 21 st century. Certifications & Designations.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? Do you need groceries and have them delivered in an hour?

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Association membership is on the rise

Aaron Wolowiec

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. Include follow-ups for staff, members, and attendees. Retaining Current Members. Attracting New Members.

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Association Brain Food Weekly: 3.1.19

Reid All About it

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. An oldie but goodie from Tom Morrison on how his association tracks and scores member engagement. Explore real-world engagement challenges.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Not all members behave the same.

Association Brain Food Weekly: 11.4.16

Reid All About it

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies.

Career Centers Provide Associations with Unfilled Opportunity

YourMembership Blog

Associations have the ability to make large economic impacts on closing the skills gap through learning and certifications and being the resource for the most qualified talent in the industry. This presents a lot of opportunities for associations to grow revenue and member value through an online job board. These members are often the most valued by recruiters and employers. Make sure you are getting these jobs in front of your members to drive more value to employers.

Association Brain Food Weekly: 3.15.19

Reid All About it

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates.

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Association Brain Food Weekly: 7.11.16

Reid All About it

Learn how to create a high value eLearning program for your members when you have limited resources? Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation.

Challenges Continue, but Membership Stays Strong

Associations Now

The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention. If your membership team has thought long and hard about how to engage younger members , it’s for good reason.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Are you a community manager?

SocialFish

Join us for an 8-week online certificate program , providing 8 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. How do you decide if members can start their own groups? Who should be engaged?

Association Brain Food Weekly: 9.6.19

Reid All About it

I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Defining "Membership Growth"

Association 141+

Tracking the reason for joining will let you hone your recruitment techniques to connect with the right professionals in the right way. Specific Segment Count Increase – In my world this has recently been that our count of global members has grown as opposed to domestic.

Are you a community manager?

SocialFish

Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. How do you decide if members can start their own groups? Who should be engaged?

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Online Education: How It Can Print Money For Associations

Tom Morrison

In today''s association environment, it is imperative associations look outside their dues structure to add value to members and much needed revenue to their funding sources. YOU, dig into your members daily lives as professionals and businesses and understand what are their big challenges.

Online Career Centers Provide More Than Jobs

Associations Now

Capitalize on virtual job boards to cross-promote related products and services and become a trusted source for helping members advance their careers. Last week the online dating service BeautifulPeople.com launched a new recruitment service for employers and job seekers.

Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too.

Personal Relationships and Big Goals Keep AHE’s Sponsorship and Education Programs Healthy

Association Adviser

However, about a year later a recruiter called on behalf of the American Hospital Association asking me to interview for a job as an education director for one of their business units. I love working for AHE because our members are wonderful.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. Certifications.

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members.

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Association Brain Food Weekly: 8.31.18

Reid All About it

A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. Leveraging Live Events for Membership Recruitment. What better place to recruit new members than during a live association event?

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Rethinking Membership As A Global Engagement Model

GlowGlobally

However, the time has come for organizations to catch up with the realities of today’s consumer habits and reconsider how and why people around the world engage with organizations. Members, customers or community? The more they engage, the more they are likely to find additional value.

Doing the Right Thing Offers More Than a Good Feeling

The Membership Blog

Sometimes political issues can be too controversial for organizations to undertake but social responsibility programs often can bring together members with disparate views. member engagement opportunities. Getting some of those “borderline” members to participate in traditional programs and services is always challenging. new member recruitment. direct member benefit. His presentation blew our members away.

Product and Service Engagement Drives Membership Retention and

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. • Acquire or maintain a certification (22%).