Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association. Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong.

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention. Understanding Career Stages: When Do Members Join? Where does this data lead us in terms of attracting and retaining younger members?

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects. Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Tweet.

Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Associations help members create a name for themselves. Associations ensure their members meet (or exceed) the requirements in order to protect the reputation of the industry as a whole. drive participation and engagement in the 21 st century. Certifications & Designations. Whether required or optional, association-provided certifications and designations offer ongoing opportunities for professional development and a diversified skill set.

Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership Blog

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done. We recently held our June webinar entitled Flipping the Membership Equation: Thinking Differently About Membership Recruitment and Retention. I’ll be the first to admit that I understand the rationale behind “member only” areas for associations.

Association membership is on the rise

Aaron Wolowiec

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

Association Brain Food Weekly: 1.22.21

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Expect six refreshingly vibrant and highly engaging gatherings held every other week, starting February 11. . WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant.

Association Brain Food Weekly: 1.15.21

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The deadline for ASAE members to apply for a judge spot is February 9, 2021. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 3.1.19

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Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue. An oldie but goodie from Tom Morrison on how his association tracks and scores member engagement. The Recipe for Increasing Learner Engagement.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. However, with the right software, mindset, and this guide, your event will generate more value and member engagement for your association.

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Association Brain Food Weekly: 9.18.20

Reid All About it

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Member engagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members.

Association Brain Food Weekly: 10.16.20

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Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! – Member ROI Simplified: Safeguarding Your Organization’s Future. Tactical Actions to Drive Engagement.

Association Brain Food Weekly: 8.28.20

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Member parents. You want to be indispensable to your members? Fri 8/28 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. More info/register (fee for non-MPI members). How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 12.11.20

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MemberSuite shares nine ideas for member networking meetups that go well beyond the chat box at virtual conferences. Coincidentally, I saw people talking about this member need in the chat boxes at ASAE TEC. . More info/register (fee for ASAE non-members).

Association Brain Food Weekly: 7.24.20

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Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Association Brain Food Weekly: 11.29.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party. Host: Engage Software.

Association Brain Food Weekly: 12.4.20

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Imagine you’re an association board member and you read this from the CEO: “If we keep doing what we are doing, we won’t be doing this for much longer. – Member ROI Simplified: Safeguarding Your Organization’s Future. How to Maximize Your Engagement in Industry 4.0.

Association Brain Food Weekly: 11.27.20

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If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Fri 11/27 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond. Not all members behave the same.

Association Brain Food Weekly: 9.11.20

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Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic.

Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. How to Go Virtual (While Still Creating an Engaging Experience).

3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention. The recent Community Brands Member Engagement and Loyalty Study is a great place to start. Revisit your member benefits. And, be sure to talk to your members.

Career Centers Provide Associations with Unfilled Opportunity

YourMembership Blog

Associations have the ability to make large economic impacts on closing the skills gap through learning and certifications and being the resource for the most qualified talent in the industry. This presents a lot of opportunities for associations to grow revenue and member value through an online job board. These members are often the most valued by recruiters and employers. Make sure you are getting these jobs in front of your members to drive more value to employers.

Association Brain Food Weekly: 12.13.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” Find out how to shift your mindset and improve member engagement throughout the membership cycle.

Association Brain Food Weekly: 8.14.20

Reid All About it

A few other notes… Interview sessions are much more engaging than talking head sessions. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions.

Association Brain Food Weekly: 10.9.20

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Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Billhighway explains how some association chapters are engaging early-career members. Luring members/customers to your LMS.

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Association Brain Food Weekly: 9.25.20

Reid All About it

Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. More info/register (fee for non-MPI members). Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Association Brain Food Weekly: 5.15.20

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How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Association Brain Food Weekly: 5.8.20

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Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Association Brain Food Weekly: 1.10.20

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A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Engage Software. Learn how to make the most of your association’s greatest resources—your staff members. Learn how to train and manage an effective booth staff that properly engages and qualifies attendees.

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Five things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. But you should also consider how the technology choice you make today will impact tomorrow’s members and staff. Recruiting top notch employees. You can’t deliver a great member experience without great staff. Delivering member services more efficiently.

Four things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. But you should also consider how the technology choice you make today will impact tomorrow’s members and staff. Recruiting top notch employees. You can’t deliver a great member experience without great staff. Delivering member services more efficiently.

Social Learning: Creating Community Around Learning

Fonteva

Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. From optimizing your website to taking advantage of event software to investing in reporting features, these five tips for digital member engagement can help set you in the right direction. Social Learning has been a buzz word for some time now.

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Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . So, if a job board alone isn’t enough for your members , what service(s) can you add? One suggestion is to implement an online career center where members can post their resumes, share job opportunities or gain career advice from your association. Next, find out how members use your association’s website.

Association Brain Food Weekly: 5.1.20

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Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. Chapters have always been the community hub for members—and they can continue that role with virtual events. Are you finding board members more receptive to change?

Association Brain Food Weekly: 7.17.20

Reid All About it

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.