4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

A Better Alignment of Membership and Certification

Associations Now

Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters. In APICS’ case, the focus is clear: certification.

Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Resource: How Engagement Tools Improve Association Event Management.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Broader Engagement. Good marketing delivers relevant content.

An Award Winning Approach to Professional Education

YourMembership Blog

eLearning built to serve member-centric and professional development organizations. YM Learning, formerly Digital Ignite , supports education and certification programs through one centralized hub to make your organization the content resource for your industry.

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon.

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Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? Outstanding resource for generating non-dues revenue.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership Blog

One area where we run into some lively conversation with association leaders is whether a job board/career center should be a “members only” benefit or open to any prospect wanting to post a resume and find a job.

Association membership is on the rise

Aaron Wolowiec

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me.

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3 Ways Associations Can Benefit from Programmatic Advertising

Association Adviser

More importantly, is your association using the data you already have about your member and website visitors to provide a better online experience while earning more non-dues revenue? Programmatic advertising can improve your member engagement.

LMS Selection: 7 Features Associations Need

Web Courseworks Associations

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. The more engaging the course, the better understanding and value your members will receive from it.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Plus, events are one of the ways that your association can raise non-dues revenue. . For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. Retaining Current Members.

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Why Should You Provide Continuing Education to Your Members?  

Web Courseworks Associations

Providing educational resources that allow your association members to advance their own careers is a great way to position your organization ahead of the competition. It also increases loyalty to your association when you provide more opportunities for your members. Increased Revenue.

Association Brain Food Weekly: 3.1.19

Reid All About it

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. An oldie but goodie from Tom Morrison on how his association tracks and scores member engagement. The Recipe for Increasing Learner Engagement.

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Discover how to Engage Learners with TopClass LMS at iNNOVATIONS 2017

WBT Systems

TopClass LMS and iMIS: Integrated, Engaging, Cloud-Safe Learning. TopClass LMS is seamlessly integrated with iMIS engagement management system, to provide a flexible, comprehensive solution for education and certification programs for enhanced member engagement.

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Association Learning: Does your Story Inspire Members?

WBT Systems

This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member community that will champion your brand. Associations would not exist without their members.

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Association Brain Food Weekly: 9.13.19

Reid All About it

What percentage of your education revenue comes from selling professional development to nonmembers? What a member (or anyone) says they need isn’t always what they really need. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA).

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How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. When it works, cross-selling is great for your association in terms of increasing sales revenue and improving customer satisfaction. Member Retention Nimble AMS

Association Brain Food Weekly: 6.21.19

Reid All About it

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. As jobs change, career pathways and certification programs must change as well, says The Urban Institute.

Webinar Recap: Let’s Learn Together: Enhancing Online Learning with Communities

Blue Sky eLearn

Recently, Heather McNair, VP of Engagement Strategy over at Higher Logic , teamed up with Blue Sky’s Channel Manager, Jodi Ray, to discuss how organizations can enhance their online learning with communities. Many associations are falling short of providing members value.

Which Association Learning Trends Predictions Came True in 2016?

WBT Systems

As the year has unfolded, it has been interesting to watch which of these association learning trends have manifested themselves and become important to associations that are looking to enhance and extend their education and certification programs.

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Career Centers Provide Associations with Unfilled Opportunity

YourMembership Blog

Associations have the ability to make large economic impacts on closing the skills gap through learning and certifications and being the resource for the most qualified talent in the industry. This presents a lot of opportunities for associations to grow revenue and member value through an online job board. These members are often the most valued by recruiters and employers. Make sure you are getting these jobs in front of your members to drive more value to employers.

6 Key Features of the Best Learning Management Systems

Higher Logic

To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. For example, an Excel learning path may end in an Excel certification that takes five courses to complete.

3 Ways an Online Community Enhances Learning

WBT Systems

Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? The challenge: Most association staff members have many projects on their plate and a finite amount of time.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members.

Association Brain Food Weekly: 11.4.16

Reid All About it

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members.

Association Brain Food Weekly: 7.11.16

Reid All About it

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Learn how to create a high value eLearning program for your members when you have limited resources?

Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

These opportunities to lead in changing professional education will affect how such programs are delivered, assessed and valued by learners, employers and the professional and trade associations providing education and certification within their respective industries.

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Curate an Engaging Job Seeker Experience and They Will Come

Association Adviser

Your association’s career center helps you boost member engagement, gain insight into prospective members and generate valuable non-dues revenue. Focus on engaging younger audiences and passive job seekers. Engage, engage, engage.

Association Brain Food Weekly: 10.21.16

Reid All About it

Learn how to create a conference culture of radical hospitality that will increase participant engagement; how to discover your participants’ expectations of your event; and how to make an on-site first impression that extends radical hospitality before and after your event.

Association Brain Food Weekly: 3.15.19

Reid All About it

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Improving Member Engagement (Coffee Talk – Reston VA).

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How Do Associations Need to Adapt in 2017?

Associations Now

In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations.

Expanding Association Reach with Retargeting

Association Adviser

Did they actively engage with your content? For associations, site retargeting is most effective when online activities are centered on a website domain that has engaging content. Mary Ann Holland is the director of programmatic revenue operations for Naylor Association Solutions.