Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. When you invest in this tech tool, you’re investing in the professional growth of your members.

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Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. And that the association itself belongs to the members , anyway.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Certification/Continuing Education.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

4 tech facts Executive Directors need to know about AMS platforms

Nimble AMS

You can’t deliver a great member experience without great staff. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. Member Retention Technology Executive

How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Consumer (and member) demands for personalization are at all-time highs. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. allows members?to

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Five things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. Recruiting top notch employees. Delivering member services more efficiently.

Four things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. Recruiting top notch employees. Delivering member services more efficiently.

Association Brain Food Weekly: 10.5.18

Reid All About it

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. and how to get the right statistics to prevent national and chapter level members from leaving.

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3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Tips for Enhancing Membership Value

Association Adviser

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. Encouraging members to contact you with feedback helps your association understand how to provide more valuable membership. . Leverage member expertise.

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8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? For example, introduce a job email to your members.

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9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? For example, introduce a job email to your members.

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Win Back Your Lapsed Members

Associations Now

What do you know about your lapsed members? Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Last week, we talked about engaging new members with meaningful experiences. AARC was bleeding members.

Challenges Continue, but Membership Stays Strong

Associations Now

Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups. If your membership team has thought long and hard about how to engage younger members , it’s for good reason.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. Certifications.

Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

Members gain advantages too, from discounted dues to access to more programs and services. A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. Right now, NJSNA has about 3,500 members.

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. Yes, there’s a fee, but it looks like a memorable experience so check it out. Turn Member Engagement and AMS Data into Effective Marketing.

Association Brain Food Weekly: 11.1.19

Reid All About it

Do you wish your members would spend more time on professional development? WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Recruiting Members at Trade Shows and Other Events.

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