Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

Tools 173

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. Associations have their own demons that lead them astray from what’s best for the member experience. I cannot believe that anybody inside either the carriers or the manufacturers really thinks that all this crapware makes for a good experience.

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention. Understanding Career Stages: When Do Members Join? Someone with 5+ years of professional experience under your belt? Certification/Continuing Education.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Other members, volunteers, and vendors will all see how important volunteers are every time they get an email, read a blog , or view other content authored by a volunteer with your MVP banner on their photo. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

Association Brain Food Weekly: 1.15.21

Reid All About it

The deadline for ASAE members to apply for a judge spot is February 9, 2021. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Consumer (and member) demands for personalization are at all-time highs. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. We’ve all come to expect highly targeted experiences like those from leading companies like Amazon and Netflix. It’s a hot topic in the world of marketing and customer experience. allows members?to

LMS 40

4 tech facts Executive Directors need to know about AMS platforms

Nimble AMS

You can’t deliver a great member experience without great staff. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. For example, Salesforce offers certifications and free training. Technology and the expectations of members and staff are changing rapidly. A modern platform helps you know your members.

Five things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. But you should also consider how the technology choice you make today will impact tomorrow’s members and staff. Recruiting top notch employees. You can’t deliver a great member experience without great staff. Delivering member services more efficiently.

Four things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. But you should also consider how the technology choice you make today will impact tomorrow’s members and staff. Recruiting top notch employees. You can’t deliver a great member experience without great staff. Delivering member services more efficiently.

Association Brain Food Weekly: 10.5.18

Reid All About it

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. WBT Systems explains the difference between certification, certificate programs and designations , describes the benefits of these types of credentialing programs, and provides questions you should ask before deciding to offer them. Hear our panelists share their experiences in fighting this battle.

DC 160

Tips for Enhancing Membership Value

Association Adviser

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. Encouraging members to contact you with feedback helps your association understand how to provide more valuable membership. . Help your members learn from each other by giving a platform to those with unique expertise. . Let members know you’re open to suggestions and want feedback in order to better tailor membership value to their needs.

Tips 72

3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention. The recent Community Brands Member Engagement and Loyalty Study is a great place to start. Revisit your member benefits. And, be sure to talk to your members.

Association Brain Food Weekly: 1.8.21

Reid All About it

The conference experience just stopped. Data-driven empathy is especially useful for understanding the ever-evolving needs, interests and aspirations of your members, customers and colleagues. More info/register (fee for MPI non-members).

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? One of the top benefits an association provides for its members is job opportunities. You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization.

LMS 46

Win Back Your Lapsed Members

Associations Now

What do you know about your lapsed members? Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Last week, we talked about engaging new members with meaningful experiences. This week, we’re focusing on the opposite end of the spectrum—members who have left your association. Associations need to evaluate strategies and, most importantly, demonstrate a strong value to win back former members.”.

9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? One of the top benefits an association provides for its members is job opportunities. You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization.

LMS 40

Challenges Continue, but Membership Stays Strong

Associations Now

Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016. If your membership team has thought long and hard about how to engage younger members , it’s for good reason. That’s not to say that members want an online-only experience.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. There’s a disconnect between why young members join and why associations THINK they join. . Mentoring programs benefit members at all career stages. In our industry our members are going from 5 a.m.

Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

Members gain advantages too, from discounted dues to access to more programs and services. If your association has a national-chapter setup, chances are good you’ve considered the idea of a joint membership model, which offers members a dual enrollment and might come with extra discounts or benefits. A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services.

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. Yes, there’s a fee, but it looks like a memorable experience so check it out. Many associations struggle to identify additional sources of revenue and content for their members.

Association Brain Food Weekly: 11.1.19

Reid All About it

Do you wish your members would spend more time on professional development? WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Recruiting Members at Trade Shows and Other Events. Chapters and Affiliates: For the “Swing” in Your Member Experience.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. Learn about the three Rs of volunteer management: recruitment, retention and recognition.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. Learn about the three Rs of volunteer management: recruitment, retention and recognition.