6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Onboard New Members. Onboard New Members.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. Read more: Why You Should Be Segmenting Your Members By Data Rather Than By Type.

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3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. You must meet, and ideally exceed, member expectations.?Otherwise,

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? They provide highly-personalized experiences that we’ve all come to expect.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Association income is typically into two broad categories: Membership dues revenue, also called subscription revenue.

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. Associations have their own demons that lead them astray from what’s best for the member experience. I cannot believe that anybody inside either the carriers or the manufacturers really thinks that all this crapware makes for a good experience.

New opportunities to engage with your members – even after a year of disruption

Nimble AMS

As if keeping up with member interests and expectations weren’t challenging enough, 2020 came along and it was like the ground shifted. Nearly every aspect of members’ lives have been disrupted in some way. Many members have become more engaged with their associations.

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. Keep job postings open to the public to entice prospects, but make the application available to members only. This creates a public-facing benefit that helps potential members find you while also providing a compelling reason to join. Flexible Online Learning and Certifications.

6 Key Features of the Best Learning Management Systems

Higher Logic

To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Your members can tailor their educational experience by choosing eCourses with the material that works best for their learning style. That makes your courses more effective, helping members retain information they can use to improve their personal or professional lives.

Association Brain Food Weekly: 1.15.21

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The deadline for ASAE members to apply for a judge spot is February 9, 2021. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 2.8.16

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– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. – Be Their eLearning Valentine: Capture Your Members’ Hearts in 3 Steps. – Promoting Online Education & Certification.

Association Brain Food Weekly: 12.7.18

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Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it.

A love letter from Nimble AMS

Nimble AMS

My dearest association professional, You work hard to engage with your members and achieve your association’s mission. I’m built on the Salesforce platform, so without code, you can use me to automate manual processes so you and your team can focus more on serving members. I know you want to boost your revenue , but you don’t want to turn off prospective and renewing members by raising the cost of dues. I’ll support your non-dues revenue-boosting activities.

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Why Your Organization is Ripe for Design Thinking

Revverberations

As associations evolved from places to solve problems and network with peers, they’ve diversified, relying heavily on selling stuff - research, certification, webinars, education programs, conference registrations, exhibits, sponsorships and more - to make ends meet. On average, non-dues revenue (NDR) generates anywhere from 60-65% of an association's total income, according to data from ASAE. Members still need answers to their questions.

Association Brain Food Weekly: 10.5.18

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He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. WBT Systems explains the difference between certification, certificate programs and designations , describes the benefits of these types of credentialing programs, and provides questions you should ask before deciding to offer them. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar).

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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. I wonder how PCMA and its attendees felt about the experience.

Back to Basics: Membership Models

Association Success

The foundations of an association shape the member experience. Every association has a unique way of working to make their members lives easier, and membership structures are the foundation upon which associations work. With some careful consideration, learning from other organizations, and research into what your members need, making changes to membership models is a healthy part of an association’s progression. Member dues and the value question.

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8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? One of the top benefits an association provides for its members is job opportunities. You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? membership growth, event attendance, certification enrollments).

5 eLearning Implementation Best Practices for Associations

Fonteva

If your association is looking for more ways to facilitate your members’ professional development and encourage them to take active roles in all that your association has to offer, you’ll want to consider providing them with eLearning opportunities. Effective eLearning targets your members’ most pressing continuing education needs and presents courses in a captivating way. Let’s take a look at how your association can get started providing eLearning opportunities for your members.

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9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? One of the top benefits an association provides for its members is job opportunities. You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization.

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How Do Associations Need to Adapt in 2017?

Associations Now

In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”. Abila is betting that consumerization of the member experience is going to gain steam—a phenomenon they call the “Membership of Things.”

Association Brain Food Weekly: 1.8.21

Reid All About it

The conference experience just stopped. Data-driven empathy is especially useful for understanding the ever-evolving needs, interests and aspirations of your members, customers and colleagues. More info/register (fee for MPI non-members).

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. The recent Community Brands Member Engagement and Loyalty Study takes a close look at member benefits from multiple perspectives, including member career stage.

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Association Brain Food Weekly: 10.20.17

Reid All About it

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA).

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What does the collaborative economy mean for associations?

Mizz Information

Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. Products --this one is a no brainer, at least in my opinion--if people start borrowing instead of buying, there potentially goes another big source of non-dues revenue. Lots of disruption in this space, and potential for a huge traditional member benefit of scientific and medical associations to be vastly diluted.

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Association Brain Food Weekly: 11.15.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What can be done to find the leaks in the key activity supporting member retention? Find out how you may be creating confusion through your messaging, user experience and/or forms (and how to fix them). Presenter: Mike Steckel, User Experience Director, Mighty Citizen. How to Design an Irresistible Website that Attracts the Right Members.

Association Brain Food Weekly: 7.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric. Billhighway describes eight reasons that members don’t volunteer and provides solutions for all of them. Presenter: Josh Hinman, Events Industry Council’s Certification Coordinator.

Association Brain Food Weekly: 4.17.20

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Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. She’s witnessed awesome and unbearable experiences. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. How to Go Virtual (While Still Creating an Engaging Experience). PCMA Digital Experience Institute Office Hours.

Association Brain Food Weekly: 11.8.19

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Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your Member Experience. Building a Member-Centric Culture with Online Community.

Association Brain Food Weekly: 3.20.20

Reid All About it

Emerging member needs. WBT Systems points out a whole new set of emerging member needs , like the craving for connection and community—I think we can all agree with that. Members also need vetted information and guidelines related to their new topsy-turvy world, including resources for wellbeing and remote work. Once we can be socially close again, members will be more than ready to hang out with others in their association. Host: Member Clicks.

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. Yes, there’s a fee, but it looks like a memorable experience so check it out. Many associations struggle to identify additional sources of revenue and content for their members.

Association Brain Food Weekly: 9.13.19

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What percentage of your education revenue comes from selling professional development to nonmembers? MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs.

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Association Brain Food Weekly: 7.19.19

Reid All About it

WBT Systems looked into Depop and came back with some insight that could help associations attract Gen Z members and learners. I have a soft spot for vendor members. My first job in membership was with associate member programs, plus they’re my clients now. So I love this post from MemberSuite about improving the membership experience for vendor members. How to Build a Member Journey that Strengthens Retention. attract more new and returning members?and

Association Brain Food Weekly: 11.1.19

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Do you wish your members would spend more time on professional development? WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Recruiting Members at Trade Shows and Other Events. Chapters and Affiliates: For the “Swing” in Your Member Experience.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Everyone is wondering, should we send out member renewals right now ? How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Hear about technological breakthroughs in mobile, marketing, data analytics and membership management that help associations transform business and serve members more intelligently and profitably.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Hear about technological breakthroughs in mobile, marketing, data analytics and membership management that help associations transform business and serve members more intelligently and profitably.