Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Social Responsibility : 80% of millennials will more likely use products/services from a company that supports a cause they care about, but 75% of millennials will do the same just as long as the company supports any social cause. Loyalty Programs : 86% of millennials join loyalty programs. Millennials care.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Pricing.

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Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts. All that makes job boards an excellent benefit for acquiring new millennial members. Flexible Online Learning and Certifications.

Association Brain Food Weekly: 9.30.16

Reid All About it

Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Leveraging the Millennial Generation in your Workplace. Joey Price, CEO, Jumpstart: HR. The future of learning has been on my mind lately.

Association Brain Food Weekly: 12.13.19

Reid All About it

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price.

Association Brain Food Weekly: 10.21.16

Reid All About it

Learn about the types of AV vendors and how to evaluate the best options for your event; budget items that may not be listed, and how to leverage them to negotiate on gear and price; speaker contract riders, along with other contract and logistics issues; and questions to ask vendors and questions they should ask you to provide appropriate solutions. Presenters: Sara Sturtevant, Continuing Education and Certification Coordinator, EMDRIA.

Association Brain Food Weekly: 8.7.20

Reid All About it

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course.

Friday Buzz: Analyzing the Real-Estate Market

Associations Now

Also: The ups and downs of certifications at events. The report, focused on the Washington, DC region, highlights the neighborhoods where you’ll be able to find office space, and at what price. A Certification Conversation. Meetings industry certifications—worthwhile or not? JeffHurt #eventprofs What's the True Value of Certification? Are certifications at events really worth it? If you’re sick of hearing about millennials, join the club.

Association Brain Food Weekly: 3.22.19

Reid All About it

Learn about the programs and engagement tactics most influential in establishing a strong perception of value with young members, the median price of membership and how it squares with what we know of the financial burdens millennials and Gen Z are facing, and actionable steps associations can take to eliminate cost as a barrier to joining – or renewing. Presenter: Jon Boyd, CTBS, Director of Certification & Online Learning, American Association of Tissue Banks.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Offer member and non-member pricing.

Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent.

The Hourglass Blog: Do You Want Your Members to Be "Smart" or.

The Hourglass Blog

In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. In Schrages world, if the customer finds out how much the software really costs, they’ll demand a lower price or go to another provider. Developing Millennial Leaders.

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