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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. What’s required to be considered part of your association’s community? A license?

Minnesota 170
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2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.

Minnesota 121
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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Host: Council for Certification in Volunteer Administration Wed 10/11 at 2 p.m. – Next gen membership #2. CAE credits. More info/register. Location: Alexandria VA. More info/register. Host: Billhighway Thu 10/12 at 12 p.m.

Revenue 254
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Association Brain Food Weekly: 2.18.22

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn new ways to recruit members as well as ideas to help engage and retain current members. Director, Minnesota Nursery & Landscape Association. Guest: Dean West, FASAE, founder and president, Association Laboratory Inc.

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