April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

Recruiting members. and keeping them

Association Adviser

Have a pinning ceremony at your monthly meeting, list new members in your newsletter or recognize them on social media. Support member certification. For those industries and professions with accreditation or certification, provide support to your members pursuing this avenue.

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A Guide to the Association Market in China ? GrowGlobally.org


The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. How is Certification Perceived in China? Advocacy and outreach policies should be used to raise awareness on the importance and value of certification. GrowGlobally.org.

Great Marketing is NOT More Email

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Certifications Most association approved certifications follow a format of covering a number of core competencies/domains that summarize the foundation of the industry. Here is your certificate!

The Pandemic’s Effect on Association Membership, Events, and Leadership – Association Hustle Podcast Episode 227

Moery Company

The easiest thing to deliver right now may be education or certification; you may want to loosen your membership requirements there, especially for jobs where people must be on site and they could be doing nothing right now at their homes.

Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

26 ways association professionals find problem-solving inspiration

Association Success

We asked what newsletters, organizations, podcasts and even TV shows they found helped them work harder and smarter. . But the time commitment means for many, the certification is not an option. .

Learners and Your LMS: If you build it, will they come?

WBT Systems

Does it serve the purpose to give the learner something they need for their job, certification needs, and personal development? Can your LMS Simplify Management of Training Requirements and Certification?

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Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

One way to supercharge the engagement-boosting power of your online communities is to offer certifications, badges, and other markers of achievement for your users. Prioritize features like certifications that can bring added value to all of your engagement efforts.

Association Brain Food Weekly: 12.14.18

Reid All About it

14 best content marketing newsletters for 2019. Dave Kestenbaum, Director of eRating Certification for Sustainable Transportation at the University of Vermont.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In a year, the ad space in their online community daily digest emails, weekly e-newsletters, and discussion pages brought in nearly $14,000 in additional revenue. If you’re from the Midwest, you probably know someone who loves pickling anything and everything. (Or

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career.

CXPA Elevates the Customer Experience with Community

Higher Logic

The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. Leveraging education and certification.

See the top 10 articles from AssociationSuccess.org in 2019

Association Success

And while we were pulling all of these articles together, by looking at our web traffic, social media referrals and newsletter data, one thing became clear: Our association industry professionals are looking for new ways to tackle the problems they see at work every single day.

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Pay attention to what matters most

Aaron Wolowiec

Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found. Email messages were the most popular, followed by e-newsletters.

Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

Although most leaders might see innovation as disruptive, transformative change to a process or product, Michael Tatonetti, director of certification and education for the Professional Pricing Society (PPS), argues that there is more to innovation than its large-scale ventures. “I

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities.

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Association Brain Food Weekly: 3.29.19

Reid All About it

MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”.

On Becoming the Netflix of Associations

Association Success

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Coalescing traditional departments like publications, events/meetings, certifications, and more, this team looks at the themes and guidance provided by the editorial council to ascertain how best to develop the thematic content for consumption, dissemination, and education.

Are Your Products Aging Like Wine or Forgotten Yogurt?

Association Success

publications (magazine, newsletters, blogs, etc.). certifications. Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Our members are our consumers.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Job postings are included in your newsletter, drive people to your job board, improve your site SEO, and automatically add non-member job seekers into your AMS for new-member marketing. membership growth, event attendance, certification enrollments).

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

Newsletter and Publication Advertising. By posting jobs, employers gain exclusive access to the best, most qualified candidates, consisting of engaged, (career minded) professionals with the degrees, certifications, and experience to increase quality of hire and candidate success.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? Share relevant news from your industry, either from industry publications, popular media outlets, or your own blog in a newsletter.

The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. Is the product-line business model truly benefitting associations anymore?

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8 things your association’s online career center should do


In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

As an association professional reading this blog, you are likely providing courses or certification programs for your members. If they are researching learning materials for a certification, they have to make a decision on where to spend their money and will be willing to watch a longer video.

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Daily Buzz: Spend Less Time on Email

Associations Now

To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”.

2020 Association Technology Trends And Predictions

Nimble AMS

They can use modern AMS technology to offer up relevant, valuable information to members via websites, email newsletters, and online member communities. Take a cue from the news to see what’s coming in association tech. Want to know what’s on the horizon for association technology in 2020?

Insights from 5 Associations on Improving Member-Customer Engagement & Relationships


Selling Certification. Certification and accreditation programs are consistently strong-performing products according to the GEI, and some participants found validation of their own efforts through the index. What’s in a number?

From Owning the Publication to Owning the Idea


What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A targeted newsletter and streaming video series helps them build rapport with prospects. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. The old adage that "change is the only constant" rings true for associations all around the world.

9 things your association’s online career center should do


In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Goodbye e-learning

Aaron Wolowiec

There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. a certification or license), regardless of whether the credential is their own. As a former journalist, I love data. And trend data are even better.

Mission Driven Volunteer Q&A

Spark Consulting

What is the certification for volunteers at c3 organizations? PH: It’s the Certification in Volunteer Administration (CVA). You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw.

Member Engagement Strategies: A Guide for Associations


Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. With an effective LMS, you can offer online courses and classes for members to further their education and gain certifications.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

How Technology Partners Help Associations Comply with GDPR

WBT Systems

An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. The people who use your LMS or subscribe to a newsletter have voluntarily entered a mutually beneficial relationship with you, that’s true, but relationships change. They may want to transfer records of the online courses they’ve taken, certifications received, and the records of external courses or learning objects they entered into your LMS. Time’s up!