April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

Recruiting members. and keeping them

Association Adviser

Have a pinning ceremony at your monthly meeting, list new members in your newsletter or recognize them on social media. Support member certification. For those industries and professions with accreditation or certification, provide support to your members pursuing this avenue.

Great Marketing is NOT More Email

Association 141+

Certifications Most association approved certifications follow a format of covering a number of core competencies/domains that summarize the foundation of the industry. Here is your certificate!

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. How is Certification Perceived in China? Advocacy and outreach policies should be used to raise awareness on the importance and value of certification. GrowGlobally.org.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

One way to supercharge the engagement-boosting power of your online communities is to offer certifications, badges, and other markers of achievement for your users. Prioritize features like certifications that can bring added value to all of your engagement efforts.

Association Marketing: They Said/We Said

Smooth The Path

Certification. E-Newsletter. When members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer. I now have many solutions to my problem.

Learners and Your LMS: If you build it, will they come?

WBT Systems

Does it serve the purpose to give the learner something they need for their job, certification needs, and personal development? Can your LMS Simplify Management of Training Requirements and Certification?

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career.

Association Brain Food Weekly: 12.14.18

Reid All About it

14 best content marketing newsletters for 2019. Dave Kestenbaum, Director of eRating Certification for Sustainable Transportation at the University of Vermont.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In a year, the ad space in their online community daily digest emails, weekly e-newsletters, and discussion pages brought in nearly $14,000 in additional revenue. If you’re from the Midwest, you probably know someone who loves pickling anything and everything. (Or

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

As an association professional reading this blog, you are likely providing courses or certification programs for your members. If they are researching learning materials for a certification, they have to make a decision on where to spend their money and will be willing to watch a longer video.

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CXPA Elevates the Customer Experience with Community

Higher Logic

The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. Leveraging education and certification.

Pay attention to what matters most

Aaron Wolowiec

Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found. Email messages were the most popular, followed by e-newsletters.

8 things your association’s online career center should do

Aptify

In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities.

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9 things your association’s online career center should do

Aptify

In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Daily Buzz: Spend Less Time on Email

Associations Now

To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? Share relevant news from your industry, either from industry publications, popular media outlets, or your own blog in a newsletter.

Are Your Products Aging Like Wine or Forgotten Yogurt?

Association Success

publications (magazine, newsletters, blogs, etc.). certifications. Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Our members are our consumers.

Association Brain Food Weekly: 3.29.19

Reid All About it

MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”.

On Becoming the Netflix of Associations

Association Success

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Coalescing traditional departments like publications, events/meetings, certifications, and more, this team looks at the themes and guidance provided by the editorial council to ascertain how best to develop the thematic content for consumption, dissemination, and education.

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From Owning the Publication to Owning the Idea

SocialFish

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Job postings are included in your newsletter, drive people to your job board, improve your site SEO, and automatically add non-member job seekers into your AMS for new-member marketing. membership growth, event attendance, certification enrollments).

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. The old adage that "change is the only constant" rings true for associations all around the world.

Goodbye e-learning

Aaron Wolowiec

There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. a certification or license), regardless of whether the credential is their own. As a former journalist, I love data. And trend data are even better.

The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. Is the product-line business model truly benefitting associations anymore?

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. On Dec. 4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum.

Lunchtime Links: Advance Reading for #ASAE13

Associations Now

If you’re heading to the conference—or even if you’re not—check out these articles and interviews from the pages of Associations Now and ASAE’s professional-interest e-newsletters to get an early look at some of the lessons and advice that will be shared at the conference.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

Newsletter and Publication Advertising. By posting jobs, employers gain exclusive access to the best, most qualified candidates, consisting of engaged, (career minded) professionals with the degrees, certifications, and experience to increase quality of hire and candidate success.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A targeted newsletter and streaming video series helps them build rapport with prospects. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. They know that passing a test or attending a workshop only leads to quasi-certification.

Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

Assumption 1: Certification For Everyone. Much of our conference education programming is built upon proliferating a similar elitist system—industry designations and certification. Finally, we make them pay a fee every two to five years to keep that certification.

The Lure of Exclusive Communities

Higher Logic

These could vary widely, and be anything from a job title or certification to a degree level (like Master’s or PhD). Although anyone can sign up for the newsletter, theSkimm, they credit their incredible growth to their structured referral program.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Mission Driven Volunteer Q&A

Spark Consulting

What is the certification for volunteers at c3 organizations? PH: It’s the Certification in Volunteer Administration (CVA). You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw.

How Technology Partners Help Associations Comply with GDPR

WBT Systems

An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. The people who use your LMS or subscribe to a newsletter have voluntarily entered a mutually beneficial relationship with you, that’s true, but relationships change. They may want to transfer records of the online courses they’ve taken, certifications received, and the records of external courses or learning objects they entered into your LMS. Time’s up!