3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Try these strategies, all made possible with the right association management software solution: Increase exposure to your membership program.

Member Engagement Strategies: A Guide for Associations

Fonteva

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Association Member Engagement Strategies.

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Association Leadership for Right Dang Now! – Association Hustle Podcast 282 (7m 49s)

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

What Are Association Members Saying Right Now? – Association Hustle Episode 287 (9m 14s)

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. What are the main strategy concerns they have? #6: Focus on education and certifications.

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Sync Up Advocacy for Membership Growth – Association Hustle Episode 279 (8m 4s)

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. We have event people, education staff, certification, individuals, and public relations.

Legal Issues That Are Important To Any International Strategy.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Legal Issues That Are Important To Any International Strategy. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. Glassie, partner at Pillsbury Winthrop Shaw Pittman LLP, in Washington, DC outlining 10 legal items that are critical to any association working on an international or global strategy. GrowGlobally.org.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter! Learning Strategies Online Learning Success Stories Uncategorized elearning elearning programs elearning tips LMS LMS tips online learning setting up your lms

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A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. How is Certification Perceived in China? Advocacy and outreach policies should be used to raise awareness on the importance and value of certification. Web-based strategies are incredibly important and work more effectively than traditional advertisement.

4 Ways to Ensure Association Membership Renewal in 2020

Blue Sky eLearn

Read on to learn the different tactics and strategies you can implement to ensure association membership renewal: Maintain consistent communication. If your association has longevity, you should already have a dedicated email strategy.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By creating an overall communications strategy that pulls from each of the buckets below, it allows your association to create diverse advertising offerings, customize relevant content for different member groups, strengthen your brand and emerge as an industry thought leader.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter! Learning Strategies Online Learning Success Stories Uncategorized elearning elearning programs elearning tips LMS LMS tips online learning setting up your lms

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Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

Assumption 1: Certification For Everyone. Much of our conference education programming is built upon proliferating a similar elitist system—industry designations and certification. Finally, we make them pay a fee every two to five years to keep that certification. The Brilliant Report Newsletter by Annie Murphy Paul (2013). It’s a very dangerous assumption. We assume that if our speakers are talking, our attendees must be learning.

Association Brain Food Weekly: 1.29.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board. Presenter: Randall Rollinson, President, LBL Strategies.

Great Marketing is NOT More Email

Association 141+

Certifications Most association approved certifications follow a format of covering a number of core competencies/domains that summarize the foundation of the industry. Many will pair certification-takers with study buddy's who will support each other through the test taking process until that happy day when the letter comes in the mail - you are certified! Here is your certificate!

Association Brain Food Weekly: 7.16.21

Reid All About it

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. A Year-Round Event Strategy: The Key to Community Building.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Would you like to subscribe to this newsletter? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Strategy First, Software Next.

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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies.

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The Pandemic’s Effect on Association Membership, Events, and Leadership – Association Hustle Podcast Episode 227

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

They also help associations finance lobbying and advocacy efforts, fund certification programs and scholarships, and invest in new tech and programs – all of which keep them relevant to members and help them fulfill their mission. Here are three steps your association can take today to begin creating a strong content strategy that will help you maximize your non-dues revenue potential. Then create a communications strategy based on specific feedback and data.

Association Brain Food Weekly: 3.19.21

Reid All About it

Two proven tips to increase your newsletter’s open and click rates. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Event Strategies 2021 and Beyond. Event Strategies 2021 and Beyond.

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Want to keep your employees engaged? Invest in a healthy organizational culture

Association Success

You can dole out praise with emails, hand-written notes or even those cheesy printable certificates. Once you have defined a giving or volunteering strategy , send everyone an email guide detailing how they can participate. Keep everyone in the loop with a newsletter.

Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear how technology can help you use your member data to drive strategy at your organization.

Association Marketing: They Said/We Said

Smooth The Path

Certification. E-Newsletter. 6 strategies for member email effectiveness. When members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer. I now have many solutions to my problem. It gives me a competitive edge over my peers. I enjoy being a part of a community of like-minded professionals.

Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. CEU And Certification Challenges When you layer those stats with the fact that CEUs are rapidly being commoditized, it’s pretty much a race to the bottom. They know that passing a test or attending a workshop only leads to quasi-certification.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

Association Brain Food Weekly: 12.14.18

Reid All About it

14 best content marketing newsletters for 2019. Find out why now is the time to rethink your continuing education strategy, how to articulate a compelling business case for diverse digital learning experiences, how to define and prioritize technology requirements, how to overcome. Dave Kestenbaum, Director of eRating Certification for Sustainable Transportation at the University of Vermont.

Association Brain Food Weekly: 7.24.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Proven Strategies to Increase Member Retention. Bridging the Gap from Strategy to Execution.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. You can also invite your top volunteers to strategy meetings with your board or executive team so they can help determine your association’s future priorities.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. If you’re from the Midwest, you probably know someone who loves pickling anything and everything. (Or

Association Brain Food Weekly: 7.10.20

Reid All About it

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April.

On Becoming the Netflix of Associations

Association Success

The teams are: strategy, content, acquisition and retention. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. This includes development and maintenance of the organizational strategy and the data, research and analysis used for decision-making. How we are building a purpose-driven structure, and why.

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Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

The responses will allow you to map out several “career paths” t o share with your members based on their title, salary, top skills, relevant jobs, descriptions, course certifications, event registrations and more. Useful strategies for job searching and career development .

Association Brain Food Weekly: 6.5.20

Reid All About it

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. your strategy?step

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Pay attention to what matters most

Aaron Wolowiec

Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found. Email messages were the most popular, followed by e-newsletters. This probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page.

Daily Buzz: Spend Less Time on Email

Associations Now

To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. The center will be LEED Silver certified and receive FitWel’s highest certification. Nonprofit thought leader Beth Kanter suggests focusing on these seven strategies to avoid burnout and practice self-care.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

As an association professional reading this blog, you are likely providing courses or certification programs for your members. If they are researching learning materials for a certification, they have to make a decision on where to spend their money and will be willing to watch a longer video. Step 5: Promotion Strategy. Use your social channels, newsletter, and email marketing.

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Insights from 5 Associations on Improving Member-Customer Engagement & Relationships

GlowGlobally

Selling Certification. Certification and accreditation programs are consistently strong-performing products according to the GEI, and some participants found validation of their own efforts through the index. Certification has been a very valuable part of our operating to an international audience,” says Sue Reimbold, Senior VP, Marketing and Communications, at the American College of Chest Physicians. Strategies and Squeaky Wheels. What’s in a number?