3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities.

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Legal Issues That Are Important To Any International Strategy.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Legal Issues That Are Important To Any International Strategy. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. GrowGlobally.org.

Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

Assumption 1: Certification For Everyone. Much of our conference education programming is built upon proliferating a similar elitist system—industry designations and certification. Finally, we make them pay a fee every two to five years to keep that certification.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Reach out to a customer occasionally with a personal email to say “Hey, I noticed you recently earned a certificate by completing a course in our new online learning platform. Utilize your association’s newsletters and social media to promote your online learning opportunities.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

From Owning the Publication to Owning the Idea

SocialFish

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs? Content Strategy

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. How is Certification Perceived in China? GrowGlobally.org.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. They know that passing a test or attending a workshop only leads to quasi-certification.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

They also help associations finance lobbying and advocacy efforts, fund certification programs and scholarships, and invest in new tech and programs – all of which keep them relevant to members and help them fulfill their mission. Sarah Sain, Naylor Association Solutions. True or false?

Starting an Association Online Community? Five Tips for Building a Strong Foundation

SocialFish

For example, instead of just one overarching community for all members, initially focus on special interest groups, new members, members who hold the association’s certification, etc. Content Strategy Debunking the Hype Featured Industry Insider Open Community

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Association Marketing: They Said/We Said

Smooth The Path

Certification. E-Newsletter. 6 strategies for member email effectiveness. When members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective.

Association Brain Food Weekly: 12.14.18

Reid All About it

14 best content marketing newsletters for 2019. Find out why now is the time to rethink your continuing education strategy, how to articulate a compelling business case for diverse digital learning experiences, how to define and prioritize technology requirements, how to overcome.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career.

Pay attention to what matters most

Aaron Wolowiec

Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found. Email messages were the most popular, followed by e-newsletters.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

As an association professional reading this blog, you are likely providing courses or certification programs for your members. If they are researching learning materials for a certification, they have to make a decision on where to spend their money and will be willing to watch a longer video.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. In a year, the ad space in their online community daily digest emails, weekly e-newsletters, and discussion pages brought in nearly $14,000 in additional revenue.

Daily Buzz: Spend Less Time on Email

Associations Now

To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”.

Association Brain Food Weekly: 3.29.19

Reid All About it

MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. Garth Jordan, senior vice president of corporate strategy for the Healthcare Financial Management Association (HFMA), writes for Association Success about HFMA’s purpose-driven organizational structure. Learn about imposter syndrome, how it affects your performance, and strategies you can use to overcome it.

On Becoming the Netflix of Associations

Association Success

The teams are: strategy, content, acquisition and retention. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. This includes development and maintenance of the organizational strategy and the data, research and analysis used for decision-making. How we are building a purpose-driven structure, and why.

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Goodbye e-learning

Aaron Wolowiec

There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. Have a formal, documented strategy for their use of technology for learning. a certification or license), regardless of whether the credential is their own.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications.

Transforming your community into a collaborative learning environment

Aaron Wolowiec

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. On Dec.

Lunchtime Links: Advance Reading for #ASAE13

Associations Now

If you’re heading to the conference—or even if you’re not—check out these articles and interviews from the pages of Associations Now and ASAE’s professional-interest e-newsletters to get an early look at some of the lessons and advice that will be shared at the conference.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

With association staff, develop, maintain, and implement content strategies in support of key organizational initiatives, positioning, and products. Manage e-blast newsletters and online blog. This position will implement communication strategies to promote and educate the U.S.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.

Win Back Your Lapsed Members

Associations Now

Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Associations need to evaluate strategies and, most importantly, demonstrate a strong value to win back former members.”. What strategies or tips do you have?

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

The Director of Marketing is responsible for developing a comprehensive strategy to build understanding and support for the mission of the Crisis Center and enhance the reputation of the organization and its resale stores.

Association Brain Food Weekly: 2.17.17

Reid All About it

– 5 Best Strategies for Successful Membership Growth. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance.

Association Brain Food Weekly: 2.17.17

Reid All About it

– 5 Best Strategies for Successful Membership Growth. For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance.

Mission Driven Volunteer Q&A

Spark Consulting

What is the certification for volunteers at c3 organizations? PH: It’s the Certification in Volunteer Administration (CVA). The other strategy is to have the senior staff recommend their junior staff as volunteers.

Teach Your Members How to Build a Learning Habit

WBT Systems

Your association can also apply these behavioral science principles to strategies and tactics that help your members develop learning habits. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. “Learning is what most adults will do for a living in the 21st century.”.

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Insights from 5 Associations on Improving Member-Customer Engagement & Relationships

GlowGlobally

Selling Certification. Certification and accreditation programs are consistently strong-performing products according to the GEI, and some participants found validation of their own efforts through the index. Strategies and Squeaky Wheels. What’s in a number?

Starting an Association Online Community? Five Tips for Building a Strong Foundation

SocialFish

For example, instead of just one overarching community for all members, initially focus on special interest groups, new members, members who hold the association’s certification, etc. That said, to grow their community, associations should leverage their other points of contact with members (newsletters, social media, magazines, events, etc.) This post originally appeared on the Online Community Results blog. ———–.

Association Brain Food Weekly: 10.11.19

Reid All About it

Seven ways to boost your newsletter open rate. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Jake Fisher, co-founder of Bridges Strategies.

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Rethinking Membership As A Global Engagement Model

GlowGlobally

Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base. . The following article was written by Nikki Walker, MCI’s Global Vice President, Association Management & Consulting.

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Hank Berkowitz, Editor-in-Chief. Budgets are tight. Travel’s a hassle.