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Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts

Associations Now

The offering will be free to (ISC)²’s members and associates, according to an association press release. This might sound like certification, but the association’s CEO, David Shearer, emphasizes that it goes beyond it—in part because the industry is one that’s always changing.

Strategy 105
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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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Manufacturers Group Expands Effort to Fill Industry Jobs

Associations Now

Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM. In that time, NAM has collected contact information for more than a million people, Kefalas said.

Industry 105
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A Better Alignment of Membership and Certification

Associations Now

More Membership Strategy A new set of membership packages is just one part of a large-scale effort to boost retention and grow membership at APICS. For one association’s new two-tier membership offer, the deciding factor between the two options is a member’s desired engagement with one primary activity: certification.

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Daily Buzz: Spend Less Time on Email

Associations Now

The center will be LEED Silver certified and receive FitWel’s highest certification. Our new headquarters will serve as a continual reminder of APTA’s dedication to health, wellness, and rehabilitation, community-building and collaboration, and social and environmental responsibility,” APTA President Sharon Dunn stated in a press release. “It

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Can Associations Attract Millennials with Credentialing?

Associations Now

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What lessons can associations learn from the study? It’s a win-win for both.”. So, where should they logically turn?

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Design Group Goes Global Through Awards Program

Associations Now

In fact, this new category will be one aspect of a global membership strategy that ASFD will launch this fall. Winners will be featured on the ASFD and High Point Market websites, able to use the award program’s logo and certificates for marketing, and eligible for entry in the American Home Furnishings Hall of Fame.