Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential.

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A

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5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam. How Do I Price It? .

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times.

How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A

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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers?

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci.

Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses.

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Get Member Thinking on Nondues Revenue Projects

Associations Now

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line.

The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

Associations Need to Lead Change with Education Programs

WBT Systems

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. Manage Complex Continuing Education and Certification.

Four Ways to Earn Non-Dues Revenue through Mobile Apps

Association Adviser

Like other publications, there is a great opportunity to earn non-dues revenue through an association- or event-specific mobile app. Offering advertising space, obtaining sponsorships, or charging for downloads and features are three easy ways to earn non-dues revenue from mobile apps. But the potential for earning association non-dues revenue through mobile apps is high, thanks to the many advertising and premium feature opportunities mobile apps contain.

Learning Management Systems for Associations: The Essentials

WBT Systems

What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Generate Non-Dues Revenue with your LMS.

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. However, today, your attendance and revenue is declining. for the right price and.

How to Launch an LMS with No Content

Blue Sky eLearn

Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no!

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements.

Building Buy-In for an Online Community at Your Association

Higher Logic

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements.

Association Brain Food Weekly: 5.22.20

Reid All About it

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Best Practices for Monetizing eLearning Content

Fonteva

For as long as most of us can remember, a large majority of revenue for professional associations came from membership dues. As the importance of non-dues revenue continues to grow, technological advancements have become one of the biggest drivers. License content or revenue share.

Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork.

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Getting a High Return on Your LMS Investment: 5 Takeaways

Blue Sky eLearn

New Revenue Generation. How directly will the LMS support the creation and delivery of new products or enhance the revenue potential of existing products? You have an existing pricing approach to leverage.

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Get Ready for Online Learning with LMS Selection Criteria

Delcor

Online learning programs deliver much needed education to members as well as provide a steady source of non-dues revenue and opportunities for sponsorships. How much of the decision will be dependent upon pricing ? Source of non-dues revenue. Certificates. Certifications.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Plus, events are one of the ways that your association can raise non-dues revenue. . If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there.

Association Brain Food Weekly: 7.3.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How Nondues Revenue Can Help Associations Thrive During (and Beyond) COVID-19. The weekly list of free educational events and resources for the association community… DEI education.

How to Sunset an Educational Program

WBT Systems

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Revenue vs. expenses (including staff time).

Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.

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AMCs Engaged!

YourMembership Blog

Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides. Are You Built for Speed?

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Offer member and non-member pricing. Certifications: a pathway to engagement. Associations that had a one-year membership increase are also significantly more likely to require certification renewal.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. You can set prices for courses individually, or base them on membership tier.

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Association Brain Food Weekly: 12.6.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors. The pressure to grow non-dues revenue is greater than ever for associations of all types and sizes.

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Association Brain Food Weekly: 5.8.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Explore virtual experience quality filters that will best position your event for participation, value and revenue. Growing Non-Dues Revenue in Times of Crisis & Beyond.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices.

Association Brain Food Weekly: 5.29.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue.

The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. We use “membership” as an excuse to sell more stuff at discounted prices to members.

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Membership 101: Life Time Value

Spark Consulting

The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate).

How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. When it works, cross-selling is great for your association in terms of increasing sales revenue and improving customer satisfaction.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite.