Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential.

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses.

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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers?

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci.

Get Member Thinking on Nondues Revenue Projects

Associations Now

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line.

The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!

Four Ways to Earn Non-Dues Revenue through Mobile Apps

Association Adviser

Like other publications, there is a great opportunity to earn non-dues revenue through an association- or event-specific mobile app. Offering advertising space, obtaining sponsorships, or charging for downloads and features are three easy ways to earn non-dues revenue from mobile apps. But the potential for earning association non-dues revenue through mobile apps is high, thanks to the many advertising and premium feature opportunities mobile apps contain.

Associations Need to Lead Change with Education Programs

WBT Systems

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. Manage Complex Continuing Education and Certification.

Learning Management Systems for Associations: The Essentials

WBT Systems

What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Generate Non-Dues Revenue with your LMS.

Association Messy, Convoluted Conundrums With Compliance Issues In Learning Offerings

Velvet Chainsaw

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. However, today, your attendance and revenue is declining. for the right price and.

How to Launch an LMS with No Content

Blue Sky eLearn

Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no!

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Plus, events are one of the ways that your association can raise non-dues revenue. . If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there.

Getting a High Return on Your LMS Investment: 5 Takeaways

Blue Sky eLearn

New Revenue Generation. How directly will the LMS support the creation and delivery of new products or enhance the revenue potential of existing products? You have an existing pricing approach to leverage.

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2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices.

Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork.

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. You can set prices for courses individually, or base them on membership tier.

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How to Sunset an Educational Program

WBT Systems

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Revenue vs. expenses (including staff time).

Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.

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AMCs Engaged!

YourMembership Blog

Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides. Are You Built for Speed?

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Offer member and non-member pricing. Certifications: a pathway to engagement. Associations that had a one-year membership increase are also significantly more likely to require certification renewal.

The evolution of member benefit priorities throughout the career journey

Aptify

For example, members tend to initially join their organization for networking, socializing, job opportunities, and certifications, but networking and socializing quickly become less important. Consider your pricing model.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. We use “membership” as an excuse to sell more stuff at discounted prices to members.

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How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. When it works, cross-selling is great for your association in terms of increasing sales revenue and improving customer satisfaction.

The Golden Handcuffs: How Success Can Trap you into Complacency

The Demand Networks

In AMSA's case, its rate-making authority and antitrust immunity allowed it to “tether” members to the association as the only way they could set pricing tariffs. In 2007, the Surface Transportation Board reviewed industry pricing agreements and decided to end joint rate-making.

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Nonmember Fees: A Not-So-Simple Decision

Associations Now

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Associations have to consider it every time they set prices for new products or set new prices for old ones.

Goodbye e-learning

Aaron Wolowiec

Another key takeaway: The majority of all respondents report technology has increased their revenue from educational offerings, but less than a quarter have a strategy in place to launch new learning platforms. a certification or license), regardless of whether the credential is their own.

Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

Maybe they look like apps designed around certification. But even though it’s slashed the price to free, the company still puts a lot of work into the tool in part because it burnishes the company’s reputation with a community of users it has strong incentives to keep happy.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite.

Membership 101: Life Time Value

Spark Consulting

The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate).

Compare Association Management Software Platforms

GrowthZone

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Pricing available upon request. Pricing available upon request.

Association Brain Food Weekly: 10.21.16

Reid All About it

Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Learn how to determine the needs and revenue-generating potential of different membership segments so you can develop successful targeted marketing campaigns.

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Using business intelligence tools, they can draw on their huge volumes of data to pinpoint optimal pricing, products, content, and engagement for a very personalized member experience. Feature “what other members like you purchased” to increase non-dues revenues.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A job board will attract millennials—and revenue too thanks to the employers who post positions. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees. Pricing. Price these programs low enough for a ramen noodle budget or provide discounts to young members.

Online Education: How It Can Print Money For Associations

Tom Morrison

In today''s association environment, it is imperative associations look outside their dues structure to add value to members and much needed revenue to their funding sources. The following graph illustrates the impact the programs have had on our associations "per member revenue."

Education as a Service

Association Success

How our association increased their value and their revenue by thinking differently. Far too often, associations associate non-dues revenues with cash grabs. I view non-dues revenue as a way of thinking through what your members need and want, that they currently can’t do for themselves. At IAPD , we have the traditional non-dues revenue streams: advertising, exhibits, sponsorships, meeting registrations, and so forth.

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. Segment by price sensitivity too. Do you have a low-price product that could become your loss leader? Many digital entrepreneurs make a portion of their revenue from affiliate income—commissions they receive from referring business to others.

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