Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right.

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks Associations

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses.

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Photographers Association Offers New Drone Certification

Associations Now

The Professional Photographers of America says its certification for drone pilots, the first of its kind, is designed to help photographers better validate their capabilities to clients. Second, it is a way to justify the price of services offered by the world’s top photographers.

Associations Need to Lead Change with Education Programs

WBT Systems

The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Manage Complex Continuing Education and Certification.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members.

Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Design learning pathways (and your digital badge strategy ) in tandem with employers in your industry. Will pricing be the same for all classes in the learning pathway? Certificate?

The Strategy Behind a Building Plan

Associations Now

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well.

First Steps for a Middle East Strategy

Associations Now

In 2012 Associations Now’ ‘s Samantha Whitehorne wrote about the opportunities associations have to serve in a standards-setting capacity after the Arab Spring , and associations can succeed in the region with premium pricing for events and services.

How to Launch an LMS with No Content

Blue Sky eLearn

Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no!

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Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By creating an overall communications strategy that pulls from each of the buckets below, it allows your association to create diverse advertising offerings, customize relevant content for different member groups, strengthen your brand and emerge as an industry thought leader.

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Features Revenue feedback help non-dues revenue pricing resources sponsors

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals. How vital is non-dues revenue for your association?

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! Learning Strategies Uncategorized Webinar Best Practices elearning free webinars webinar promotions WEBINARS

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Getting a High Return on Your LMS Investment: 5 Takeaways

Blue Sky eLearn

They shared some great tips everyone should consider when developing their eLearning program and LMS strategy. You have an existing pricing approach to leverage. The delivery of online education to provide a certification is a great example of providing value to your members.

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals. How vital is non-dues revenue for your association?

5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . How Do I Price It? .

The Lifelong Learner’s Guide to Success: Future-Proofing Your Career; Part One

Blue Sky eLearn

Professional associations provide certifications, micro-credentialing, and other programs that can help you grow your skillset on your own schedule, and typically for a lower price.

The Lifelong Learner’s Guide to Success: Future Proofing Your Career, Part One

Blue Sky eLearn

Professional associations provide certifications, micro-credentialing, and other programs that can help you grow your skillset on your own schedule, and typically for a lower price. Learning Strategies Learning Technologies Uncategorized associations lifelong learningTimes are changing; and so are schools, jobs, and the correlation they have between learning and earning.

Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts. Learning Strategies Uncategorized associations millennials professional association societies

Top 10 Sustainable Event Trends for 2020

GlowGlobally

Guy Bigwood, leads MCI’s Sustainability Services group which has produced a number of global chief executive events on sustainability to help to accelerate sustainable practices into corporate strategy around the world. 5 – Sustainability Strategies Replace One-off Programmes.

Time to cut the fat

Aaron Wolowiec

Does your solution work and make sense for them, at a price they’re willing to pay? Also, you have to realize that lean startup may not be suitable for every single initiative of your association or for every single audience – it’s hard to create a Minimum Viable Certification.

Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork.

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Association Brain Food Weekly: 5.22.20

Reid All About it

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. How have event strategies changed in the last 45 days and what does the future hold? Joe Post, Vice President Strategy, Adage Technologies. Moving Training and Certification Online in Less Time.

Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Objection 1: Price.

Determining Your Association’s Missionary Product

Membership Marketing

Instead they reach out to the marketplace with many products like membership, certification, conference, or publications. The strategy is then to upgrade or cross-sell additional products and services to buyers of the introductory product. And a conference registrant or certification candidate has to make a much bigger financial and time investment compared to the price of purchasing a membership.

Get Ready for Online Learning with LMS Selection Criteria

Delcor

Learning strategy. But first, a quick reminder about strategy. Before you start thinking about technology, come to agreement with your team on your learning strategy. How much of the decision will be dependent upon pricing ? Certificates. Certifications.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Focus on your social media marketing strategies.

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Association Brain Food Weekly: 7.3.20

Reid All About it

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Contract Strategies for the Evolving Marketplace.

Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience.

From Owning the Publication to Owning the Idea

SocialFish

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs? Content Strategy

Association Brain Food Weekly: 1.3.20

Reid All About it

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.”

Best Practices for Monetizing eLearning Content

Fonteva

If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. Continuing education and certifications are not the only strategies for career development.

How to Sunset an Educational Program

WBT Systems

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Alignment with organizational strategy, goals, and mission.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Offer member and non-member pricing. Certifications: a pathway to engagement. Associations that had a one-year membership increase are also significantly more likely to require certification renewal.

AMCs Engaged!

YourMembership Blog

Now, going back to dynamic strategy questions. And, more than 100 attendees participated in eligible CAE sessions, receiving their education credits and certifications electronically via AMC Institutes AMS, which was connected to the mobile app. Are You Built for Speed?

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Association Brain Food Weekly: 6.12.20

Reid All About it

I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . How often are members engaging in training certification courses? . What’s the proper price point for this product in our online store? .

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Association Brain Food Weekly: 5.8.20

Reid All About it

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing.

Association Brain Food Weekly: 12.6.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level.

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Association Brain Food Weekly: 12.13.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education.