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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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The Association?s Pursuit for Relevance: What Role Do Certifications, Certificates and Micro-Credentials Play?

Blue Sky eLearn

To answer these questions, I would like to focus on the structures that often guide the educational products provided by associations and how these structures can be used to illuminate three key needs of your constituents, which they seek to find when they examine your value proposition. I will leave that to the professionals.

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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Print magazines.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I’m happy to feature it as long as it’s not too product-centric. 3: Value of Credential – How can we better market/promote the value of certification or other credentials, e.g. micro-credentials?

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Strategies for driving non-dues revenue for your association

Nimble AMS

Strategies for driving non-dues revenue. You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. The related products can be events, courses, product, subscriptions, memberships, and more.?. Cross-sell. Get predictive.

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Association Brain Food: 11.10.23

Reid All About it

Check out what James Young at Product Community has to say about building and using a community engagement funnel. I’m happy to feature it as long as it’s not too product-centric. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s Member app.