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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

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How to use innovative technology to attract members to your association

Nimble AMS

Consider adopting modern association management software (AMS) to drive member recruitment. An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Use the results to personalize your approach to member recruitment. Develop education training and certification program.

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How Leaders Can Improve Retention 

Associations Now

Keeping good people will be a growing challenge in 2024, reports say. Recruitment is close behind at 30 percent.) Greg Alexander The ways to address lack of engagement at work are myriad, but two reports suggest a couple of ways to begin looking at the problem. Meaningful benefits and supportive leaders can help.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The state of association membership. Email marketing.

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Report: Women Underrepresented in Cybersecurity

Associations Now

A new report found women in cybersecurity continually fight obstacles to their career advancement. You’ve got to evaluate unconscious and conscious biases all the way through the recruiting and hiring and performance evaluations. But organizations can help eliminate them, says the leader of a women’s IT group.

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The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Slightly up from last year’s report, this year 49 percent of associations reported a growth in membership.