The certification conundrum

Aaron Wolowiec

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. Increasing revenue is a good goal to have, but it takes time. How can your certification program complement – not compete with – existing programs?

3 ways to generate non-dues revenue

Association Success

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Invigorate Revenu

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Certifications: Non-Dues Revenue Stream & Member Career Booster

Membersuite

Certifications allow professionals to show their mastery of in-demand skills and knowledge, while providing your association with non-dues revenue As the competition for jobs heats up, the need to learn new skills to distinguish yourself grows.

5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . By charging people to access the library of content, you’ll also be increasing your revenue steam.

A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers? What if that competitor offered a state-of-the-art online learning platform to deliver those certifications, making the learning experience easy and enjoyable? Their talent solutions revenue is growing rapidly (see graphs below).

Skyrocket your association’s revenue through your member education program in 2020

YourMembership Blog

Here are three ways to boost your revenue through your continuing education program in the new year. Your members look to you for learning opportunities including everything from continuing education to certification. The post Skyrocket your association’s revenue through your member education program in 2020 appeared first on YourMembership.

Setting Strategy for Certification’s New World

Associations Now

It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. I discuss a few examples of what this new terrain looks like in my feature on certification in the latest issue of Associations Now. For associations that are looking at certification for the first time, this can be an exciting moment with lots of opportunities to experiment, says consultant Mickie S.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. They’re a great way to engage your members and keep non-dues revenue flowing.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. If you can get to a good level on each of them, you’re well on your way to increasing your non-dues revenue.

@CESSE Optimizing Sales Results for Certification, Certificate & Training Businesses

GlowGlobally

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®, Based in Tampa, (ISC)2 is recognized for Gold Standard certifications and world class education programs. (ISC)2

Association Revenue Resilience: Build a Foundation with Content Pillars

Protech

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. Guest Post from Refactored .

Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts.

Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. If your board of directors does not understand the commitment needed to make the program a success—and the financial realities of building and managing a robust certification program—then the credential will likely fail, and potentially drain the association of a significant amount of financial resources.

Association Education and Certification: Best Benefit Ever

WBT Systems

There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs. So how do you make your education or certification program appear to be the best membership benefit ever?

Looking Ahead: A Digital Products Portfolio Generates Non-Dues Revenue and Engagement

Delcor

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. Digital badge and certificate programs. Projection of potential costs and revenue.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. It is possible in this crisis to continue to drive non-dues revenue while communicating effectively with your members, industry stakeholders, and advertisers and sponsors. The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Blue Sky eLearn.

Get Member Thinking on Nondues Revenue Projects

Associations Now

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line. The session resulted in 26 different nondues revenue projects that associations could invite members to participate in as a key partners.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . The responses will allow you to map out several “career paths” t o share with your members based on their title, salary, top skills, relevant jobs, descriptions, course certifications, event registrations and more. Leverage Systems to Grow Non-Dues Revenue .

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Association income is typically into two broad categories: Membership dues revenue, also called subscription revenue. Non-dues, or non-subscription, revenue. Traditionally, associations have focused on dues revenue.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. VHMA was […].

A Better Alignment of Membership and Certification

Associations Now

Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters. For one association’s new two-tier membership offer, the deciding factor between the two options is a member’s desired engagement with one primary activity: certification. In APICS’ case, the focus is clear: certification.

Create a Revenue-Generating Licensing Strategy

Associations Now

Doing so created a new source of nondues revenue for the association. Whether it’s webinars on hot topics facing your industries or certifications aimed at helping bolster the skills of industry professionals, associations are in the job of educating. In so doing, the organization also developed a rich stream of nondues revenue, according to VP of Learning Amanda Beckner. The post Create a Revenue-Generating Licensing Strategy appeared first on Associations Now

Considering Certification: Steps To Making A Decision

Velvet Chainsaw

Are certification programs the golden handcuffs to maintain membership levels and to increase revenue? Think again if that’s your primary reason for wanting to implement a new certification program. Here is the PPT slidedeck from my reason presentation at TSAE’s New Ideas on Steps To Making A Decision About Certification. She’s my go to person for certification issues for sure! Considering Certification: Steps To A Decision from Jeff Hurt.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. That makes finding new non-dues revenue streams and maximizing the ones currently in place a top priority. After all non-dues revenue makes it possible for associations to keep membership dues affordable in the first place.

4 Ways to Increase Non-Dues Revenue

Web Courseworks

Or do you need assistance generating non-dues revenue from your education offerings? Generally, organizations need an LMS when they must track members’ credits and certificates. The post 4 Ways to Increase Non-Dues Revenue appeared first on Web Courseworks. Managing eLearning Blog ASM Association Management associations elearning eLearning Business Consultants LMS Non-Dues RevenueDo you currently manage an eLearning department at an association?

Diversifying from Dues: Ways to drive non-dues revenue for your association

Association Management

” So a diverse revenue stream isn’t just a “nice to have” for associations, it’s often a matter of survival. Fortunately, there are some tried and true strategies toward increasing revenue. Here are a few that I’ve seen work well: Certification programs: Broadly, there are two types of certification programs in the world—hardware certification and “people” certification.

Three Reasons Not To Start An Association Certification Program

Velvet Chainsaw

“All organizations can develop certification. Some organizations think creating a certification program is the sure way to solve some of its problems. Identifying Certification Goals. Rops advocates that before starting a credentialing program, an organization needs to identify its certification target and goals. Then identify how certification will address that challenge with a goal statement. To create a new revenue stream.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. We already know that not only does eLearning provide a valuable member service , leading to higher member retention rates, it can also generate an important additional source of non-dues revenue. Non-Dues Revenue Potential of Digital Badges for Associations.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships. Here’s the approach he’s adopting at HFMA: “When it comes to non-dues revenue, I’d rather pursue a share of mind than a share of wallet.

Four Ways to Earn Non-Dues Revenue through Mobile Apps

Association Adviser

Like other publications, there is a great opportunity to earn non-dues revenue through an association- or event-specific mobile app. Offering advertising space, obtaining sponsorships, or charging for downloads and features are three easy ways to earn non-dues revenue from mobile apps. But the potential for earning association non-dues revenue through mobile apps is high, thanks to the many advertising and premium feature opportunities mobile apps contain.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships. Print publications are quickly disappearing as associations go green, taking back the revenue spent on printing and mailing.

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A From the homepage you can link to different engagement opportunities, like your online community, events, and certifications. The post Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue appeared first on Associations Now

The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Membership & Marketing Member Engagement Member Retention Learning Management System Non-dues RevenueWouldn’t it be great if you could easily provide your members with both? Providing your members with continuing education courses and job openings in one view will not only give them an unparalleled experience, but also increase.

Association Law Blog: Certification Programs: A Legal Issues Checklist

Association Law

Certification Programs: A Legal Issues Checklist. Establishing or operating a certification program is rarely a simple matter. Certification programs frequently provide compelling membership value, and enviable revenue streams. On the other hand, numerous issues arise with a certification program. Inherent Risks of Certification Programs - Credentialing programs always involve risk. Certification Programs: A Legal Issues Checklist.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too. We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. Tamela Blalock, MBA, CAE, CMP, DES.

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

During a similar powwow with the best and the brightest minds, local association leaders added certification, continuing education credits, programming for disparate experience levels, personal/professional motivation and regulations – all of which resonated with this group, as well. The Meetings Report reminds us to diversify revenue, reward difference, value context, maximize opportunities and prioritize learning.

4 LMS features worth having

Association Success

They can even create new revenue streams that support long-term stability and growth. By making it easy to check skills, compliance training and certifications, users will always know exactly where they stand. Certification and compliance management .

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How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. Other education offerings include a professional certification for cardiac rehab professionals, as well as certification for cardiovascular and pulmonary rehab programs. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16.

The 5 E's of Generating Non-Dues Revenue from eLearning

.orgCommunity

From : Blog Entry >> Michelle's Blog Entry Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues. Consider upgrading up your job board software so you can not only attract more members and improve member retention, but also increase non-dues revenue.

LMS 40