The certification conundrum
FEBRUARY 18, 2014
Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. Increasing revenue is a good goal to have, but it takes time. How can your certification program complement – not compete with – existing programs?