The certification conundrum

Aaron Wolowiec

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? Increasing revenue is a good goal to have, but it takes time.

5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam.

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Certifications: Non-Dues Revenue Stream & Member Career Booster

Membersuite

Certifications allow professionals to show their mastery of in-demand skills and knowledge, while providing your association with non-dues revenue As the competition for jobs heats up, the need to learn new skills to distinguish yourself grows.

A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers?

Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue.

Setting Strategy for Certification’s New World

Associations Now

It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. The substantial authoritative certification hasn’t gone away, Rops stresses. “I

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. They’re a great way to engage your members and keep non-dues revenue flowing.

@CESSE Optimizing Sales Results for Certification, Certificate & Training Businesses

GlowGlobally

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci. The post Got NDR (Non-Dues Revenue)?

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Leverage Systems to Grow Non-Dues Revenue .

Association Education and Certification: Best Benefit Ever

WBT Systems

There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership.

Get Member Thinking on Nondues Revenue Projects

Associations Now

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

A Better Alignment of Membership and Certification

Associations Now

Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters. In APICS’ case, the focus is clear: certification.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue.

Create a Revenue-Generating Licensing Strategy

Associations Now

Doing so created a new source of nondues revenue for the association. Whether it’s webinars on hot topics facing your industries or certifications aimed at helping bolster the skills of industry professionals, associations are in the job of educating.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Sarah Sain, Naylor Association Solutions.

4 Ways to Increase Non-Dues Revenue

Web Courseworks

Or do you need assistance generating non-dues revenue from your education offerings? Generally, organizations need an LMS when they must track members’ credits and certificates. The post 4 Ways to Increase Non-Dues Revenue appeared first on Web Courseworks.

Diversifying from Dues: Ways to drive non-dues revenue for your association

Association Management

” So a diverse revenue stream isn’t just a “nice to have” for associations, it’s often a matter of survival. Fortunately, there are some tried and true strategies toward increasing revenue. There are two truisms that affect association finances.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.

Considering Certification: Steps To Making A Decision

Velvet Chainsaw

Are certification programs the golden handcuffs to maintain membership levels and to increase revenue? Think again if that’s your primary reason for wanting to implement a new certification program. Here is the PPT slidedeck from my reason presentation at TSAE’s New Ideas on Steps To Making A Decision About Certification. She’s my go to person for certification issues for sure! Considering Certification: Steps To A Decision from Jeff Hurt.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. It is important to view non-dues revenue programs as more than just an avenue to make money.

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A

The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Membership & Marketing Member Engagement Member Retention Learning Management System Non-dues Revenue

Three Reasons Not To Start An Association Certification Program

Velvet Chainsaw

“All organizations can develop certification. Some organizations think creating a certification program is the sure way to solve some of its problems. Identifying Certification Goals. Rops advocates that before starting a credentialing program, an organization needs to identify its certification target and goals. Then identify how certification will address that challenge with a goal statement. To create a new revenue stream.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. I think of membership development and revenue generation as my superpower, and calibrate that superpower to the mission of my organization.

Four Ways to Earn Non-Dues Revenue through Mobile Apps

Association Adviser

Like other publications, there is a great opportunity to earn non-dues revenue through an association- or event-specific mobile app. Offering advertising space, obtaining sponsorships, or charging for downloads and features are three easy ways to earn non-dues revenue from mobile apps. But the potential for earning association non-dues revenue through mobile apps is high, thanks to the many advertising and premium feature opportunities mobile apps contain.

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

During a similar powwow with the best and the brightest minds, local association leaders added certification, continuing education credits, programming for disparate experience levels, personal/professional motivation and regulations – all of which resonated with this group, as well.

How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16.

Association Law Blog: Certification Programs: A Legal Issues Checklist

Association Law

Certification Programs: A Legal Issues Checklist. Establishing or operating a certification program is rarely a simple matter. Certification programs frequently provide compelling membership value, and enviable revenue streams. On the other hand, numerous issues arise with a certification program. Inherent Risks of Certification Programs - Credentialing programs always involve risk. Certification Programs: A Legal Issues Checklist.

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. They seek everything from continuing education to certification.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. They seek everything from continuing education to certification.

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Price Your eLearning Right

Blue Sky eLearn

When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. Rethinking Event-Based Pricing.

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What will 2016 bring for associations?

Aaron Wolowiec

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. It’s a new year. New predictions. New trends. New goals. New successes.

The 5 E's of Generating Non-Dues Revenue from eLearning

.orgCommunity

From : Blog Entry >> Michelle's Blog Entry Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!

How do you price a virtual event?

Association Success

What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. Direct costs, indirect costs and your revenue expectations are major influencers when determining your budget.

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What is gamificiation, and how can associations use it best?

Association Success

In an age of instant gratification and immediate payoffs, time-consuming certification courses can often become a mundane aspect of membership. Engage People Invigorate Revenue