What kind of benefits are members looking for when they join an association? According to the Community Brands 2023 Association Trends Study, almost 50% of members reported career advancement help and job opportunities were their most important benefits.
Surprisingly, association professionals continue to undervalue offering career advancement resources, even though it proves to be a huge benefit with the power to drive a superior member experience. Community Brands research found that only one-third of members rate their organization’s use of technology to provide benefits and member services as excellent.
Stand out from industry competition by valuing career advancement resources and offering this top benefit to members. Want to learn how to put your association on the map by becoming a career resource destination? Read our blog for tips to get started.
7 tips to elevate the member experience by becoming an industry career resource
Trust the latest Association Trends Study research—your members want career-building resources. Start boosting the member experience when you integrate modern career center software with your association management software (AMS).
Integrating career center software with your AMS will help you trailblaze a path to success. Here’s how:
1. Use your data
With data from your career center, leverage your AMS prediction analytics to personalize the member experience. Adjust your engagement efforts according to your members’ past event participation. Focus your attention on members who want to connect through certain events and redouble your attempts with inactive members by trying a new approach.
2. Keep in touch
Every month, pull a list of active job seekers and send them an email with tips and best practices for career advancement. Doing so provides members with an ongoing benefit that boosts retention and engagement.
3. Build interest with non-members
Attract non-members to your association by offering superior member-only resources. Allow non-members to sign up for your job board but limit their access to association-only features and tease enticing options like career pathing services, career coaches, and placement services. Send them personalized reminder emails about the benefits they could access, at reduced rates, if they joined your organization.
4. Activate your online community
Create discussion groups in your online member community inspired by topics from your career center, such as job interview tips or resume techniques, to deliver a superior member experience. Feature virtual networking activities and segment members into networking subgroups based on their educational or professional background.
5. Create informational content
Post a short video of your career center experience – such as signing in, finding a job opportunity, and clicking through to apply – on your FAQ page, or on your learning program website to help promote your career center to members who might not know about it.
6. Cross-post to increase awareness and engagement
Promote career center features, such as job postings and career resources, regularly in your online member community and social media feeds to drive current members to a valuable resource.
7. Personalize the member’s job-seeking experience
Let members opt-in to receive smart job recommendations based on their AMS member profile data, such as job titles and locations, so they can passively search for new career opportunities. Make it simple for members to update and personalize their profiles for networking purposes.
Ready to offer career-building resources to advance your members’ careers? You’ll need career management software that integrates with Nimble AMS. Choose YM Careers to foster your members’ futures with job board features, career planning portals, on-site and virtual career fairs, and more.
