Gardian of the Month: Charlotte Muylaert

Aaron Wolowiec

Charlotte Muylaert, Marketing Leader for Billhighway is our Gardian of the Month

Rental restrictions: Communities fighting corporate investors


In Charlotte, N.C., Corporate investors come in, buy property, and change the character of the neighborhood,” says Michael Hunter, a partner with Offit Kurman law firm in Charlotte.


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Monday Buzz: Farmers Markets Move Indoors—Into Hotels

Associations Now

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments. A trend of hotels hosting farmers markets has quickly swept through the hospitality industry, according to New York Times contributor Shivani Vora.

10 Takeaways from ASAE’s Membership, Marketing & Communications Conference


10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Charlotte Perham—@phccnatl. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication. Market Communications Choices. — More Skeptical of Marketing Messages. —

HOA and Condo Manager Association Management Group (AMG) Builds Hope for Triad Area Pediatric Cancer Patient


It takes a team effort to restore hope to young cancer patients, according to Ashley Martin, Roc Solid Foundation Director of Marketing. AMG hopes to participate in another Roc Solid playset project soon with its Charlotte, NC team. GREENSBORO, N.C.

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

We spoke with Charlotte Putnam, vice president of communications & marketing for the Plumbing-Heating-Cooling Contractors – National Association (PHCC) , who told us about their new website, , that showcases a modern, exciting and technologically skilled trade. Elyce Gronseth is a marketing account specialist with Naylor Association Solutions. Part 4 of our 2017 Association Communications Benchmarking Study series.

Study: Travelers Hungry for Culinary Experiences

Associations Now

A new study from the World Food Travel Association illustrates the importance of promoting food and drink when marketing a destination to meeting planners and attendees. According to a new study sponsored by the World Food Travel Association , food and drink are an important part of travelers’ decision process when picking a destination, and promoting dining options can pay off when marketing destinations.

A Social Media Banana Split

Beekeeper Group

NPR recently aired this story examining how Ohio and North Carolina residents are using Twitter to vie for the favor of the Chiquita fruit company, which is considering moving its Cincinnati headquarters to Charlotte. The report describes how Ohio marketing … Continue reading → Uncategorized Aguirre Banana Baquis Chiquita North Carolina NPR Ohio Salomone Social Media Twitter

Association Brain Food Weekly: 4.30.21

Reid All About it

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates.

Association Brain Food Weekly: 5.5.17

Reid All About it

Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members. Hear about the Auto Care Association’s (ACA) 2016 ASAE Gold Circle Award-winning campaign for their Auto Care Careers Program and the challenges it addressed, including effective website design, marketing to millennials, and social media outreach. Learn why some apps fail, how to create an informative and engaging app experience, and how to effectively market your app.

2018 Building Associations Momentum Award Winners


Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. Honorable Mentions included the BIA of Okaloosa-Walton Counties (FL), Charlotte-Desoto Building Industry Association (FL), and Desert Valley Builders Association (CA).

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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson.

Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event.

Association Brain Food Weekly: 2.17.17

Reid All About it

Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Take a close look at five domains we’ve found to be critical to the success of learning and education businesses (leadership, strategy, capacity, portfolio, and marketing).

Association Brain Food Weekly: 2.17.17

Reid All About it

Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Take a close look at five domains we’ve found to be critical to the success of learning and education businesses (leadership, strategy, capacity, portfolio, and marketing).

Association Brain Food Weekly: 4.23.21

Reid All About it

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates.

Association Brain Food Weekly: 10.6.17

Reid All About it

Charlotte Muylaert from Billhighway makes a guest appearance on the Aptify blog to share ten great ideas for chapters that her team discovered at ASAE Annual. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too. Design and Marketing Virtual Conferences for a Hard-to-Reach Audience. Hosts: Billhighway and Mariner Management & Marketing.

North Carolina Appellate Court Rules That Restrictive Covenants More Than 30 Years Old May Be Extinguished


At issue is the effect of the Marketable Title Act, a law enacted almost 50 years ago to eliminate stale restrictions that impact title to real estate. We first blogged about C Investments 2 v. Auger, a potentially impactful case for older communities, several months ago.

AMG’s CEO Paul Mengert leads successful legislative battle to protect community association rights


The new law specifically excepts planned community and condominium covenants from invalidation under North Carolina’s Marketable Title Act – put another way, it prevents homeowner and condo associations from losing the governance and decision-making rights they have been granted for decades.

A Bright Spot in Chapters

Mariner Management

The first session, led by Charlotte Muylaert of Billhighway gave us a working definition of a bright spot and a process for identifying and sharing. That support was instrumental in both marketing and growing the program and in developing a revenue source.

If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. “What this jobs report shows is that many [midsize] cities stand out for offering a great mix of a thriving job market with plenty of opportunity, paired with home affordability and being regions where employees are more satisfied in their jobs too,” Glassdoor Chief Economist Andrew Chamberlain said in comments to U.S.

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Five Ways to Boost Your Microvolunteering Resources

Associations Now

It’s essentially the ‘many hands make light work’ approach,” notes Charlotte Muylaert, a marketing leader for Billhighway, in an article on ASAE’s website. Sometimes, it comes down to the right task doled out the right way.

See a Chapter Bright Spot? Propagate It!

Mariner Management

Charlotte Muylaert from Billhighway shared the process in her post. appeared first on Mariner Marketing & Management, LLC The perennial favorite event of chapters, golf tournaments, needed a make-over in 2020.

HB2 Costing North Carolina Business, Convention Bureaus Warn

Associations Now

The Charlotte Regional Visitors Authority reported earlier this month that four conventions have been cancelled in direct response to the controversial law, which was itself passed in response a local ordinance by Charlotte’s city council. But at least one group, the American Society of Interior Designers, ended up attending an event in the state this month, though it launched a campaign against the law before participating in the semiannual High Point Market.

Daily Buzz: Retaining Chapter Leaders

Associations Now

Spell out national’s chapter-related responsibilities and resources,” writes Charlotte Muylaert. Marketers work every day to keep up with the latest digital trends , but now they also need to learn how to integrate “dinosaur” mediums like print, TV, and billboards, says Marketing Land. Chapter leadership comes with a lot of responsibility. Here’s how you can empower your leaders to prevent turnover. Also: One company implements mandatory vacation days.

Three Collaboration Tools Component Relations Pros Swear By

Associations Now

In an ongoing Billhighway blog series, Marketing Leads Charlotte Muylaert and Sarah Garrity highlight several membership tools to streamline chapter data collection , design , and content efforts. It’s hard work managing chapters across the country and around the world. Here are a few essentials component relations staffers rely on to stay organized and better manage their time.

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Monday Buzz: What to Consider When Considering Joint Membership

Associations Now

“This research will also provide what you’ll need later to develop marketing copy and testimonials for joint membership promotions,” explains writer Charlotte Muylaert. Visual marketing tools. SocialFish shares several platforms that will help you create images for your content marketing efforts. It sounds beneficial, but that doesn’t mean you shouldn’t think it through first.

Friday Buzz: Experiential Learning vs. Traditional Meetings

Associations Now

If online ads are suddenly a bad idea, an alternative strategy might be to focus on digital marketing. As the power of the hashtag continues to grow, some, like GeekSnack ‘s Charlotte Banks, think nongovernmental organizations are on their way out. How a new way to run meetings and conferences could raise participation. Plus: One group looks to take piracy out of Talk Like a Pirate Day. Many event pros agree that educating and engaging attendees at a conference is crucial.

Association Brain Food Weekly: 2.8.19

Reid All About it

I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide. Presenter: Myllisa Patterson, Senior Director of Mid-market Marketing Campaigns at Cvent. Presenter: Peggy Hoffman, president, Mariner Management & Marketing.

Thursday Buzz: Turn Your Members Into Subscribers

Associations Now

A monthly auto-renewal payment plan allows a member to join your association for the price of lunch and start receiving benefits immediately,” writes Charlotte Muylaert. An Intrusive Marketing Stunt. Today’s innovative advertisers are strategizing ways to tap into the smart-home device market. Why your members are ready for auto-renewal plans. Also: A television ad hijacks Google Home devices.

Turn Members Into Hackers (the Good Kind)

Associations Now

Four teams were created before the conference, each with a different component relations challenge to address, and four team captains were designated: Christina Hurtle, CAE, director of chapter relations for the Mid-Atlantic Region at American Inns of Court; Peggy Hoffman, president of Mariner Management and Marketing, LLC; Charlotte Muylaert, marketing leader at Billhighway; and Lindsay Currie, director of stakeholder engagement at Regulatory Professional Society.

Calling on Members: Tech Association Embarks on Statewide Tour

Associations Now

We really want to be able to tell a story about how specifically in North Carolina there is a diverse range in markets and how companies have gone to each of those regions and built businesses that have helped North Carolina’s economy. For a little fun each evening, NCTA will host Techworking receptions, or networking events, including one in Charlotte that will help mark the association’s 20th anniversary.

Conference Circuit: A Healthy Host for a Holistic Association

Associations Now

its farmers markets, which are twice as plentiful as the top 10 percent of U.S. 14–17: Hats off to the International City/County Management Association (ICMA) for its 100th annual conference , which will be held in Charlotte, North Carolina. When picking your host city, it’s best to take a holistic approach, which is why a holistic medical association picked one of America’s healthiest cities.

Design Group Pushes Back on North Carolina’s HB2

Associations Now

The measure became law at a key time for ASID’s members—less than a month before the semiannual High Point Market, the largest furniture tradeshow worldwide and North Carolina’s largest event by economic impact. HB2 was passed on March 23 in response to a Charlotte ordinance that would have expanded antidiscrimination laws to cover places of “public accommodation.”

Kids and Kickstarter: The Rise of PhilanthroKids and Kid Crowdfunding!

Beth Kanter

Charlotte, A Young Teen, Helping To Save Horse Farm Through A Kick Starter Campaign. Meet Charlotte, the teen daughter of one of my colleagues, Tom Subak , who is Chief Information Officer for a national charity and knows a thing or two about engaging young people and fundraising online. Charlotte started riding horses when she was 5 years old. Charlotte is helping Diane garner attention for her campaign, by putting in to practice some good tips from her Dad!

Associations Make Their Winning Predictions For Super Bowl Sunday

Associations Now

The association estimates that the illegal market is 35 times greater than the legal sports betting marketplace. And, if that many wings were laid end to end, they would stretch between Bank of America Stadium in Charlotte, North Carolina, to Sports Authority Field at Mile High in Denver almost 53 times. As the Carolina Panthers and Denver Broncos prepare for kickoff on February 7, several associations are forecasting increases in betting, chicken wing consumption, and tax revenue.

CRPs head into 21st Century by way of CEX 2020 …

Mariner Management

Charlotte Muylaert of Billhighway followed with Bright Spots: What’s working and how can we do more of it? The post CRPs head into 21st Century by way of CEX 2020 … appeared first on Mariner Marketing & Management, LLC

3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

This year I facilitated several labs, including several for the Knight Foundation Arts Program to learn about the local arts ecosystem in four cities, including Philadelphia, San Jose, Charlotte, and Macon. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. I would like to wish all my readers, colleagues, and friends a happy new year!

Supercharging the Discussion: Let’s Talk Electricity at Events

Associations Now

In Charlotte, as I was about to make my connecting flight to BNA, I walked out of a restaurant to see a middle-aged guy with a little bit of rock star flair. Doing a quick check online, I spotted dozens of companies—among them Veloxity , goCharge , ChargeAll , and PowerTower —trying to hit this market. Now more than ever, event attendees are in need of a charge—specifically of their laptops, tablets, and mobile devices.

Association 141+: Life After CAE

Association 141+

4 comments: Charlotte May 21, 2012 8:55 AM I enjoyed your post. Charlotte Weeks Author, "I Want to Work in an Association -- Now What???" " Reply Delete Lowell Aplebaum May 22, 2012 2:18 AM Thanks Charlotte! Membership Marketing Blog. Don’t speak French to me: A social media marketing lesson for associations. Association 141+. Monday, May 21, 2012. Life After CAE.