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AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences

Association Analytics

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.

Class 130
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AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences

Association Analytics

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.

Class 130
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing.

Education 155
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4 Ways to Leverage Your CRM to Connect with Alumni

NXUnite

You might learn that the class of 2021 expressed the most interest in the program or that liberal arts graduates as a whole feel underrepresented. For instance, you might segment alumni by class, field of study, career, demographics, and charitable interests to send more relevant messages. Across entire groups of alumni. Manage events.

Class 130
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Email Marketing Do’s and Don’ts During COVID-19

Associations Now

The third category are the ones marketing experts say can easily alienate recipients: emails that don’t impart anything of value, are basically a rehash of what folks already know about the pandemic, and feel almost like a cheap attempt at driving engagement. Above all, be generous.

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4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal. Learn Before You Buy.

Marketing 197
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Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186