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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
30 percent cite price as the primary motivator behind a purchase. Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas. Workout classes were taught during the day. 40 percent say they buy brands recommended by family and friends.
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