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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas. Workout classes were taught during the day. A few highlights: 49 percent of respondents say they turn to brands they know and trust. Live bands performed at night. The Friend Factor.
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