Reaching Out To Global Markets Through Meetings & Events.


The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Jeffrey Cufaude, Idea Architects.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

Our newsletter open rate is up 20% and our click through rate has gone up to 22%. The associations that traditionally have given a stiff arm to the sponsor community and treated them like second class citizens have come to roost now.

How To 219

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses.

Course 115

3 ways to increase virtual engagement

Association Success

Use this to not only inform your social media content but also your blog, newsletter and the kind of conversations you’re choosing to get involved in as an organization. .

Best Benefit Ever: Always Be Prepared

Associations Now

Washington Fire Chiefs , an organization for the state’s fire departments, is joining forces with Enduris , a risk-management group, to offer members free risk-management classes over the next six months at different fire departments around the state.

Class 60

Email Tactics to Win Back Lapsed Members

Associations Now

In one category—those whose membership had expired three to six months prior—AARC promoted its latest online and continuing education courses with an invitation to rejoin and sign up for a class.

17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Tip #10: Blocks of color can help divide the body of the email, especially for those newsletters and event emails. Tip #11: Speaking of newsletters, try to include a teaser line for each story and link to read more.

Tips 109

Association Ideas Borrowed From For-Profits

Smooth The Path

Often we try best in class strategies and tactics from other associations. Our members wonder the same thing each time they consider clicking a link to an article in our newsletters. For-profits are also excellent sources of ideas and best practices.

Class 97

Active Loyalty in the Lifelong Learning Business

WBT Systems

Which class fits my schedule? Do they take classes elsewhere? Be a reliable source of education all year-round through various channels, for example, a bi-weekly or monthly newsletter targeted to their interests, or a free webinar every now and then.

Teach Your Members How to Build a Learning Habit

WBT Systems

Taking online classes and courses. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. Include micro-learning, or rewards such as digital badges , in the design of all online learning classes and courses. “Learning is what most adults will do for a living in the 21st century.”.

How To 193

From Owning the Publication to Owning the Idea


What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?

Member Engagement Strategies: A Guide for Associations


Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. With an effective LMS, you can offer online courses and classes for members to further their education and gain certifications.

For One Group, Celebrating Irish Culture Extends Beyond St. Patrick’s Day

Associations Now

In the program, students see the “magical landscape” of Ireland and learn about the country’s history through workshops, classes, and tours. IACI also publishes Duchas , an e-newsletter for members, and an academic journal. “We

Reads of the Week: September 7, 2012

Reid All About it

It’s been several years since I took an online class but next week I start one from Coursera – modern poetry. I lead off this week with a request to your heart. And wallet.

Association Brain Food Weekly: 12.8.17

Reid All About it

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself.

DC 195

Getting the Most from Industry Contributors

Association Adviser

Imagine you’re back in one of your college classes. It’s a class you’re really excited about, and you actually already know a lot about the subject. Include a plug at the end of your weekly newsletter from time to time that reminds members that they can write for you.

Membership: For Such a Time as This

Membership Marketing

An association can offer its learning platforms or commercially available conferencing tools to present online classes and webinars to fill these needs. For all of us, our lives are in a state of disruption. This is no less true for our members and prospective members.

Class 69

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A targeted newsletter and streaming video series helps them build rapport with prospects. Include industry-relevant business management classes in your online programs. A learning pathway is a designated route through online classes, courses, and other educational programs. Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”.

4 Posts on Association Marketing

SCD Group

While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. These newsletters try to accomplish too much, and in the end, they do very little to drive results.

4 Easy Ways to Give Members the VIP Treatment

Associations Now

Promote content that only members receive, such as special newsletters and association publications. Members-only classes, networking groups and webinars also show members that their annual fees are well worth the cost. Without members, your association couldn’t exist.

How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Keep the class size manageable—enough students for a productive social learning experience but not so many that you can’t regularly discuss the course with each of them. New players in the online learning market are bringing fresh ideas to online course development and marketing.

Course 160

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

He announced the PUG in the Protech customer newsletter , issued promotional emails with a link to an online video discussing the PUG, distributed a PDF quick-start guide, and invited all users to attend what turned out to be a very popular webinar on the benefits of the PUG and how to get engaged.

Best Benefit Ever: A Promotional Boost for Memoirists

Associations Now

Each month memoirists will have the chance to be a “featured member” on the NAMW website and in the newsletter. Members of the National Association of Memoir Writers have a new opportunity to promote themselves and their work. What’s the benefit?

Increase Member Engagement with an Online Learning Challenge

WBT Systems

If not, let participants know what other classes or courses they need to take to earn that badge. Association newsletters, blog posts, and other publications. Participating in an online learning challenge is a great way to kick-start a new habit, acquire a new skill, or accomplish a long-desired goal. For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge.

Best Association Management Software | Our Top Picks


With Blue Sky eLearn, your association can offer a vast resource of learning experiences like classes, meetings, and events. You can award certificates to members who complete the classes and tests.

Three Tips on Increasing Donor Engagement

Associations Now

million to send a class of a sixth grade students from Brooklyn to tour the university. In terms of modes of communication, most donors reported they preferred newsletters, direct mail, email, or a thank you note or call every once in a while.

Tips 95

Roaring Success: Lions Club Anniversary Grows New Members

Associations Now

First, the Lions Club developed several communication templates, including newsletters and member toolkits , to spread a consistent message about the value of membership. “We The Lions Club International, one of the world’s largest service organizations, recently turned 100.

Win Back Your Lapsed Members

Associations Now

You might still get the newsletter or invites to events, but the reality is I find that most associations don’t know what they are giving away.”. What do you know about your lapsed members? They may be gone, but they shouldn’t be forgotten.

From Owning the Publication to Owning the Idea

Plexus Consulting

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs? While hard copy journals, magazines, and newsletters are disappearing, the vehicles that are most adapted to this new environment are already in the toolkits of most associations in the form of on-line publications and educational programs delivered through webinars, conferences and on-line classes. By Steven M.

From Owning the Publication to Owning the Idea

Plexus Consulting

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs? While hard copy journals, magazines, and newsletters are disappearing, the vehicles that are most adapted to this new environment are already in the toolkits of most associations in the form of on-line publications and educational programs delivered through webinars, conferences and on-line classes.

From the Corner Office: John Graham, ASAE

Association Adviser

print, directories, newsletters) that will continue to be part of the association communication mix? I have found that specific promotions are very effective if done as first class mail.

Advocacy Do’s and Don’ts

Association Adviser

Lange advised texting and tweeting the news, sending out e-newsletters, hosting live forums, posting web articles and even going back to “the old telephone tree.” “You can’t afford to be slow off the dime and [being tech savvy] puts you at the head of the class.”

Reaching Millennials (Gen Y) with Mobile

Association Adviser

If you want someone to reference your website first, read your newsletter, or sign up for a program when it’s convenient for them, I agree that a mobile site is essential. The app included class schedules, account information and most importantly real-time bus schedules.

Association Social Media: National Business Officers Association (NBOA)


The LinkedIn Company Page is used primarily for NBOA announcements (upcoming classes, conferences, deadlines, etc.). To do this, I scour a combination of blogs, websites and e-newsletters using SproutSocial , Feedly , Meltwater and Outlook.

Association Subculture: Lessons for Association Management from.

Association Subculture

Today I ran across a story about Matt Stone and Trey Parker, the creators of South Park and other most excellent entertainment pieces, where they ambushed a class on opening day at NYU to talk about the process of writing. What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? skip to main | skip to sidebar. Thursday, September 8, 2011. Lessons for Association Management from South Park Creators.

Legal Issues That Are Important To Any International Strategy.


Victory for Egypt’s Professional Class? An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. global association strategy, regional planning and local infrastructure to grow your business. About. Channels.

Great Marketing is NOT More Email

Association 141+

Conferences A call for sessions, a brief description in the program-at-a-glance, evaluations after each class - gargle, rinse, repeat.

Engineering Society Builds Chinese Community for Long Term Growth


« UAE Gems Dubai and Abu Dhabi Offer World Class Opportunities. global association strategy, regional planning and local infrastructure to grow your business. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products. Public Affairs. Services.

Class 78

Member Engagement: It's NOW or NEVER

Tom Morrison

When looking at member engagement, it is critical you understand which one of these three categories your members fall in to: Informational These are members who tap into your association for your newsletter, magazine, journals, online resources, etc.