Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Jeffrey Cufaude, Idea Architects.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

Best Benefit Ever: Always Be Prepared

Associations Now

Washington Fire Chiefs , an organization for the state’s fire departments, is joining forces with Enduris , a risk-management group, to offer members free risk-management classes over the next six months at different fire departments around the state.

Class 65

Email Tactics to Win Back Lapsed Members

Associations Now

In one category—those whose membership had expired three to six months prior—AARC promoted its latest online and continuing education courses with an invitation to rejoin and sign up for a class.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

E-newsletters and physical magazines. Online educational courses and webinars , as well as in-person professional development classes. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. Sponsorship programs are tricky.

4 Easy Ways to Give Members the VIP Treatment

Associations Now

Promote content that only members receive, such as special newsletters and association publications. Members-only classes, networking groups and webinars also show members that their annual fees are well worth the cost. Without members, your association couldn’t exist.

Association Ideas Borrowed From For-Profits

Smooth The Path

Often we try best in class strategies and tactics from other associations. Our members wonder the same thing each time they consider clicking a link to an article in our newsletters. For-profits are also excellent sources of ideas and best practices.

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From Owning the Publication to Owning the Idea

SocialFish

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?

Active Loyalty in the Lifelong Learning Business

WBT Systems

Which class fits my schedule? Do they take classes elsewhere? Be a reliable source of education all year-round through various channels, for example, a bi-weekly or monthly newsletter targeted to their interests, or a free webinar every now and then.

4 Posts on Association Marketing

SCD Group

While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. These newsletters try to accomplish too much, and in the end, they do very little to drive results.

Teach Your Members How to Build a Learning Habit

WBT Systems

Taking online classes and courses. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. Include micro-learning, or rewards such as digital badges , in the design of all online learning classes and courses. “Learning is what most adults will do for a living in the 21st century.”.

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Best Benefit Ever: A Promotional Boost for Memoirists

Associations Now

Each month memoirists will have the chance to be a “featured member” on the NAMW website and in the newsletter. Members of the National Association of Memoir Writers have a new opportunity to promote themselves and their work. What’s the benefit?

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

He announced the PUG in the Protech customer newsletter , issued promotional emails with a link to an online video discussing the PUG, distributed a PDF quick-start guide, and invited all users to attend what turned out to be a very popular webinar on the benefits of the PUG and how to get engaged.

Association Brain Food Weekly: 12.8.17

Reid All About it

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself.

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Reads of the Week: September 7, 2012

Reid All About it

It’s been several years since I took an online class but next week I start one from Coursera – modern poetry. I lead off this week with a request to your heart. And wallet.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A targeted newsletter and streaming video series helps them build rapport with prospects. Include industry-relevant business management classes in your online programs. A learning pathway is a designated route through online classes, courses, and other educational programs. Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”.

Getting the Most from Industry Contributors

Association Adviser

Imagine you’re back in one of your college classes. It’s a class you’re really excited about, and you actually already know a lot about the subject. Include a plug at the end of your weekly newsletter from time to time that reminds members that they can write for you.

Three Tips on Increasing Donor Engagement

Associations Now

million to send a class of a sixth grade students from Brooklyn to tour the university. In terms of modes of communication, most donors reported they preferred newsletters, direct mail, email, or a thank you note or call every once in a while.

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How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Keep the class size manageable—enough students for a productive social learning experience but not so many that you can’t regularly discuss the course with each of them. New players in the online learning market are bringing fresh ideas to online course development and marketing.

Course 105

Roaring Success: Lions Club Anniversary Grows New Members

Associations Now

First, the Lions Club developed several communication templates, including newsletters and member toolkits , to spread a consistent message about the value of membership. “We The Lions Club International, one of the world’s largest service organizations, recently turned 100.

Win Back Your Lapsed Members

Associations Now

You might still get the newsletter or invites to events, but the reality is I find that most associations don’t know what they are giving away.”. What do you know about your lapsed members? They may be gone, but they shouldn’t be forgotten.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

If not, let participants know what other classes or courses they need to take to earn that badge. Association newsletters, blog posts, and other publications. Participating in an online learning challenge is a great way to kick-start a new habit, acquire a new skill, or accomplish a long-desired goal. For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

The LinkedIn Company Page is used primarily for NBOA announcements (upcoming classes, conferences, deadlines, etc.). To do this, I scour a combination of blogs, websites and e-newsletters using SproutSocial , Feedly , Meltwater and Outlook.

From Owning the Publication to Owning the Idea

Plexus Consulting

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs? While hard copy journals, magazines, and newsletters are disappearing, the vehicles that are most adapted to this new environment are already in the toolkits of most associations in the form of on-line publications and educational programs delivered through webinars, conferences and on-line classes. By Steven M.

From Owning the Publication to Owning the Idea

Plexus Consulting

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs? While hard copy journals, magazines, and newsletters are disappearing, the vehicles that are most adapted to this new environment are already in the toolkits of most associations in the form of on-line publications and educational programs delivered through webinars, conferences and on-line classes.

Association Subculture: Lessons for Association Management from.

Association Subculture

Today I ran across a story about Matt Stone and Trey Parker, the creators of South Park and other most excellent entertainment pieces, where they ambushed a class on opening day at NYU to talk about the process of writing. What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? skip to main | skip to sidebar. Thursday, September 8, 2011. Lessons for Association Management from South Park Creators.

From the Corner Office: John Graham, ASAE

Association Adviser

print, directories, newsletters) that will continue to be part of the association communication mix? I have found that specific promotions are very effective if done as first class mail.

Great Marketing is NOT More Email

Association 141+

Conferences A call for sessions, a brief description in the program-at-a-glance, evaluations after each class - gargle, rinse, repeat.

Advocacy Do’s and Don’ts

Association Adviser

Lange advised texting and tweeting the news, sending out e-newsletters, hosting live forums, posting web articles and even going back to “the old telephone tree.” “You can’t afford to be slow off the dime and [being tech savvy] puts you at the head of the class.”

Member Engagement: It's NOW or NEVER

Tom Morrison

When looking at member engagement, it is critical you understand which one of these three categories your members fall in to: Informational These are members who tap into your association for your newsletter, magazine, journals, online resources, etc.

Reaching Millennials (Gen Y) with Mobile

Association Adviser

If you want someone to reference your website first, read your newsletter, or sign up for a program when it’s convenient for them, I agree that a mobile site is essential. The app included class schedules, account information and most importantly real-time bus schedules.

Association thoughts on returning to the gym

AE on the Verge

Why spend valuable web or newsletter space overly promoting programs no one wants to attend when you could instead focus on or promote the things they all want? Your teacher might be another association executive who can help if you just take the time to ask, a personal trainer, or someone teaching a class. I haven't gone to a gym regularly in years, maybe decades. But now I am going regularly. A few thoughts on associations reflected through my gym. You have to improve.

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DOTS.Will You Be Collecting or Connecting

Tom Morrison

The options available to us are unlimited in pushing out content including: social media, conferences, print newsletters, e-news, videos, and blogs.you name it, it's out there.

Class 52

7 association management techniques that come from having a teenager

AE on the Verge

I had an employee lacking experience with accounting - so I suggested signing up for an accounting class. Same is true with volunteers, officers and staff - if someone writes a great newsletter article, did a wonderful radio interview, ran a great meeting, secured a sponsor - tell them! I think those who start in association management after their kids pass the teenage years have the added bonus of the wisdom that comes from that parenting.

Abscence (of Discomfort) Makes the Heart Grow Fonder

The Big Picture

" - Would you prefer our newsletter on dead trees, via e-mail, RSS feeds or would you just like to check out the Web site when you were interested in information? "Its a juggling act to "determine what the market is willing to pay" and deliver a first-class product that turns a profit." The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+.

Welcoming New Members

Association 141+

Regular newsletters/e-journals/e-publications that are member benefits and not sales. While the decision to join is often made because of a single point of value entry (attending the conference, taking a class, a certification, etc), the decision to renew is usually based on the value the member finds in belonging in that first year. Members often join for a single reason – perhaps it is a conference, or signing up for a course or certification, or wanting to join a local component.

David Gammel's Web Strategy Report, Volume 1, Issue 8

High Context

How to make one like I did for this month’s newsletter? Frustratingly, I’m not aware of a similar class of product on the Mac for creating screencasts. Subscribe via e-mail. Thoughts On Strategy: Shopping vs. Buying. I just finished reading Clotaire Rapaille’s The Culture Code, in which he marks a key distinction about how Americans perceive shopping compared to buying.

Legal Issues That Are Important To Any International Strategy.

GlowGlobally

Victory for Egypt’s Professional Class? An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. About. Channels.

Engineering Society Builds Chinese Community for Long Term Growth

GlowGlobally

« UAE Gems Dubai and Abu Dhabi Offer World Class Opportunities. GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products. Public Affairs. Services.

Class 52