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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. For example, are they opening newsletters, attending meetings, volunteering? You may have noticed that your members were engaging with your organization in different ways. age, geography, job type).

Revenue 169
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Member Onboarding Series, Part 2: How to Make Sure New Members Get Their Money’s Worth

Associations Now

They got our newsletters, but outside of that, that was it.” America a world-class treatment early on, “even if they’re just a $500, $1,000 organization, to make sure that they also feel like their membership is valued—and it’s not just a second thought—by having calls with them and somebody on our senior leadership team.”

How To 113
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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

E-newsletters and physical magazines. Online educational courses and webinars , as well as in-person professional development classes. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. A few common areas where associations accept sponsorships are: Conferences and other events.

Revenue 222
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Teach Your Members How to Build a Learning Habit

WBT Systems

Taking online classes and courses. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. Listening to podcasts. Watching videos. Attending webinars.

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Tips for Marketing (Online Courses) To Your Association Members  

Forj

It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Sending creative and personalized newsletters and emails to let members know about your latest class offering, trade show, or event is a sure way to get their attention.

Course 98
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3 ways to increase virtual engagement

Association Success

Use this to not only inform your social media content but also your blog, newsletter and the kind of conversations you’re choosing to get involved in as an organization. . Weekly and monthly reporting is necessary to learn what kind of content is receiving the most engagement.

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Best Benefit Ever: Always Be Prepared

Associations Now

Washington Fire Chiefs , an organization for the state’s fire departments, is joining forces with Enduris , a risk-management group, to offer members free risk-management classes over the next six months at different fire departments around the state. These classes are open to members of either WFC or Enduris.

Class 56