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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

Marketing 159
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Daily Buzz: The Evolving World of Content Marketing

Associations Now

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. Does your association need more employees, or the support of a marketing agency? Other Links of Note.

Content 76
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How to Delight Meeting Attendees in 2020

Associations Now

The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility.

Cleveland 103
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Hitting the Professional Meeting Trifecta with Unique Venues

Associations Now

Cathy McPhillips, VP of Marketing for the Content Marketing Institute, says planners should consider locations that meet a host of needs for their clients, even if they seem off the beaten path. It’s amazing how many of our international attendees tell us that Cleveland isn’t at all what they expected,” McPhillips says.

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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 139
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Connection to a Locale Fosters Authentic Interactions with Peers

Associations Now

Wills, senior vice president of marketing programs and business development for ConferenceDirect, a meeting solutions company based in California. For its own biannual CDX conference last fall, ConferenceDirect selected Cleveland, Ohio because of its up-and-coming reputation.

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MGM & Delos Partner for Productive Meetings & Relaxing Stays

Associations Now

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. The Global Wellness Institute estimates that wellness is a $134 billion global market that will grow to $198 billion by 2022. Two years later, in 2014, MGM Resorts expanded that partnership to include its meeting rooms.