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Three Ways for Marketing Teams to Improve Content Strategy

Associations Now

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. Share your experiences in the comments.

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2 Top Errors in Web Content

YourMembership

Columbus Chamber may seem like enough of an identifier but there are twenty-two cities/towns named “Columbus” throughout the United States and who knows how many others have Columbus in their names (Columbus Township…Columbus Junction… Columbus Heights?). A fun weekend in St.

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Daily Buzz: Your Meeting Venue Is Renovating. Now What?

Associations Now

Also: leveraging online communities as a marketing tool. Meetings Today spoke with John Page , general manager for SMG for the Greater Columbus Convention Center (GCCC)—which underwent a major renovation last year and where the ASAE Annual Meeting & Exposition will be held in 2019—about his advice for meeting planners.

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Association Brain Food Weekly: 8.9.19

Reid All About it

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list: But first, for your listening pleasure… the Greater Columbus Convention Center put together an #ASAE19 inspired playlist on Spotify. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Location: Columbus OH.

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Association Brain Food Weekly: 8.2.19

Reid All About it

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. Wow, so good.

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Daily Buzz: How to Stay Relevant in Changing Times

Associations Now

The hits from the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, just keep coming. Content Marketing Institute examines what it would take to make the relationship better, even if it means a breakup. and #ASAE19 for this special evening. pic.twitter.com/72NXkyzIn9. — Leanora Minai (@LeanoraMinai) August 13, 2019.

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. homes last year, according to the Direct Marketing Association, and 89.6 million More than 12.5