MemberClicks

MAY 17, 2022

In fact, getting lapsed members to return to their membership is much easier and cheaper than trying to attract brand new members, and should be one of your key strategies in growing your membership. Did they find the price too high? Use that as part of your re-engagement strategy! Let’s take a look! Offer a discount.

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Reid All About it

AUGUST 9, 2019

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list: But first, for your listening pleasure… the Greater Columbus Convention Center put together an #ASAE19 inspired playlist on Spotify. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Location: Columbus OH.

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SCD Group

SEPTEMBER 13, 2015

We flew to Columbus over the weekend. Lower prices. We were in Columbus for a football game at Ohio State. Branding is a buzz word to some but more likely a growth strategy and tactic to others. An easy – and comfortable – decision. that saved me a 20+ minute drive to/from the grocery. without looking for a sign.

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SCD Group

SEPTEMBER 3, 2012

Last year’s initial Content Marketing World Conference was awesome and I can’t wait to share the ideas surfaced this year in Columbus! We’ll conclude with teams (from the audience) working on content marketing strategies and tactics. Strategy | Content | Discovery. a hands-on effort. Newer Post. Older Post.

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Reid All About it

OCTOBER 21, 2022

Learn about the onsite sustainability activations at PCMA Convening Leaders 2023 and the ways PCMA is engaging with the host destination, the Greater Columbus Convention Center, catering, attendees, and partners to produce a more sustainable event. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies.

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MemberClicks

JULY 12, 2022

While there are multiple ways to attract and retain members, one approach is to revise your pricing model. Members select a package that meets their specific engagement needs or requirements — and, as the name implies, different packages have different pricing. What are other types of membership models? Fair share model.

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