How to Set Realistic Member Acquisition Goals

Moery Company

First of all, don’t leave member acquisition decisions to your board or the membership committee. And, the most they’d ever recruited was 500. To set realistic goals, look at your existing renewal rate across your membership categories or membership segments.

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A Welcome Role for the Membership Committee

Associations Now

One association puts its volunteer membership committee to work in calling all new members to welcome them to the association—a rewarding effort for members, volunteers, and the association alike. At the committee level, though, there seems to be no hard and fast rule.

How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to

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Membership Hack: Card-Carrying Volunteer Recruiter

Associations Now

The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved. How to hack it? The New Jersey Society of CPAs was on a mission to engage members face-to-face and recruit some volunteers at the same time.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How to Build an Association Board of Directors


Membership pro, Frank Kenny, explains how to build a board of directors that is representative of your members (and why it’s important you do so). How many are men? How old are they? Choosing good board members is critical to your association’s success.

Stronger by Association: How to Start an Association

AMR Management Services

How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. objectives in place, the founding affiliates took steps to put their. Pages.

Lunchtime Links: How to Get Volunteers (And How to Keep Them)

Associations Now

How to do both, and more, in today’s Lunchtime Links: Volunteer magnet: There’s nothing like the first few days of a volunteer program when the energy is up and you’ve got people lined up around the block to help. Your volunteer programs have to have impact.

How To Apply Social to Membership Retention and Renewal


It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. You need to own the data, but that’s a good thing! What can YOU do to help your association get the most out of social? This is how.

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How to Build a True Learning Community at the Core of Your Membership Model


I use the term “developmental learning” to specify learning that is purposeful—leading to specific solutions to specific problems and constantly developing participants along competency-building paths. Welcome to a day in his life.

The #1 Membership Development Mistake—and How to Avoid it

Association Success

Talking to potential members shouldn’t be a sales conversation. She assumed that because I initiated the call I was ready to sign up, so she immediately went into convincing mode. She tried to pressure me into joining without any understanding of my interests, needs, or motivation. To make matters worse, when I told her as much, she became defensive and argumentative. I had to hang up on her! And I’d bet that I’m not the only person that this has happened to.

Member Q&A: Who Makes the Call?

Spark Consulting

Member-to-member (or member-to-prospect) communications can be very effective, IF you can persuade your members to actually make the calls. We’re often tempted to ask volunteers to call lapsed members – in fact, that can be a stated requirement of serving on a membership committee. The best place to start with a member-to-member contact campaign is welcoming new members. What caused him to join?

Using Board Members to Engage Attendees at Your Trade Show

AMR Management Services

Using Board Members to Engage Attendees at Your Trade Show. Your conference committee, board of directors and association staff has spent countless hours putting together a trade show or convention that will be beneficial for both attendees and exhibitors. How to Start an Association.

Five Onboarding Tips for New Members - Moery Company

Moery Company

Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program. Do you invite them to a meeting or a committee discussion on an important topic?

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To Collaborate or Not to Collaborate that is the Question

Membership Marketing

To Collaborate or Not to Collaborate that is the Question. I do not function well on a committee. The challenge for me is that many times, I think I know the right answer and I do not have the patience to wait for the group to come to a conclusion.

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Achieving Success in Diversity and Inclusion

Association Advocacy Chick

We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee? The committee also coordinates the ASAE Diversity Executive Leadership Program (DELP). AAC : Identify some of the most pressing issues for associations when it comes to D + I. . Focus on Recruitment.

Membership Hack: Volunteer Matrix

Associations Now

The American Alliance of Orthopaedic Executives uses a volunteer matrix to recruit members to get more involved. How to hack it? Tweet it to @AssociationsNow with the hashtag #MembershipHack or email

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. Jimmy Daly at Animalz describes three big challenges to producing great content.

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Best Practices for Developing and Launching Member Councils – Part 1 - Moery Company

Moery Company

A common theme most associations wrestle with is the question of how increased engagement can lead to renewal and acquisition growth. The following illustrates why councils can be a significant strategic ‘play’ and, Part 2 will touch on how to launch with success.

Daily Buzz: Retaining Chapter Leaders

Associations Now

Here’s how you can empower your leaders to prevent turnover. It can be frustrating to recruit and train a chapter leader just to have them drop out or burn out a short time later. A vacation policy built for a new age: 40 days off to use as you choose [link].

Members Hire Tomorrow’s Associations

Potomac Core

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Members expect their Associations to be nimble, future focused, and having the speed and foresight to help move an Industry forward.

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Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

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Crowdsource Members to Propel Ideas and Projects Forward

Associations Now

The wisdom of the crowd can go to work for your association. At #ASAE19, several speakers explored how associations can use crowdsourcing to generate new ideas and opportunities for member engagement. Recruit members as social influencers.

Daily Buzz: Cultivating a Young Professional Membership Base

Associations Now

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more?

Association Brain Food Weekly: 10.12.18

Reid All About it

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. WBT Systems explains how to motivate members to buy what you’re selling. She suggests ways you can learn how to speak like an industry insider.

Learning and Growth

Eric Lanke

I''ve been writing about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces. As such, we have to think and act more intentionally about this aspect of the encounter. How do they expect me to do this?

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

Can Advocacy Save a Board?

Associations Now

One writer argues that a standing committee can give a board a stronger backbone. Last week, I wrote about how one association helped keep its past presidents engaged in the work of the organization. These are good things to have in board members.

Is your membership organisation’s board digitally savvy?

Optimist Consulting

I recently read a great new document, Making digital work: 12 questions for trustees to consider , which contains useful guidance on what your non-profit board should be thinking about when it comes to digital. They are also likely to bring digital expertise from their daily job.

A Little Something About 20-somethings

Association Management

In talking to these individuals, I've found many who share a deep concern that standards-focused organizations are “graying” and that in order to sustain and grow their groups, they need to attract a younger, more diverse membership.

Association Brain Food Weekly: 3.10.17

Reid All About it

How often do you find yourself doing something that’s at odds with what’s best for you? Something you do to check out and ignore what the best truest part of you would do. DelCor explains what they need to know and provides some solutions in case they don’t.

So Your Members Want to Add More Communities?

Higher Logic

In fact, they love it so much they want to create their own, smaller communities for specific groups of people. One enthusiastic group wants a community dedicated entirely to just one of your new products. When to allow new communities -- and when to draw the line.

Monday Buzz: Appealing to New Graduates

Associations Now

How to engage and recruit new graduates to your association. The class of 2017 has collected its hard-earned diplomas and is ready to head into the workforce. Now is a great time for your association to engage with and possibly recruit these new college graduates.

Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

During our April 16 Higher Logic Learning Series webinar on volunteerism in honor of National Volunteer Week (#NVW2015), Peggy Hoffman and I were unable to get to all the questions in our allotted hour. So we’re hitting the rest now: How do you find out what rewards the volunteers like/want? And it’s OK to be forward about it: “What would be a meaningful way for us to show our appreciation for your contributions?” So how do you make the transition?

4 Great Ideas From a Membership Idea Exchange

Associations Now

When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment and engagement ideas got members talking. ” Given ASAE’s value proposition to “connect great ideas and great people,” this makes sense.

Aluminum Association Forges New Membership Model

Associations Now

Aluminum Association executives hope the structure change will bring academics and other experts into the fold as it pushes its recruitment efforts. To join the organization as an individual, a person must be nominated by an association official and then vetted by the membership committee.

Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

But how do you get people to make that first investment of time and money into one of your online courses? Psychology: appeal to the emotional brain. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. We’re wired to return favors—whether it’s inviting someone to a party, picking up the bar tab, or buying frozen appetizers at Costco.

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Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action. Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. What can you do to bridge them?

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Association Brain Food Weekly: 1.6.17

Reid All About it

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Creatives are encouraged to follow their rebellious minds where they lead since procrastination is now seen as a sign your brain isn’t ready to buckle down.