WBT Systems

JANUARY 23, 2018

After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Problem: Market need. Is there really a market for this course? Your committee said there would be a demand for it. Are they in the position to know what the market needs?

Course 175

Course LMS Price Newsletter 175

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Associations Now

NOVEMBER 26, 2023

Rich Vallaster, DES, CEM, director of marketing, trade shows & events at A2Z Events, explained in the article that these days a person registering for a conference isn’t the evidence of commitment that it used to be. One solution to this issue, of course, is to increase prices, and penalties for cancellation.

Price 64

Price Certificate Course Tools 64

Reid All About it

JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Host: ASAE.

LMS 369

LMS Certificate America Committee 369

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 160

Course How To eBook Price 160

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

WBT Systems

FEBRUARY 20, 2018

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 160

Education How To Certificate Committee 160

Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. The lower price of MMS is due in part to its limited functionality. Functionality.

Membership Management 117

Membership Management Software Association Management Price 117

Reid All About it

JANUARY 3, 2020

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.” Ann Gynn, Content Marketing Institute ). Host: KiKi L’Italien, founder, Amplified Growth.

Chicago 259

Chicago New Jersey Arlington Committee 259

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: 3: Membership Tiers and Pricing. 8: Marketing ROI. 1: Budget. 2: Revenue Diversification.

Revenue 102

Revenue Software Price Technology 102

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

Mooc 192

Mooc LMS Sample Survey 192

Associations Now

AUGUST 13, 2018

Looking to make the most of a stabilized market where greeting cards are gaining in popularity again, the Greeting Card Association announced it would launch its own tradeshow in 2019. And GCA has good reason to think this will be the case.

Price 72

Price Social Media Committee Products 72

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. While sexual harassment typically involves employees, actions by volunteers, including officers, directors, and committee members, also may cause problems. Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

Spark Consulting

JULY 2, 2019

Although do remember, those large scale partnerships may not be in every supplier’s budget, and even if they are, you likely need to provide lower-price entry points where they can try you out before they will be willing to make a large-scale financial commitment.). That’s what I thought.

Discount 199

Discount Price Committee Maine 199

GrowthZone

JULY 24, 2018

Pricing available on the GrowthZone website and product demos available upon request. Pricing available upon request. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Product demo and pricing available upon request.

Software 84

Software Association Management Austin Atlanta 84

Higher Logic

MAY 29, 2020

Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Spark Consulting

NOVEMBER 20, 2017

Marketing General has some helpful base formulas you can use as a starting point. Members contribute to the good of your association and the profession or industry you serve in all kinds of ways that have no price tag attached to them. But how much more? That’s where things get tricky.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. The distance between great marketing and great customer experience is only as wide as you make it. Focus on the Future Today the emphasis is shifting.

Marketing 17

Marketing LMS System Team 17

Association Subculture

JUNE 13, 2013

I can''t tell you how many times I have seen programs developed in committees, with painstaking attention to detail and marketing, vigorous debates around pricing, long contracts drawn up establishing royalty relationships and then well timed wide launches at conferences or events with a full court communications press annnnnnnnnnd.crickets.

Association Management 100

Association Management Price Revenue Committee 100

Reid All About it

JUNE 3, 2016

. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

AMG

JULY 21, 2022

Thanks to the efforts of the NC Legislative Action Committee (NC LAC) and a team of volunteer stakeholders over the last two years, NC Senate Bill 278 was recently signed into law by North Carolina Governor Roy Cooper (now enacted Session Law 2022-12). He’s been in the trenches on this issue since 2019.

North Carolina 52

North Carolina Committee Raleigh Charlotte 52

Reid All About it

JUNE 23, 2017

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies. For one, you can learn how to strategically price and package education offerings to build membership and increase retention. Presenter: Anna Toon, learning product marketing manager, Abila. Host: American Marketing Association.

DC 153

DC Content Education Software 153

Reid All About it

JUNE 24, 2016

As an industry, we’ve been secretive about what goes into AMS pricing. Learn what goes into AMS pricing, how to control the costs of a new AMS, and what questions you should be asking technology vendors to ensure the right fit. Host: ASAE Young Professionals Committee. *all times are Eastern Daylight Saving Time.

LMS 150

LMS Washington Cost Innovation 150

Reid All About it

JUNE 12, 2020

I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Identify signals in the market that can impact how you operate. Jeffrey Cufaude ). 1 CMP credit. More info/register.

Montana 243

Montana Leadership Tools Innovation 243

Associations Now

OCTOBER 2, 2018

Do you invite them to a meeting or a committee discussion on an important topic?” As 2019 draws nearer, Business 2 Community outlines the email marketing strategies that will be popular next year. Understanding how technical employees work can be key for leaders to bring projects to fruition, says Alan Price in a post on Forbes.

Email Marketing 92

Email Marketing Project Price Committee 92

Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Find out what bottom line impact virtual events have had on associations, the current uptake of hybrid events, what models and pricing strategies associations are considering for hybrid events, and new challenges and opportunities hybrid can bring to associations and their post Covid-growth strategy.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc. Membership benchmark data. Host: PCMA.

Video 195

Video Technology Content Strategy 195

Reid All About it

MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Organizer: ASAE Marketing Professionals Advisory Council.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Reid All About it

JULY 16, 2021

Learn how to design an event program that’s agile and includes a variety of experiences, adapt your plans without doubling your workload or breaking your budget, expand your options by complementing in-person events with online components, and maximize revenue through creative pricing and sponsorship models. More info/register. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

GrowthZone

JUNE 17, 2019

Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee. Marketing Before, During, and After. More Tips: Choose a golf course considering the level of difficulty your members want, and the price they are willing to pay.

Tips 60

Tips Course Social Media Video 60

GlowGlobally

JULY 26, 2016

Many “global” associations have no formal global strategy, are conducting little local marketing, and are disappointed with the results of their international partnerships. Session Presenters: Steen Jakobsen, Steering Committee Member, Dubai Association Center. Developing a Global Marketing Strategy across Multiple Markets.

Handbook 60

Handbook America Marketing Strategy 60

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41