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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Member recruitment. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m. More info/register.

Revenue 210
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9 Strategies for Marketing Membership to Gen Z

Membersuite

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there.

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Association Brain Food: 1.5.24

Reid All About it

Host: UST Education Speaker: Tim Hopkins, CAE, Chair, ASAE Diversity + Inclusion Committee, and practice director, McKinley Advisors Thu 1/11 at 12 p.m. 1 CAE credit. More info/register. Host: UST Education Speaker: Mark Bullard, Founder, BrainSquall Wed 1/10 at 1 p.m. 1 CAE credit. More info/register. More info/register. 1 CAE credit.

Revenue 277
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Association Brain Food: 11.10.23

Reid All About it

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). s DE&I committee. Bulletin describes how a member app enhances and fosters member engagement. More info/register. 1 CAE credit. .

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Association Brain Food: 3.17.23

Reid All About it

They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Association revenue. Gen Z in the workplace. More info/register. 1 CMP credit. More info/register.

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Association Brain Food: 7.21.23

Reid All About it

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195
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Association Brain Food Weekly: 4.9.21

Reid All About it

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Website insight.

San Diego 370