Remove Communications Remove Content Remove Email Marketing Remove Revenue
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Email Marketing vs. Marketing Automation

Higher Logic

Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. Improving Communication Across the Customer Lifecycle.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

Revenue 296
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement.

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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. by Tony Rossell, Marketing General Inc. Staff meetings. Ready to veg a bit?

Revenue 210
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Striving for Success: Improved Communications

GrowthZone

Through these blogs, you will learn from user experiences how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The following highlights responses from solution users who noted improved communications from using GrowthZone.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Non-Dues Revenue. What are those effects? Member Retention.

Tools 296