Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

11 Proven Communication Tactics to Increase Member Engagement

GrowthZone

In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. Focused correspondence to members.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Proven Member Engagement Strategies for Associations

GrowthZone

According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Concentration on sharing relevant content. Survey members to determine how to better-engage them.

Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. Find out precisely how your members are suffering and consider offering them solutions by providing information, training, and community.

How to drive member engagement with Nimble AMS

Nimble AMS

So how can you recruit, reach, and retain members to achieve these strategic goals? Increase member engagement. ?. Three effective ways to increase member engagement. Build a bustling online member community. How to drive member engagement with Nimble AMS.

Grow member engagement?with your learning program

Nimble AMS

members. Now is the time to double down on your learning program and increase member engagement. Four ways to grow member engagement with your learning program. Your members are used to utilizing your member portal to complete member activities.

4 Best Practices to Increase Member Engagement

Aptify

Where would your association be without member engagement? Active, engaged members renew their memberships and help to bring even more members into the fold. But getting members more involved isn’t always simple to achieve. Make New Members Feel Welcome.

5 Strategies to Encourage Member Engagement Digitally

Blue Sky eLearn

No matter how large your association is or how widely your members are spread out around the country and even the world, the internet has the power to keep you all connected. This is especially useful if a global pandemic prevents your regular in-person meetings and member engagements.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Targeted Communication. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. When it comes to keeping your association members engaged, the first step you should take is optimizing your website. Member portals/directories. Targeted Communication.

Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Why do members join associations? As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. Online member profiles.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members. They grow new member renewal rates by 9.7% on average, and they improve not only new member engagement but overall member engagement too.

Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. Just think about the difference between the expectations of a one-time donor and those of a longtime member.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Best practices would be to ask members in a survey if they’d like an online community.

Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. The next best thing is to quickly craft a crisis resources web page for your members. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. A cheer for 2020: ??

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. We structured the session around three stories, each connecting to a critical concept we wanted to convey and discuss regarding member engagement. Because I’ve been one of these members.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Sponsored content.

The Power of Visual Content in Association Communications

Association Adviser

Visual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information. Features Marketing & Communications AGC of America association communications audience engagement Facebook advertising member engagement twitter engagement United Motorcoach Association visual contentYour brain is hard-wired to identify and process visual information more efficiently.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement. Keep in touch with members through automated messaging.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement? Define the Engagement Goals for your Organization. It is also imperative to segment your members into distinct member personas.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Story Time: Member Engagement Gone Awry

Associations Now

Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. Today’s communicators just craft a hashtag, sit back, and let people tell their own stories! We call it an “engagement” opportunity, but it’s mostly just a ploy for testimonials, and most sane people—i.e.,

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. But everyone thought everyone else was on top of reminding members about the upcoming advocacy initiative, so no one sent them anything about it. If so, interdepartmental silos might be keeping you from an effective member communications schedule.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Improving Your Member Communications, Part 1

Association Adviser

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. Features Marketing & Communications association communications benchmarking communications strategy live events member engagement social media social media strategy strategy video

4 helpful tips for communication during a health crisis

Nimble AMS

What to do in uncertain times when communication is key. Every day brings more uncertainty with the spread of Coronavirus, and your association has a need to expand your communication. Keep members up to date with valuable information.

How Onboarding Is Key to Future Member Engagement

Aptify

So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Not all members prefer to receive communications the same way, at the same time, in the same format.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Not all members prefer to receive communications the same way, at the same time, in the same format.

6 ways a microsite can help your small association drive big results

YourMembership Blog

Whether you’re hosting virtual or in-person events, it’s always important to look for ways to more effectively communicate the events’ value. Membership & Marketing Member Engagement Mobile Design Non-dues Revenue Event Management Design Services

Course 260

Taking the Time to Communicate Right

Association Adviser

You have helpful programs designed for your members. None of those lofty accomplishments mean a thing if you’re not telling your members—and potential members—why it should matter to them. Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. ” Make the time to speak directly to your members.

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs. 1: Assuming Too Much About Your Members. We know our members. We know our communications. Member profiles.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? Maybe you’re struggling with: Retaining and recruiting more members. Member Retention.

Tools 249

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree.

The Hottest Trends in New Member Onboarding for Associations

Smooth The Path

New member onboarding is evolving across the association industry. Perhaps the new member would be asked to introduce themselves at a chapter event. Without the competition for our member’s time and attention, this self-serve model was sufficient.

Is your association missing an event microsite?

YourMembership Blog

As an association professional, you look for ways to more effectively communicate the value of your organization’s events. Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters, and the social and networking opportunities. Membership & Marketing Member Engagement Member Retention Mobile Design Design Services

Course 203

7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. To counter this, try adding an unexpected element: community engagement. Engagement helps you accomplish your larger goals for the virtual event.

Tips 220

Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? At the MMCC conference in May, Dan Bennett spoke about the importance of bringing stories to your membership communication to convey who your association serves and why people should belong to it. Members. Repurpose your content into different mediums.