Embrace Personalization and Improve the Member Experience

Nimble AMS

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.


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5 ways an online community is key to delivering a great member experience

Nimble AMS

Delivering value for your members is what your association is all about. You’re the place your members go to stay informed, network, and advance their careers. In fact, Community Brands research shows that networking is one of the primary reasons members join an association.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. You must meet, and ideally exceed, member expectations.?Otherwise,

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? They provide highly-personalized experiences that we’ve all come to expect.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. A cheer for 2020: ??

3 member mistakes and how your association can avoid them

Nimble AMS

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. Not anticipating member needs.

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Crush your membership goals

Nimble AMS

Get your member data in shape to a void the lapse and crush your goals! . When you think about member retention, you might not think about the state of your member data. The study’s findings point at the importance of communicating with members in a more personalized way.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Onboard New Members. Use Webinars to Communicate.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

Micro-moments and their mighty impact

Nimble AMS

In today’s high-speed world, member engagement can be challenging. How do you connect with members when their attention is divided among so many places and activities? They represent a big opportunity to connect with your customers (your members) when they’re looking for something.

Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. Find out precisely how your members are suffering and consider offering them solutions by providing information, training, and community.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Your prospective members expect that your organization has transformed digitally just like all the other companies and brands they interact with. Experience.

Grow member engagement?with your learning program

Nimble AMS

members. Now is the time to double down on your learning program and increase member engagement. Four ways to grow member engagement with your learning program. Easy, familiar enrollment and purchase experiences. Offer a variety of content offerings.

How to drive member engagement with Nimble AMS

Nimble AMS

So how can you recruit, reach, and retain members to achieve these strategic goals? Increase member engagement. ?. Three effective ways to increase member engagement. Build a bustling online member community. A great way to start is by offering an online member community.

How to make your association’s data talk

Nimble AMS

It can give you deep insights that help your organization make more informed decisions and drive a better experience for your members. It’s nearly impossible to remember to update member data that’s hanging out in spreadsheets and various systems every time something changes.

Is Your Association Providing a Quality Digital Experience?


By Brian Smith – Communications Specialist. M any of our daily interactions and communications are through screens , and i t’s not just television. The digital customer experience is a c ombination of all your association’s digital interactions. M ultilingual content .

5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

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Keep the love alive: Relationship advice for you and your members

Nimble AMS

It’s a love story for the ages: your association and your members. Like any good relationship, you and your members are stronger together. But the bond between you and your members needs attention to stay strong. Don’t let your members slip away.

10 Ways to Learn with Higher Logic

Higher Logic

From marketing automation to customer experience to all things community, happy learning with Higher Logic! This delivery method eliminates the need for travel and the additional expense and time out of the office associated with it, while still providing a high quality, live, instructor-led interactive learning experience. Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When the event is over the desert returns to its natural state, no trace to show of the bustling city that once was, and the Burning Man Regional Network works to play a vital role in the year-round extension of the Burning Man experience, supporting it as a global cultural movement.

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. How many emails will new members get?

2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Meghan Gowen | VP of Client Communications, CommPartners. If you’re automating your email marketing communications, you’re using AI. Dialing back to ‘systems of action’ - your AMS is your central view of member data, but you have all these other systems that still can do more together.

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How to Get Amazon-Level Personalization (With No Extra Effort)


The dresses were Amazon’s suggestion, and that personalized recommendation created an ideal online experience for me. But Amazon isn’t the only pervasive brand that’s personalizing the online customer and member experience. To provide a great online experience and effectively engage your members, you need to get as close to Amazon’s personalization level as possible. Amazon has already defined and developed methods to customize digital experiences.

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Daily Buzz: Want to Communicate Better? Build Trust

Associations Now

Also: how data visualization can improve the member experience. But effectively communicating takes more than public speaking skills. Trust is a critical element in effective communications. So your association has a bunch of important data that’s valuable to members.

The Evolution of Experience with Marketing Automation

Higher Logic

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. People still go to the cinema for the experience, so to compete the experience had to change. Restaurants still need and promote a friendly wait staff and good food but again, to compete, the experience has evolved.

Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Automate your communications. Create comprehensive member profiles. Automate your communications.

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Getting buy-in from your association’s leaders for an online member community

Nimble AMS

For associations, attracting, engaging, and retaining members is a continuous effort. Add to that members’ preferences for convenient digital communications and virtual networking, plus your need to engage with members virtually at a time when you can’t rely on face-to-face activities.

Does Your Community Throw Love at the World? (Time to Start)

Higher Logic

For community builders looking to forge long-term relationships with their members or customers, it’s important to recognize that love can make people feel inspired, valued, and unstoppable, whereas the lack of it can cause people to lose interest and disengage. People are willing to do just about anything for someone they love, so I ask, what are you willing to do for the online community of members or customers that you love?

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. Keep job postings open to the public to entice prospects, but make the application available to members only. This creates a public-facing benefit that helps potential members find you while also providing a compelling reason to join. Professional experience.

Personalization Tips: How to Reach More Association Members Through your AMS Software


And neither do your members. Personalization in marketing and sales has changed irrelevant ads into helpful content. It’s a smoother, more enjoyable experience. It’s also something people, your members included, have come to expect. We expect to be shown ads that are relevant to our interests and emails with content that addresses our individual problems. It ’ s your members’ new norm. Personalization isn’t just important to your members, either.

Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

For example, when a new member joins your association, your AMS shoots that piece of data over to integrated software. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. The wheel is moving toward a better member experience.

How to Use Your Online Community to Better Understand Your Chapters

Higher Logic

How are chapter members interacting? Give chapters a dedicated space of their own where they can focus on their members and their priorities. Chapters, committees, volunteers, events, and special projects can all have their own communities with content and activities that are customized to their needs. Create communities for each of your chapters, allowing them to personalize their homepages with different activities, ads, and content that’s relevant for their members.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. People don’t like it when their emails aren’t personalized , because it really is helpful when the organization is sending you relevant content and suggestions. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos.

Our Members Are Not Crazy

Smooth The Path

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. Hearing member’s stories is such a valuable thing, but these stories can be tricky to hear.