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Smart Social Media Strategies for Conferences

Associations Now

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

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Why your association needs a social media strategy

MultiBriefs

{summary} There's no doubt that social media has become an integral part of our daily lives, revolutionizing the way we connect and communicate. Whether you are a professional, trade or community-based association, no one can afford to ignore the potential benefits of having a robust social media strategy.

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Storytelling for Change: 5 Content Strategies for Nonprofits

NXUnite

After segmenting your audience, create tailored messages and content for each group. Consider when your audience is most receptive to communications. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content.

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Don’t Grimace! Comedy in Social Media is Here to Stay

Association Adviser

No matter the extent of your social media usage, you probably heard of the summer’s most popular viral meme – the Grimace Shake. With an initial Instagram post of Ronald McDonald’s periwinkle peer that included the caption “it grimace i’m taking over,” McDonald’s dominated the social media landscape […] The post Don’t Grimace!

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. At the same time, print media is seeing a resurgence. Repurpose content whenever and wherever possible.

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Drafting a Social Media Policy for Your Association

Association Adviser

You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? Learn more.

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How to Drive Traffic to Your Community Using Social Media

Higher Logic

Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Chances are if it is a popular topic in your community, it will also be engaging on your social media pages as well.