How to Build Strong Social Media Communities During Difficult Times

Association Adviser

Building a strong social media community for your association takes effort and empathy. Use these tactics to strengthen your social media communities. The post How to Build Strong Social Media Communities During Difficult Times appeared first on Association Adviser.

How Often Should You Communicate With Your Members and Industry? – Ask JP #075

Moery Company

Hello, it’s another edition of Ask JP, the question today was, how often should I communicate with our members and our industry? I don’t believe you can communicate too much. We are media companies. We are media platforms.


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Going “All In” on Social Media - Moery Company

Moery Company

This social media tactic may help you build awareness and provide a launching pad for more sales in your organization. Our entire team follows our current clients, prospects, and thought leaders in the association business on every social media platform. At our company – we incentivize social sharing as part every individual’s quarterly goals. If they participate through social to help grow the organization – they receive a bonus.

Social Media for Associations 101

Association Management

Before your association starts a social media account on every existing medium, you need to know what you’re trying to accomplish. Simply having a social media account won’t add value to your association, and if not done correctly, social media can actually inhibit progress. When you know your audience well, you will be able to determine which social networks they are utilizing. Social media is designed to be interactive.

What If Don Draper Ran Social Media for Your Association?

YourMembership Blog

Corporate + Social. What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. how would your association’s social media plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? That’s how social media feels a lot of the time. ” What would Don say social media is based on? Social Media and Business Trends.

Why Your Association Needs Social Media

Association Adviser

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization. In 2012, the average Internet user had three social media accounts–now the average is closer to seven, according to Sprout Social.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. It makes sense – people are at home, relaxing, having a cold drink, and catching up on their social media. Deliver your very best content in the evening and watch your engagement go up. Communications Sales Social Media

How to Drive Traffic to Your Community Using Social Media

Higher Logic

Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Chances are if it is a popular topic in your community, it will also be engaging on your social media pages as well. Aim for a “discussion of the week” to promote on social media and your members will start to watch for it! Online Community Management Social Media

Stop Wasting Time with Social Media

YourMembership Blog

Corporate + Social. Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Give up on social. Curating content that’s helpful to your audience. Then you haven’t really tried social. Social Media and Business Trends. Corporate + Social. Membership Software Association Management Software. Solutions. Associations.

3 Social Media Take-Aways From #pcmapower

Velvet Chainsaw

The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Stop creating bland and sterile communications. Give us someone specific to communicate with and make me feel like you are communicating directly with me.

Social Media: A Marathon, Not a Sprint

Association Adviser

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Contrary to the stereotypical image of a solitary superhero single-handedly saving the day, however, the speaker, John Gonnella, emphasized that social media success is a group effort. Your fans own your social media channel.

Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent) and demonstrating that they can do social media (20.2

How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Let’s talk about how leveraging social media to humanize your brand can help you foster more engaging connections with your audience. Is Your Brand a ‘People Person’ on Social Media? Resource: What Is Social Listening and Why Is It Important?

A Simple Approach to Social Media Policy


If your organization is using social media or just starting to get serious about its management of social media, you should spend some time developing a social media policy as part of your. Procedure for setting up an official social media account.

Three Ways Associations Can Improve their Social Media Strategy


It has been over fifteen years since MySpace began redefining what the term “friend” meant and more than a decade since The Social Network told the story of Facebook’s early days. These days it can be a challenge to keep track of all the social media platforms out there.

Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In

Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

That’s where I learned skills such as social media management, client relationships and put to practice my research and strategy skills. Here I am doing video, social media and creating content. Hi everybody!

Team 195

How Do You Optimize Your Sponsorships? – Ask JP #096

Moery Company

Are you promoting it on social media? In many cases if you’re working with an association, they are going to repurpose that content too. Afterwards, you are likely to have a lot of different inventory for communications like pictures from the activation.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

5 Social Media Trends for 2013 that membership bodies should take note of

Optimist Consulting

Social content will be king. Good content has always been important to help with your SEO, but with the preferential placing of Google+ pages in search results, social content is now affecting where your organisation will appear in the search rankings. But how many organisatios then tailor their websites and communications based on the results of the analytics? Instagram and Pinterest were the big social media hits of 2012. Social media

Podcast: Accessible Content is Just Good Content

Association Adviser

Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

How to Maintain Your Social Media Communications During the COVID-19 Crisis

Beekeeper Group

One of the top client questions we’re addressing as the global health pandemic crisis of COVID-19 continues to escalate is how businesses and organizations should proceed on social media. Avoid content that advocates for travel (i.e.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study.

Daily Buzz: Make Your Nonprofit a Social Media Standout

Associations Now

Social media is saturated with brands—which can make it hard to break through the noise. For nonprofits, that means making your social strategy a perfect fit for your audience. With about seven in 10 Americans active on social media, your association should be, too, to engage with your industry’s larger online community and get in front of potential members. To become a social media standout, survey where your audience spends most of its time.

Social Media Strategy for Associations 101: An Eight-Step Program

Portage Group

The more association folks I talk to about social media, the more evident the knowledge-gap between those that ‘do’ social media and those that ‘don’t.’ ’ This post is geared toward those of you who are still in the early stages of using social media.although even you experts out there might find it a useful review. Who is producing quality content? What do you want to do with social media? Social Media

Making Sense of Social Media Analytics

Mizz Information

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like.

Improving Your Member Communications, Part 1

Association Adviser

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. Features Marketing & Communications association communications benchmarking communications strategy live events member engagement social media social media strategy strategy video

Advice for Associations to Succeed in 2020 – Drown out the Noise

Moery Company

If social media was to disappear tomorrow, would you be able to reach your audience? Keep that in mind when creating content and your communication processes. Association Business Strategy Business Practices Communications Consulting Marketing Social Media

Three More Reasons Why Your Conference Should Leverage Social Media

Velvet Chainsaw

Social Media Streamlines Silos. So it is with social media. So it is with social media. When they post a question or comment in a social media platform, they don’t care which department responds. Social media has enabled potential attendees to communicate with each other in real time across various online platforms with little investment. Three Social Media Customer-Centric Value Adds.

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling.

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. After you address the topic, you can then scale the content for delivery on every platform. #3

My 8-point checklist for making an impact on social media on a budget

Optimist Consulting

I recently spoke at MemCom with CharityComms on making an impact on social media on a budget. The great thing about social is that it is generally free and the potential reach is huge, which makes it a good channel to use when you’re looking to communicate effectively on a budget. Here are my top 8 tips for organisations looking to make an impact on social: Set your objectives. Produce your content plan. How do you ‘do’ social within your organisation?

New Healthcare Group Aims to Fight Social Media Misinformation

Associations Now

The Association for Healthcare Social Media, born from a campaign to get doctors to share their credentials on Instagram, wants to help equip medical professionals with social media best practices. The Association for Healthcare Social Media (AHSM) , a newly formed 501(c)(3) nonprofit group, hopes to help clear the air on the public health front. That’s when the idea of creating the Association for Healthcare Social Media (AHSM) arose.”.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Relevant content alone is an incredible member benefit.

Behind China's Great Firewall ? A Social Media Platform Primer.


Behind China’s Great Firewall – A Social Media Platform Primer. FaceBook, LinkedIn, Twitter and YouTube are the most recognized social media tools used in the world today. ” Associations planning to use social media tools to expand their footprint into this region will definitely need to know how to play in the Chinese social media game. Social Media in China – an opportunity for associations.

Social Media Roundup: The NYPD’s Social Media Crossfire

Associations Now

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. Some lessons in today’s Social Media Roundup: A Five-O #NoNo.

eCommerce Social Media: 4 Trends for 2017


However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? You’ve gotta find a good audience on Facebook ads, Instagram ads and more and more, on Pinterest and other paid social media accounts. I think social media will become an increasingly private matter.

Social Media Roundup: Hip-Hop Creates Fresh Content

Associations Now

Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. ASAE’s Marketing, Membership & Communications Conference (#mmccon) continued today, and Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. Learn how to embrace the art of remixing to produce fresh marketing content, maximize the potential of Vine, and more, in today’s Social Media Roundup.