What’s Next for Association Communications?

Moery Company

Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. Organizations that are just making noise may lose their audiences forever and those who don’t create content at all will be mostly forgotten.

How Often Should You Communicate With Your Members and Industry? – Ask JP #075

Moery Company

Hello, it’s another edition of Ask JP, the question today was, how often should I communicate with our members and our industry? I don’t believe you can communicate too much. The post How Often Should You Communicate With Your Members and Industry?

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Do You Have a Membership Content Strategy?

Wild Apricot

What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy

Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

Through my classes I have learned how to research and convert facts into insights and strategies. That’s where I learned skills such as social media management, client relationships and put to practice my research and strategy skills. Hi everybody!

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Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Have other strategies that have worked?

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are.

Strike the Right Tone When Communicating in a Crisis

Association Adviser

The post Strike the Right Tone When Communicating in a Crisis appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content strategy crisis communicationsUnprecedented.

Why Associations Should Prioritize Repurposing Content

Association Adviser

Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser.

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling.

What 15-Year-Olds Can Teach Associations About Content Strategy

Association Adviser

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Social media is a two-way communication channel that makes it fast and easy to address the five Ws. Communicate in the spaces where your members feel comfortable, where they feel valued, and where you know you’ll get the results you want. Do they respond more to certain types of content?

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. The documentation of your work is the cornerstone of your thought leadership strategy.

Q&A: Planning for an Uncertain Content Year

Association Adviser

Answers to what's on association executives' minds regarding strategy & planning, virtual events, and member surveys from our Aug 2020 benchmarking webinar. The post Q&A: Planning for an Uncertain Content Year appeared first on Association Adviser.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Using a Content Strategy to Promote Your Organization

Wild Apricot

Content Strategy is a term that is popping up more and more often in the business world. In a guest post, Ja-Naé Duane defines content strategy and shares her advice on how to promote your cause, association, non-profit or member organization using a content strategy.( association website association websites content member communication membership nonprofit non-profit nptech website

Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. “It’s Instead, 62 percent of survey respondents said poor communication was to blame.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

A Microsite is Your Association’s One-Stop Content Hub

Association Adviser

Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic. Deliver your very best content in the evening and watch your engagement go up.

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy. As simple and natural as her activity seems, she had a definite content strategy.

Content Strategy Hack: Understanding the Buyer Persona

Association Success

Get to know your audience and deliver the content they want and need. Does the content you provide target their concerns and help them sleep more soundly? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. We can make content more relevant for audiences by understanding the buyer persona. Associations heap a lot of focus on communications.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study.

Tools you can use to organize your content strategy

Association Success

So much of what an association produces involves or revolves around content. . Regardless of your association’s staff size, managing all of this content can feel like a full-time job. but you’re able to see how your content strategy fits into and around it. .

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Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Then set a strategy for how your staff will achieve this vision. Whether you have a staff of two or 20, creating a communications plan will ensure your entire team is working from the same playbook and effectively using your time and resources. Look for ways that your communications can stand out.

3 Content Formats Digital Marketers Should Be Using (But Probably Aren’t)

Association Adviser

A smart marketer knows they should build a strategy around content formatting. Here are 3 content formats you should be using to attract and retain readers. The post 3 Content Formats Digital Marketers Should Be Using (But Probably Aren’t) appeared first on Association Adviser.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Not all members prefer to receive communications the same way, at the same time, in the same format. Facilitating member to member communication (40 percent) – Rarely does that just happen.

Segmenting Audiences on Your Website – Association Field Report (August 8, 2021)

Moery Company

I don’t know who the website content is for. I think it is a real key to communicating better with your audiences. Hello, everybody, it’s JP Moery with an observation from the field.

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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Not all members prefer to receive communications the same way, at the same time, in the same format. Facilitating member to member communication (40 percent) – Rarely does that just happen.

The New Communication Challenge

Association Adviser

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Good shared several strategies for ensuring that the right information reaches the right members at the right time, including: Targeting different segments within your membership. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Creating engaging content.

Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. Most website content management systems (CMS) allow you to quickly build new page or update an existing page flexible design options. Include links to related content.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. What types of communications are they more likely to open?

Improving Your Member Communications, Part 1

Association Adviser

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. Features Marketing & Communications association communications benchmarking communications strategy live events member engagement social media social media strategy strategy video

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. Ensure effective communication with member self-service options. Download articles or other content.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? Provide “teaser content” to encourage increased engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Collaboration on exclusive eLearning content like webinars. . Provide “teaser content” to encourage increased engagement.

Just Pick Up the Phone – Association Field Report (August 27, 2021)

Moery Company

So, you can cover in several different formats, the ability to communicate with someone. I hope that’s helpful, and we’ll keep watching things and kind of giving it to you in this content. Hi, everybody, it’s JP Moery, observations from the field.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. Content. Communications Engagement Marketing Email Deliverability Email Marketing Marketing Automation

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? Provide “teaser content” to encourage increased engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Collaboration on exclusive eLearning content like webinars. . Provide “teaser content” to encourage increased engagement.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

10 Steps to Improve Your Association’s Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Association’s Video Content Marketing appeared first on Association Adviser. Features Marketing & Communications Technology video video content video marketing

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