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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Over the course of a year, these numbers add up, and they make a compelling case for membership renewal. 3. Take advantage of press releases.

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Realtors Expand Reach of Accelerator Program

Associations Now

An accelerator program, of course. The 48 tech companies that have thus far participated in the accelerator have raised more than $350 million in financing during or after the program, according to an NAR press release. Its tactic of choice? REach Commercial will take applicants between now and March 31.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Revenue 62
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What Video’s Rapid Rise Means for Your Association

Association Adviser

Video enhances engagement with your members, new ways to connect at your events and new ways to recruit, educate and train members. A 3-5 minute video from the executive director explaining an important or controversial topic will have far more engagement with members than an email or press release. Keep videos brief.

Video 60
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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

Product Videos Product videos educate prospects in a compelling way that quickly builds trust and interest. Amerlux’s 7-pin option, used in conjunction with its Avista pedestrian light engine, can transform any lamp post into a wireless communication device that can connect to larger municipal networks. All the above! Have it your way!

Video 52
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Association Brain Food Weekly: 6.8.18

Reid All About it

The weekly list of free educational events and resources for the association community… In a recent post, the American Alliance of Museums asks, “ Is ‘tax-exempt’ becoming a dirty word? to 6:15 p.m.* – PCMA Education Conference Live Online. PCMA Education Conference Live Online. Blog or press release?

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Association Brain Food Weekly: 6.1.18

Reid All About it

The weekly list of free educational events and resources for the association community… Forget robots, keep your eye on old people —they’ll help companies thrive, says Tyler Cowen. Figure out what your aging members need so they turn to you first for education. don’t use press releases to find new story ideas. (