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Twelve Association Scholars Named to ASAE’s 2022-2024 DELP 2.0 Class

AssociationChat

WASHINGTON — ASAE has announced the selection of 12 scholars for the 2022-2024 Diversity Executive Leadership Program (DELP) , the first class since the DELP program was redesigned to better align with ASAE’s new strategic framework and Conscious Inclusion strategy. Chief Membership and Communications Officer. Woodbridge, VA.

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Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It came from Detroit. In the last 25 years, associations have gone from communicating with magazines and stacks of paper to individualized apps and digital offerings that can be read any which way.

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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

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Facilitation Friday #25: Five Keys to Strategy Discussions

Idea Architects

Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.

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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

Association Strategy: Hire Slower, Fire Faster. Be very clear on communicating the consequences of failing to meet established goals. Prior to opening his own consulting practice he was an executive with Aon Consulting and Spherion and held HR management positions with Union Pacific and SBC Communications. Causeaholic.

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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Nonprofit communications pros reveal the wisdom behind their craft. Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? Plus: How to breathe new life into your event giveaways! “Facebook could change the rules; Twitter could shut down.