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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

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How a sales funnel approach can help associations attract members

Association Success

At this stage, you should begin to gather contact information through tactics such as: A weekly newsletter rounding up industry news. Downloadable content, such as ebooks or worksheets. Private Facebook groups or social media communities.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), You can also save your team time by automating member communications like emails and social media posts.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Because it’s the main way we receive valuable communications. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Learn best practices, how to get started, and how to analyze your metrics in our eBook, How to Create Effective Automated Campaigns. Everyone uses email.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

As you prepare to brainstorm membership drive ideas, set up a meeting with your: Marketing lead Fundraising expert Volunteers Board of directors Most crucially, get some perspectives of people who spend the most time in direct communication with members. Step 7: Market, market, market!

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How To Build An Email List For Beginners

Disciple Media

How often will you be sending out newsletters, promo emails and triggered emails? And who will be writing your newsletters and promo mails anyway? You can then use this information to shape your email communications. They may take the form of an ebook, PDF, image, instructional booklet or something else.

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